AI in Marketing

How AI Is Changing the B2B CMO Role with Ken Kundis

 
 

Ken Kundis did not set out to build a career in B2B marketing. What started with agency work, a return to graduate school, and a temp role at a financial software company turned into a long career in B2B, where writing, strategy, and business understanding all came together.

In this episode of B2B Marketing Unlocked, Ken joins host Jony Mansilla to explore how AI is changing the B2B CMO role. He shares how CEI is making a major pivot from traditional IT managed services and staffing into AI, how a lean team is using AI to dramatically increase output, and why the future of B2B marketing belongs to leaders who can adapt without losing their company’s core identity. Ken also explains how they are building brand awareness from the ground up, using existing client relationships to create momentum, and balancing AI adoption with clear business outcomes.

Watch the full episode

 

Listen to this episode on Apple, Spotify, or YouTube.


What You’ll Learn

  • How Ken’s non linear path led him into B2B marketing leadership

  • How AI is reshaping the role of the modern B2B CMO

  • Why existing client relationships matter during a major company pivot

  • How lean marketing teams can use AI to increase output

  • How to stay relevant in AI without losing what makes your brand different

About Ken Kundis

Ken Kundis is the Chief Marketing Officer at CEI, where he is helping lead the company’s pivot into AI. CEI is a long established technology company focused on managed services, talent solutions, and now AI powered accelerators that help enterprise organizations solve business problems faster and more effectively.


Episode Resources

Enjoyed This Conversation?

If you liked this episode, you’ll enjoy the other conversations on B2B Marketing Unlocked, where we interview top CEOs, marketing executives, and business leaders to unlock the stories behind their growth, the lessons they’ve learned, and the marketing secrets that drive results.

Explore more episodes and subscribe to stay updated on new releases each week.


Produced by Jony Studios

B2B Marketing Unlocked is produced by Jony Studios, where we help B2B brands turn conversations into content systems that build trust, generate pipeline, and attract the right customers. We handle everything from strategy to distribution, helping you create a podcast that drives your entire marketing engine.

Learn more
 

How One Marketer Is Reframing B2B Storytelling with Tyler Dow

 
 

Tyler Dow did not start his career planning to work in B2B marketing. After pursuing broadcast journalism and later moving into web development, he discovered a passion for telling clear product stories and helping complex organizations communicate their value. That path ultimately led him to Kinetic Data, where he now leads marketing for a platform trusted by large enterprises and government teams.

In this episode of B2B Marketing Unlocked, Tyler joins host Jony Mansilla to share how he found his way into B2B marketing, how he is reframing a 20 year old software platform for a modern buyer, and why AI has become essential for running lean and effective marketing operations. He also explains how Kinetic Data targets high complexity environments, what is working on LinkedIn right now, and why providing value upfront drives better fit customers.

Watch the full episode

 

Listen to this episode on Apple, Spotify, or YouTube.


What You’ll Learn

  • How Tyler transitioned into B2B marketing

  • How Kinetic Data streamlines complex enterprise workflows

  • How AI supports lean, efficient marketing teams

  • What is working now for brand awareness and demand

  • Why ungated educational content attracts better prospects


About Tyler Dow

Tyler Dow is the Head of Marketing at Kinetic Data, where he leads the positioning, content strategy, and demand programs for a platform used by large enterprises and government organizations. His work focuses on simplifying complex workflows, creating clear and authentic messaging, and using AI to scale output without scaling headcount.


Episode Resources


Enjoyed This Conversation?

If you liked this episode, you’ll enjoy the other conversations on B2B Marketing Unlocked, where we interview top CEOs, marketing executives, and business leaders to unlock the stories behind their growth, the lessons they’ve learned, and the marketing secrets that drive results.

Explore more episodes and subscribe to stay updated on new releases each week.


Produced by Jony Studios

B2B Marketing Unlocked is produced by Jony Studios, where we help B2B brands turn conversations into content systems that build trust, generate pipeline, and attract the right customers. We handle everything from strategy to distribution, helping you create a podcast that drives your entire marketing engine.

Learn more