Tyler Dow did not start his career planning to work in B2B marketing. After pursuing broadcast journalism and later moving into web development, he discovered a passion for telling clear product stories and helping complex organizations communicate their value. That path ultimately led him to Kinetic Data, where he now leads marketing for a platform trusted by large enterprises and government teams.
In this episode of B2B Marketing Unlocked, Tyler joins host Jony Mansilla to share how he found his way into B2B marketing, how he is reframing a 20 year old software platform for a modern buyer, and why AI has become essential for running lean and effective marketing operations. He also explains how Kinetic Data targets high complexity environments, what is working on LinkedIn right now, and why providing value upfront drives better fit customers.
Watch the full episode
Listen to this episode on Apple, Spotify, or YouTube.
What You’ll Learn
How Tyler transitioned into B2B marketing
How Kinetic Data streamlines complex enterprise workflows
How AI supports lean, efficient marketing teams
What is working now for brand awareness and demand
Why ungated educational content attracts better prospects
About Tyler Dow
Tyler Dow is the Head of Marketing at Kinetic Data, where he leads the positioning, content strategy, and demand programs for a platform used by large enterprises and government organizations. His work focuses on simplifying complex workflows, creating clear and authentic messaging, and using AI to scale output without scaling headcount.
Episode Resources
Tyler Dow on LinkedIn
Kinetic Data Website
The Prof G Pod (podcast by Scott Galloway)
Jony Mansilla on LinkedIn
Jony Studios Website
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Produced by Jony Studios
B2B Marketing Unlocked is produced by Jony Studios, where we help B2B brands turn conversations into content systems that build trust, generate pipeline, and attract ideal customers. We handle everything from strategy to distribution, helping you create a podcast that drives your entire marketing engine.