Ricardo Rios built his marketing career on the B2C side, helping global consumer brands grow through customer acquisition and performance marketing. After more than a decade in growth marketing, he made the transition into B2B to apply those same principles to longer sales cycles, relationship driven buying, and enterprise growth.
In this episode of B2B Marketing Unlocked, Ricardo joins host Jony Mansilla to explore how great marketing builds qualified leads instead of simply generating more traffic. He shares how Atlas Invest combines performance marketing with brand building, why AI is transforming every part of the marketing workflow, and how SEO, podcasts, and strategic partnerships are helping the company attract high intent prospects. Ricardo also explains why marketers should focus on lead quality over quantity, how creative testing drives stronger campaign performance, and why human judgment remains essential in an AI powered world.
Watch the full episode
What You’ll Learn
Why qualified leads matter more than lead volume in B2B marketing
How AI is changing marketing workflows without replacing human judgment
Why SEO, AEO, and podcasts are becoming key B2B growth channels
How continuous creative testing improves advertising performance
Why trust and relationships remain the foundation of successful B2B marketing
About Ricardo Rios
Ricardo Rios is the Head of Marketing and Growth at Atlas Invest, where he leads growth strategy across demand generation, brand, and customer acquisition. Atlas Invest is a commercial real estate lending platform specializing in bridge loans, connecting brokers, borrowers, and investors through a technology driven marketplace focused on speed, trust, and execution.
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Produced by Jony Studios
B2B Marketing Unlocked is produced by Jony Studios, where we help B2B brands turn conversations into content systems that build trust, generate pipeline, and attract the right customers. We handle everything from strategy to distribution, helping you create a podcast that drives your entire marketing engine.