Enterprise Marketing

How Small Teams Win Enterprise Marketing with Briana Palma

 
 

Briana Palma is proof that small teams can win in enterprise marketing. She came into B2B by accident, with a background rooted in content and editorial work for consumer brands, before spotting an opportunity to build a true B2B engine at We Are Rosie. What started as leading content evolved into shaping how a lean team drives demand, brand, and growth for enterprise clients.

In this episode of B2B Marketing Unlocked, Briana joins host Jony Mansilla to break down how small teams win enterprise marketing. She shares how We Are Rosie structures a flexible, high performing marketing team, how brand and referrals fuel enterprise growth, and why focus matters more than being everywhere. Briana also explains how her team balances organic and paid strategies, experiments with gated content, and launched a successful rebrand without losing momentum.

Watch the full episode

 

Listen to this episode on Apple, Spotify, or YouTube.


What You’ll Learn

  • How Briana transitioned into B2B marketing and built an enterprise engine

  • How small teams can compete for enterprise clients

  • Why brand and referrals matter more than tactics alone

  • How to balance organic content with paid media

  • How to think about gated versus ungated lead magnets


About Briana Palma

Briana Palma is the Head of Marketing at We Are Rosie, where she leads brand and demand efforts for a company helping enterprise marketing teams build flexible, high performing teams. She focuses on building strong brands, driving inbound growth, and helping small marketing teams operate with clarity and impact.


Episode Resources

Enjoyed This Conversation?

If you liked this episode, you’ll enjoy the other conversations on B2B Marketing Unlocked, where we interview top CEOs, marketing executives, and business leaders to unlock the stories behind their growth, the lessons they’ve learned, and the marketing secrets that drive results.

Explore more episodes and subscribe to stay updated on new releases each week.


Produced by Jony Studios

B2B Marketing Unlocked is produced by Jony Studios, where we help B2B brands turn conversations into content systems that build trust, generate pipeline, and attract the right customers. We handle everything from strategy to distribution, helping you create a podcast that drives your entire marketing engine.

Learn more
 

How One Marketer Is Reframing B2B Storytelling with Tyler Dow

 
 

Tyler Dow did not start his career planning to work in B2B marketing. After pursuing broadcast journalism and later moving into web development, he discovered a passion for telling clear product stories and helping complex organizations communicate their value. That path ultimately led him to Kinetic Data, where he now leads marketing for a platform trusted by large enterprises and government teams.

In this episode of B2B Marketing Unlocked, Tyler joins host Jony Mansilla to share how he found his way into B2B marketing, how he is reframing a 20 year old software platform for a modern buyer, and why AI has become essential for running lean and effective marketing operations. He also explains how Kinetic Data targets high complexity environments, what is working on LinkedIn right now, and why providing value upfront drives better fit customers.

Watch the full episode

 

Listen to this episode on Apple, Spotify, or YouTube.


What You’ll Learn

  • How Tyler transitioned into B2B marketing

  • How Kinetic Data streamlines complex enterprise workflows

  • How AI supports lean, efficient marketing teams

  • What is working now for brand awareness and demand

  • Why ungated educational content attracts better prospects


About Tyler Dow

Tyler Dow is the Head of Marketing at Kinetic Data, where he leads the positioning, content strategy, and demand programs for a platform used by large enterprises and government organizations. His work focuses on simplifying complex workflows, creating clear and authentic messaging, and using AI to scale output without scaling headcount.


Episode Resources


Enjoyed This Conversation?

If you liked this episode, you’ll enjoy the other conversations on B2B Marketing Unlocked, where we interview top CEOs, marketing executives, and business leaders to unlock the stories behind their growth, the lessons they’ve learned, and the marketing secrets that drive results.

Explore more episodes and subscribe to stay updated on new releases each week.


Produced by Jony Studios

B2B Marketing Unlocked is produced by Jony Studios, where we help B2B brands turn conversations into content systems that build trust, generate pipeline, and attract the right customers. We handle everything from strategy to distribution, helping you create a podcast that drives your entire marketing engine.

Learn more