Sunayana Vatassery built her career in sales, spending more than 15 years close to customers and the reality of what drives buying decisions. That experience gave her a strong foundation for B2B marketing because she understands how different personas think, what they care about, and what gets in the way.
In this episode of B2B Marketing Unlocked, Sunayana joins host Jony Mansilla to share how she is cutting through AI noise as Director of Marketing at Gremlin. She explains what Gremlin does in the chaos engineering and reliability space, why regulated industries and uptime critical businesses are a strong fit, and what is working right now to drive brand awareness and pipeline. She also breaks down how her team uses webinars, events, video series, and community driven tools to stay focused, move fast, and keep marketing human.
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What You’ll Learn
How a sales background can strengthen your B2B marketing instincts
How Gremlin helps teams improve reliability in complex AI driven systems
What is working now for pipeline, including events, webinars, and video series
How to use AI as an assistant without losing human connection
How to stand out in a crowded market with clear brand signals
About Sunayana Vatassery
Sunayana Vatassery is the Director of Marketing at Gremlin, where she leads a small team across content, technical writing, ABM and field events. Gremlin is a reliability management platform with chaos engineering and reliability intelligence, helping teams find weak points, prevent outages, and protect revenue in high complexity environments.
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Produced by Jony Studios
B2B Marketing Unlocked is produced by Jony Studios, where we help B2B brands turn conversations into content systems that build trust, generate pipeline, and attract the right customers. We handle everything from strategy to distribution, helping you create a podcast that drives your entire marketing engine.