Best Tips for Musicians on Instagram

Instagram is one of the most popular social media platforms today. It’s also a great way to promote your music and reach a wider audience. If you’re unsure of what to do with an Instagram account or want to reach more people, here are some great tips!

Keep Professional and Personal Accounts Separate

If you’re a newer artist and want to start branding yourself, it’s a good idea to create a separate Instagram account specifically for your music or your brand, whether you’re a solo artist or in a band. This way, your professional events and ideas don’t get mixed up with your personal life, and this can help fans distinguish between the two. 

Keep your account name simple and relevant to your professional name or your band’s name so that you are easy to find. Adding your general location to your account name can also be helpful if you want your local audience to find you.

Here are a few examples from our own social media accounts:

@officialjony @jonystudios

Keep your Account Synced with Your Other Social Accounts

Make sure that all your social media accounts are synced up to Instagram. This means that when you post something to Instagram, it can also be posted to other social media accounts such as Facebook, Twitter, and Tumblr. This way all of your social media will be on the same page, and you can gain more traction on multiple platforms.

Post Relevant Photos, Videos, and Stories

Keep your posts simple and relevant to your brand and music. Let your followers know about gigs, special events, and merchandise. 

Keep a consistent schedule of when you update your account, it’s wise to update often, but not too often where it gets annoying. 

Posting later in the day is also helpful, as posts seem to get more engagement from noon to evening.

Engage your Community

Set up things like Q&A’s, polls, and questions. Reply to comments and follow back your biggest fans. Keeping engaged with your community will bring excitement to your Instagram activity and grow your following.

Conclusion

There are many ways to grow your following on Instagram, and these tips are a great first step. There are also many other things you could do, such as tagging your locations, and paying for an insight to your followers.

It’s also important to remember that your followers follow you for a reason, and you need to keep it up to grow your platform even more!

If you need any help creating your music or growing your following, contact us here. We would love to add massive value to your brand.

So did any of these tips work for you? Let us know!

- By Julianna Martinek

Everything You Need to Know About Editing

Today the music world has no rules.

Artists have the freedom to create and mix any form of music they can imagine. Music has reached the point where artists have the independence to create new categories of music by mixing rhythms and genres.

However, creating music still comes with its stages, dos and don'ts. In order to make good music that people will enjoy listening to, you still need to follow stages of music production that have been perfected over the years by professionals.

Like a chef in the kitchen, just because you have unlimited ingredients and tools to play with does not mean you should. There are some things when you mix and match that just don’t taste good.

On that note, check out Jony Studios’ mixing & mastering services that will help you elevate your sound and bring your song to life!

After tracking comes editing:

WHAT IS EDITING?

Digital editing has made the possibilities of capturing great performances easier. Editing has given artists the capability to take their music from good to great.

According to Media Music Now, “Audio editing is the process of manipulating audio to alter length, speed, and volume or to create additional versions such as loops.”

But, this tool should always be used as a safety net rather than the go-to. A great song is only great if it sounds natural. With heavy editing, the natural element of the song disappears.

REASONS WHY EDITING IS A SEPARATE STAGE

Since editing is more of a tool to improve your songs sound, it shouldn’t be a factor while you’re writing or recording.

Make sure not to overdo the editing either since, as mentioned above, the song can start sounding “chopped up” and without a soul.

Another reason to not think of editing while you’re recording or writing is to ensure a solid performance. If you think of editing as the last stage, your performance will be a lot better and you will be able to capture what you need for the final product live

Follow the general rule of “if it sounds good, it doesn’t need to be touched” while editing. The editing stage should be only used to move parts around that are not in time, or to fix pitches that were a bit off or to polish the tracks.

The only goal for this stage is to make the song sound as good as it can be and nothing more.

Conclusion

Editing is a powerful tool when it comes to making your song sound good. But it needs to be done carefully. This is why musicians employ professional editors such as Jony Studios to edit their songs for them.

Jony Studios’ offers music production services that will help you elevate your sound and bring your song to life!

Contact us here to get started.

- By Neha Agarwala

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Curious about the other stages of music production?

Check out these blogs to learn more:

Songwriting

Arranging

Tracking

Mixing and Mastering

How To Promote Your Podcast

You have a podcast you love and enjoy creating. 

Now comes the question, how do you promote it?

As podcast production experts at Jony Studios, we have the answer for you.

Quality and content play a big role in creating a successful podcast. You want to create a podcast that attracts attention and the way to do that is to make sure you are talking about something you enjoy. As for quality, it all depends on the sound quality and editing.

If you require professional help or advice with editing and producing a podcast, contact Jony Studios. We provide audio production services which will greatly increase your brand value and help you garner a large audience.

Hear a sample of our work here.

Below are a few tips and suggestions on promoting your podcast:

RELEASE 3 EPISODES ON LAUNCH DAY

Some people get upset when they only have one episode to listen to when they start a new podcast.

Think of it as when you begin a new show. People generally want to see something which has a season or at least a handful of episodes to watch. 

The same principle holds when you are creating a podcast. Researched has shown that podcasters should at least have 3 episodes released on the launch day.

This will help your audience retain more information and get familiar with your style.

CELEBRATE THE SMALL ACHIEVEMENTS PUBLICLY

Creating and launching a podcast takes time and sometimes, money.

The first few weeks after the podcast is launched is extremely crucial. The first eight weeks not only decides your commitment to the podcast but is also crucial in deciding whether your podcast is noteworthy.

A few steps you can take to make your podcast noteworthy is by garnering attention by celebrating the small achievements such as a two-week anniversary.

You can grab potential viewers attention by:

• Doing giveaways

• Switching out your email signature from a personal one to one that describes you as a “Podcast Host” or “Podcaster”

• Getting your podcast shared on social media by family, friends and co-workers/teammates

SOCIAL MEDIA PROMOTION

Social media is a powerful tool that can help your podcast gain more views.

Share your podcast episodes, clips from your podcast, blogs about your podcast, basically anything and everything related to your podcast.

Make sure to cross-promote your posts on all social media platforms such as Instagram, Facebook, LinkedIn, Twitter, etc. But make sure to edit your post in terms of the platform.

For example, when you post on Instagram, make sure to use hashtags so people can find you. Use hashtags and tag people when you post on Facebook. And formulate a short update for your twitter.

CONVERT IT TO A YOUTUBE VIDEO

YouTube is another social media platform where you can promote your podcast. This will double your exposure and give listeners another platform from which they can listen to your podcast.

All you need to do is convert your MP3 file into an MP4 file that is compatible with YouTube. Choose a picture of your podcast as the image for your video and if you want, add closed captions on your video so it’s easy for people to follow.

You can further promote your podcast by mentioning your website, other platforms from which listeners can access your podcast and giving a brief description of the episode and podcast in the description box.

Last but not least, you can also think of recording your podcast session with a video camera so people can see you as they listen as well. This will give the viewers something to watch and keep their attention on the content for a longer duration.

TRANSCRIBE YOUR PODCAST

Many shows have started transcribing their episodes for a better SEO result and to highlight important parts of an episode.

Websites such as Rev provide transcribing services that can convert your audio into text for $1.25/minute.

HAVE PARTNERS MENTION YOU

This strategy is similar to mentioning a business or a person in a blog post. Every time you mention someone on your podcast, it gives you the opportunity to reach out to them and share the good news of featuring them on your show.

All you have to do is shoot them an email saying you mentioned them on your show and that you’d be honoured if they mentioned or shared your podcast on their social media. An example of a possible email by Neil Patel is “Hey I love your work so much so I linked out to you in my latest blog post. Check it out. P.S. If you shared it, it would make my day.”

This strategy will help you reach a wider audience. With every share you get, your podcast is presented to more potential listeners.

ENCOURAGE REVIEWS AND COMMENTS

The success of a podcast is usually measured with the number of views you receive and through your podcast’s ratings.

So every time you record a new episode, make sure to encourage your listeners to share and leave a review for your podcast on the app. The higher your ratings are, the wider your audience will get.

You should also encourage your family, friends and co-workers to share and leave reviews for your podcast when it’s in the beginning stage.

MAKE A TAGLINE FOR YOUR SHOW

Creating a tagline will not only give your audience a sense of consistency but it will also help in promoting your podcast.

Try recreating the tagline with your guest and use it as a trailer for the episode. This will ‘introduce’ your guest to the audience as well as work as a teaser without revealing too much information about the episode’s content.

START A NEWSLETTER

Lastly, encourage viewers to leave their email when they visit your website. This will help you create a contact sheet for sharing newsletters and updates with your audience about upcoming episodes, guests, or giveaways.

Conclusion

Podcasts are fun to create and entertaining to listen to. They can be playful, informative and educational. It can also help build a community or bring people with similar interests together.

But in order to reach that audience, you need to know how to promote your podcast and this blog helps you do that.

For more tips on Podcasting, click the button below!

- By Neha Agarwala

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If you need help making your podcast sound amazing, we offer podcast editing, mixing, and mastering services that can elevate your brand and clearly share your message.

Learn more about all of our podcast production services and hear a sample of our work here. We look forward to adding massive value to your podcast development process.