17 Best Podcast Hosting Platforms for 2025

If you’re just starting out in the podcasting process, deciding which hosting platform is best for you and your content can feel overwhelming.

Here is a breakdown of the top 17 platforms and the key features that can help you make a more informed decision based on your goals, audience, and how you plan to use your podcast.

Podcasts are a great way to connect with a large audience and increase the visibility of a personal brand or business. If you’re thinking about creating your own, whether as an individual creator or as part of a company’s marketing efforts, partnering with a B2B podcast agency can help simplify the process.

Working with the right partner ensures your podcast is produced at a professional level without putting additional strain on your team. From production through distribution, each episode can also be turned into multiple marketing assets, all repurposed from a single recording.

Podcast Hosting Platforms Explained:

So, the question that’s probably first and foremost in your mind is what is a podcast hosting platform? A simplified explanation is that they are an online distribution and storage service for your podcast audio. While not every platform has the same features or price points, they often include key elements like analytics, RSS feed generation, bandwidth and directory distribution for your podcast.

Since there is such a wide range of podcast hosting platforms available to you, it is important to establish what it is that you are really looking for, and this list will provide you with a wide variety of choices to consider, so you can find the best fit for you, whether you’re looking to make podcasting a career, or you just want to get your content out there.

Here are the best podcast hosting platforms for 2025:

1. Buzzsprout

This platform is a good option if you are just starting out in podcast production because it is very user friendly, and includes a wide variety of tools to streamline common processes and edit episodes, making it easier for the less experienced to engage with the available features.

Cost: $0 - $24/month, and they offer a 90 day free trial

Key Elements:

• Magic Mastering - this is an AI tool exclusive to Buzzsprout, and it takes out any background noise without you having to do your own sound editing

• Embedded player - suited to many platforms

• Transcription - you can not only transcribe your episodes, but add the transcription alongside the audio on your website

• Analytics - you will be provided with engagement, device, and distribution platform statistics, and reports about popular episodes and podcast performance over specific periods of time including the last week, month, and beyond

• Content Creation - you can easily make short snippets from your podcast episode

2. Transistor

Transistor is a great option whether you are working independently, within a small group or you are a business leader of a large company. If you want the option to host more than one podcast, this is the platform for you. It also allows you to easily convert your podcast into a video format that can be posted to platforms like YouTube, plus, the storage is unlimited.

The versatility of the platform is evident in the fact that they not only have a wide variety of features, making it a platform fit for any type of podcast, but over the past 7 years, they have worked with 26 000 different podcasts.

Cost: $19 - $199+, and they offer a 14 day free trial

Key Elements:

• Unlimited Podcasts - you can create, host and upload as many podcasts as you want with limitless storage

• Monetization - the platform is compatible and integrated with Patreon and Apple Podcasts, so ways to monetize are included in the platform

• AI - with built in AI tools like transcription you can make your podcast more accessible

• Analytics - you will be provided with important information about listeners, performance and comparisons, and with charts about your episode’s and podcast’s statistics

• Website customization - you have the option to adapt your page to fit your brand

• Private podcasts - you have the option to create podcasts exclusively for a private audience, and to create touch points like QR codes and emails for your audience

3. Libsyn

Libsyn is a tried and true podcast hosting platform, which is why it is one of the most popular. This platform prioritises guiding you through not only your podcast analytics, but through ways to improve audience engagement and podcast performance through the provision of interactive learning materials. Libsyn has plans that cater to every experience level, and allows for customisation in accordance to your brand image.

Cost: $5 - $150/month

Key Elements:

• Analytics - you are provided with specific time and episode data on advanced analytics plans

• Publishing and Storage - there are options to store and publish video content through the platform, and you can schedule and auto-publish

• Integration

• Headliner - you can make short snippets of marketing content from your episode

• ONPUBLISH - you can publish to over 20 different apps through the platform

• GLOW - this podcast subscription integration means that you can develop membership programs for subscribers which can include incentives like exclusive or ad-free content and early-access

4. RSS.com

This platform is all about producing quality content, and because of this it is tailored towards anyone regardless of their initial level of experience due to its wide range of different features, each of which serve a different purpose and type of podcast best. If monetization and growth are your priority, RSS.com is a good place to start because of the plan affordability, distribution channels and monetization tools.

Cost:

• Education and Non-profit Plan: $4.99/month

• For Individuals: $11.99/month

• For Podcast Networks: $18.75/month

Key Elements:

• Website - you are given a free website with your plan that you can customise

• Unlimited Content Storage: you can make and distribute as many episodes as you want without restriction

• Interface - the platform is very user-friendly, making it easy for you to create and publish your podcast

• Distribution - the platform’s connection to the most popular podcast directories means that your content can be automatically sent to channels like Apple Podcasts and Spotify

• AI - there is an AI tool that generates transcripts for the episode

• Analytics - RSS.com provides you with engagement, growth and behavioural statistics that are IAB Certified

5. Captivate

Captivate is built for podcasters who prioritize growth, analytics, and monetization. It offers business friendly tools that support long-term podcast strategy, making it a solid option for B2B and brand-led podcasts as well as independent creators. It’s widely used by business-focused podcasters who treat their show as a long-term marketing asset.

Cost: $17 - $90/month

Key Elements:

• Show Notes - there is a tool that will create and publish notes about each podcast episode

• Guest Bookings - you can contact guests through the platform and the details about episode guests will be automatically attached to the episode in which they appear

• Monetization - there are different ways to monetize your content, like with exclusive and early access content, one click media kit, ad insertion and listener donations

• Private and Public Podcasting - for internal and public projects

• Captivate Growth Labs - you can interact with other podcasters and gain valuable advice

• Integration - of many things ranging from Zapier and Squadcast to WordPress and Mailchimp

• Lack of Limits - no limits on storage or the amount of episodes you can produce

6. Podbean

If you are just starting out and want a platform that is easily accessible, that prioritizes a simple distribution process, this is the best choice for you. It is simple to upload and share your content here because it is an app, structured to simplify the process and streamline workflow.

Cost: $0 - $79/month

Key Elements:

• Monetisation tools - there are a lot of integrated options for monetisation including ways to find and insert ads and Apple and Patreon connectivity

• Website options - Podbean provides you with a website that you can alter to best suit how you want to promote your content

• AI - with Podbean’s AI tools you can improve your episode quality by removing background audio, editing the episode and providing transcriptions

• Social Media compatibility - you can share to your social media platforms through Podbean

• Hosting is unlimited - you are not limited on how many podcasts you host or distribute, or on how long episodes are

• Embedding - you have the option of embedding podcast players into your other content

7. Simplecast

Simplecast is one of the more expensive podcast hosting platforms, but this is mainly because of the depth of the analytics, the level of customisability in your show’s partnered website and the ability to create more marketing assets like short clips, making it a good fit for independent podcasters. You can learn a lot about your listeners here, and adjust your content accordingly.

Cost: $15 - $35/month, and they offer a 2 week free trial and customisable plans

Key Elements:

• Recast - this is a tool that helps you create and publish short clips from the episode on social media platforms

• Website and Simplecast 2.0 API - the website is customisable and you can use your own material and further customize aspects like the dashboard and the listening app using Simplecast 2.0 API (only with specific plans)

• Monetization Marketplace - the Simplecast AdsWizz Marketplaces allows for the sale and purchase of ads

• Analytics - gives you insight into the typical listener data, as well as engagement levels, retention rates and broad data about how quickly your audience consumes your content

• Web Players:

• Standard Simplecast Audio Player

• Simplecast Show Player

• Simplecast Mini Player

8. Spreaker

With the Spreaker’s wide variety of features, this platform is extremely versatile, making it a great option for professional podcasters and for individuals just starting out, because you can complete the whole podcasting process within the platform.

Cost: $0 - $250/month

Key Elements:

• Live Stream - you can boost engagement by providing your audience with live content, and best of all, they can respond in real time too using the chatbox

• Ad Filling - you can block out specific places in the episodes that you want filled with an advertisement, and the platform will add one for you

• Analytics - you are provided with data about your listeners and their engagement

• Support from Listeners - the platform gives listeners the option to support your podcast through a paid subscription

9. Acast

Acast prioritises podcast growth by giving you access to the platform’s ad marketplace and tools that analyse listener data to better understand their ad preferences, as well as prompt financial contributions from listeners.

Cost: $0 - $29.99/month

Key Elements:

• Growth Features - you can turn your content into further marketing assets like video snippets, and you can customise the podcast website to boost engagement

• Import and Publishing - you will have one-click migration for your podcast, and adapt and schedule how and when you publish each episode

• Analytics - you can analyse patterns within your listener base and collect real-time data as well

10. RedCircle

RedCircle prioritises podcast monetisation over all other features, making this a good platform for independent creators looking to become professionals.

Cost: $14.99 - $99.99/month

Key Elements:

• Cross-Promotion Feature - you can promote your podcast to others through the platform

• Ad Diversity - you can incorporate premade and host read ads into your podcast

• Insertion Options - you can insert content using the dynamic feature, which helps productivity in adding CTA’s, ads or any additional content

• Analytics - data on episode performance and listenership

11. Castos

If you want to take some of the pressure off of yourself if you’re a beginner, or your podcasting team if you are a business leader, and you want to produce exclusive or private content, Castos is the best option for you. They offer lots of valuable features, but most notably, offer you the opportunity for your content to be edited by Castos Productions.

Cost: $29 - $699/month

Key Elements:

• Customisable Website - you can integrate WordPress into your site and tailor it to best suit your podcast

• Video Features - you can host video content and publish it on YouTube through the platform

• Private Podcasting - for internal projects

• Transcription - you have the option to generate transcriptions for each episode, and the amount you can do for free is altered by your plan level (typically between 10-100)

• Analytics - includes detailed data about listeners, like which device and listening platform they use, demographics and more

12. Spotify for Podcasters (Anchor)

Spotify for Podcasters, or Anchor, is a free distribution platform that is best suited to anyone just starting out in podcasting, or who is considering giving podcasting a try. The platform is user-friendly and provides you with a base-line of features that can help you learn the ropes as a beginner.

Cost: Free

Key Elements:

• Unlimited Storage - you can create and save as much content as you want without limitation

• Analytics - you are provided with basic data about your listeners like where they listen, regarding both location and platform and general engagement statistics

• Engagement Features - you can interact with your audience through polls and other written communication forms, and they have the ability to donate to your podcast

• Partnership and Collaboration opportunities - these come in the form of sponsorships for American podcasters on the platform

13. Megaphone

If you are an established business or a professional podcaster, Megaphone is the hosting platform for you. The exclusivity of the platform means that you will only be accepted if you have 20 000 or more downloads on average for each episode.

Cost: Inquire about pricing

Key Elements:

• Ad Insertion - makes the integration of advertisements smooth and effective by having specific ideas about where they should be placed, and

• Targeting - the program Nielsen analyses listener data and targets potential leads

• Ad Delivery Data and Download Data - you can see the breakdown of this data as it applies to different locations, ranging from statistics for different countries to different cities

• Monetization Opportunities - you can sell ad slots in your podcast using the Spotify Audience Network

• Platform-Specific Resources - you have access to support and services like that are exclusive to this platform

• Hosting - the platform is designed with advertising and monetization in mind, working off of the assumption that you will be partnering with others

14. Omny Studio

Omny Studio is a platform that is primed to convert radio and broadcast content into podcasts for large enterprises, making it a good option for larger companies.

Cost: Inquire about pricing

Key Elements:

• Large Network Management - you can sort through and manage large amounts of content from multiple podcasts easily using the platform’s tools

• Storage and Upload Capacity - you can store and backup an unlimited amount of content, and upload a large amount of content at once

• Support - there is a team always on standby to answer your questions

• Monetisation Options - different advertisement types can be easily added

15. Pinecast

Pinecast is a lightweight podcast hosting platform focused on reliability, simplicity, and transparent pricing. It’s a strong option for independent creators and small teams who want a straightforward hosting solution without unnecessary complexity.

Cost: $5 - $50+/month

Key Elements:

• Simple Hosting and Distribution - easily upload episodes and distribute them to major podcast directories including Apple Podcasts and Spotify

• Analytics - provides clear download and listener data so you can track podcast performance over time

• Custom Podcast Website - includes a built-in podcast website with customizable themes and episode pages

• Monetization Tools - supports subscriptions, listener donations, and paid podcasts without platform exclusivity

• Developer-Friendly Features - offers advanced options like custom domains, webhooks, and API access for more technical users

16. Blubrry

If you are a more experienced podcaster looking for quality tools that might be a little more difficult for people newer to the process to grasp, Blubrry is a top podcasting hosting platform that will suit your needs well, especially if your focus is on monetisation.

Cost: $12 - $100/month

Key Elements:

• Vid2Pod - this is a tool that lets you turn your YouTube videos into podcast style audio files

• Analytics - you can really get to know the listening habits of your audience with the $5/month advanced statistics that give you specific information on play sections and downloads

• Wordpress Connection - you not only are provided with a WordPress webpage through PowerPress Plugin, but with Wordpress integration, you can edit SEO tags and RSS feeds, and upload there

• Private and Public Podcasting - for both internal and external projects

• Long tail Podcasting - you can alter past podcast episodes using this tool

• Pro Production - you can take out background or unwanted audio ID3 Tagging - you can embed data like titles and artwork into your file

17. Fusebox

Fusebox offers you the basic features you need to create and circulate content: distribution channels, episode data and analysis, accessibility options like transcription, and standout web players, which you can tailor to best suit where it is you want to embed it. Beginners will find this platform simple to navigate.

Cost: $7.50 - $15.83/month

Key Elements:

• Sharing - your listeners will have the option to share your content to social media

• Analytics - the platform provides you with the most basic data, simplified and easy to understand

• Email Gathering - through the player, the emails you receive from listeners can be collected for you

• Transcripts - you can edit transcripts in the app

How To Choose the Right Platform:

In the end, choosing a podcast hosting platform comes down to your priorities and how you plan to use your podcast. Features like analytics, ease of publishing, monetization options, and scalability can all play a role depending on your goals.

Comparing a few platforms and testing what fits your workflow can help you make a more confident long-term choice.

Some platforms on this list are better suited for beginners, while others are designed for business podcasts, monetization, or large teams, making it important to match the platform to how you plan to use your show.

Conclusion

Selecting the right podcast hosting platform is an important step in setting your podcast up for success. With so many options available, this list of the 17 best podcast hosting platforms for 2025 provides a solid starting point to help you evaluate what will work best for your content, audience, and resources.

If you’re thinking about using any of these platforms, which features matter most for your goals? Narrowing your options this way can help you choose with confidence.

Written by Eva Geimer

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Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.

Top 20 B2B Marketing Podcasts for 2025

Podcasts today have become not only a form of entertainment, but a tool for people to learn from experts in their field, so when it comes to B2B marketing there are so many different podcasts that can provide you with practical advice that can make a big difference in your marketing.

Having the best possible B2B marketing strategy is the goal of any company trying to optimize their reach and generate the highest quality leads. B2B marketing podcasts are an essential component of learning the latest tips and tricks to hone your strategy so that your business can continue to grow and stand out from the competition.

Many B2B leaders are finding value in launching their own podcasts. A show creates a direct line to your target audience, builds credibility in your industry, and turns conversations with the right guests into new business opportunities.

Producing a podcast consistently can be overwhelming, which is why many companies turn to a B2B podcast agency to handle everything from strategy to production, allowing them to stay focused on building relationships and growing their business.

In this expansive list of podcasts you will find plenty of useful recommendations on how to boost your B2B marketing efforts:

1. The Foundr Podcast

Hosted by Nathan ChanIf you are looking for an abundance of expert business advice from people in a wide variety of industries, The Foundr Podcast is the B2B marketing podcast for you. Listeners are able to learn from real life stories about how business leaders became successful, and the best practices and insights that they find most valuable for anyone looking to do the same, no matter what field they are in.

The guests span from modern up-and-comers who are reimagining the best ways to break into the business world, to more experienced business people who have stayed relevant in a changing marketing climate, allowing you to get an overall look at what it takes to be a founder.

2. Exit Five: B2B Marketing with Dave Gerhardt

Hosted by Dave Gerhardt

Exit Five: B2B Marketing with Dave Gerhardt is all about the best ways to drive revenue through marketing. Dave Gerhardt’s experience with B2B marketing has turned him into one of the most influential voices in the industry, making him the perfect person to help you improve through the implementation of his pro tips.

Business leaders are always interested in improving on their marketing strategies, and with the advice of not only David, but his guests, who are equally as equipped to offer tips and tricks, you can utilize this podcast’s content to your business's advantage.

3. The GaryVee Audio Experience

Hosted by Gary Vaynerchuk

With the increased focus on social media and short form video content in B2B marketing strategies, having the most up to date tips on how to optimize your content using these mediums is essential for staying relevant.

The GaryVee Audio Experience is the podcast for getting the most up to date information from an expert B2B marketer. With a main focus on business growth, you can learn not only marketing techniques to keep your business sustainable, but the best ways to keep yourself in the proper mindset to best facilitate that growth for your company.

4. Breaking B2B: B2B Marketing & Demand Generation Podcast

Hosted by Sam Dunning

When it comes to B2B marketing it can be difficult to break away from the traditional marketing and sales strategies that have become the commonplace models that many businesses fall back on when they are trying to become successful. On Breaking B2B, Sam Dunning and hisguests discuss how to be original and develop your own effective marketing strategy and avoid relying on generic, outdated techniques.

These episodes focus on how to be different and set your business apart, and span a variety of relevant topics like core marketing principles and basics, effective sales tactics and key performance metrics.

5. Hypergrowth Podcast Network

Hosted by The Drift Team

The Hypergrowth Podcast Network is a collection of podcasts where each one is dedicated to a different B2B or marketing topic. With each podcast being created by members of the team at Drift, the topics are uniquely tailored to hit every aspect of marketing that you could possibly be interested in.

With the expansive number of podcasts and hosts within the network you can take advantage of the fact that each person has a different area of expertise, along with the convenience of having one central hub as your go-to spot as a listener. The podcasts offered touch on topics ranging from business growth to optimizing customer engagement in your marketing.

6. Revenue Vitals

Hosted by Chris Walker

Revenue Vitals is a must-listen for anyone interested in B2B marketing simply because it has an entirely different approach to what the essential components of marketing success really are. As a listener you will question your entire ideology surrounding B2B marketing strategy, and further, you will learn how to improve your thought process.

One of the reasons you may have heard of this podcast before is because Chris commonly repurposes the content from his podcast episodes into short form content to reach an even larger audience.

Creating a podcast for your business can be a great marketing tool for exactly this reason, and choosing to partner with a B2B podcast agency means you can produce high-quality content that reinforces your authority, builds trust with decision-makers, and provides additional marketing assets to share across platforms like LinkedIn and social media, all without adding extra work to your plate.

7. Online Marketing Made Easy

Hosted by Amy Portfield

Online Marketing Made Easy is a podcast full of digital marketing tips that are easily accessible to anyone, even if you are just starting out. If you value easy solutions that can help with business growth, and can be implemented right away into your marketing content and strategy, then you will definitely want to give this a listen.

It’s easy to find yourself lost in a sea of technical jargon when it comes to business advice, but here you will find simplified concepts that can help you see real change in your digital marketing.

8. The B2B Playbook

Hosted by George Coudounaris

Generating leads and demand is the name of the game in regards to B2B marketing, and The B2B Playbook will provide you with a structured, easy-to-follow roadmap on how to do just that.

In this podcast host George Coudounaris and Kevin Chan explain their demand generation framework and display how effective it really is by giving examples of how it has prompted growth in revenue for real businesses.By understanding their playbook even further through in depth explorations into this framework by podcast guests as well, you can learn how it can best be applied to your business to create growth opportunities for yourself.

9. The Tim Ferriss Show

Hosted by Tim Ferriss

Tim Ferriss has cemented himself as a big name in the business world as the creator of 4 Hour Work Week, and in The Tim Ferriss Show he is able to expand on his own expertise on how to adjust your lifestyle to optimise your success.

His guests are some of the most prolific voices in marketing and entrepreneurship and they delve into things like routines, tools and habits, and explore changes that the average person can implement to truly make a difference in their lives.

10. The Notorious Thought Leader

Hosted by Erin Balsa

The Notorious Thought Leader is all about learning how to become a thought leader within your industry. It specifically focuses on how to create and optimise the thought leadership content that you are trying to create so that you are truly producing something unique and valuable that is relevant to your field, allowing you to generate more leads for your business.

If you are a business leader looking to better understand how thought leadership can contribute to keeping your business sustainable, here you will hear from company founders and marketing leaders about the real difference that a thought leadership strategy can make, and how it can set you above the competition.

11. Masters of Scale

Hosted by Reid Hoffman

If you want to learn from some of the top business leaders out there then this podcast is a must-listen. Hosted by a co-founder of LinkedIn, you will learn about business scaling from guests who have turned their companies from one small idea into a worldwide phenomenon.

With episodes featuring big names like Mark Zuckerberg, who discusses the rise of Facebook, you will gain a new perspective on what it takes to build a successful business.

12. The Customer Engagement Lab

Hosted by Travis Tyler

Learning about new marketing, sales and business growth strategies can be boring and feel repetitive when you are constantly being served the same information. If you’re looking for content that stands out and has a lighter tone, PandaDoc’s The Customer Engagement Lab is a good place to start looking for information on new marketing trends.

With a more casual format, this podcast focuses on the best ways to reach your target audience, and how to keep potential customers engaged with your content and business. Building brand awareness is important, and in B2B marketing, making sure that you are generating leads by making yourself known to others is a skill you can hone through this podcast’s many tips and tricks on how to keep people interested.

13. Noah Kagan Presents

Hosted by Noah Kagan

As the founder of Sumo and OkDork.com, Noah Kagan has a breadth of knowledge on what it means to be successful in marketing and entrepreneurship. In his podcast, he delves into topics like Search Engine Optimization and how to build strong business relationships, while also giving listeners a look into his personal life, discussing lifestyle choices that have affected him positively and could do the same for you.

14. Women in B2B Marketing

Hosted by Jane Serra

Women in B2B Marketing takes the over a decade of experience of its host Jane Serra and combines her expertise with that of other women who are prominent B2B leaders in their industries. This podcast provides you with real stories of business achievements and the marketing strategies that helped in accomplishing those goals, while also giving you insight into the best way to structure your business and about scaling for sustainability.

The discussions between accomplished women who have all risen to the top of their fields will offer you not only a critical perspective on the latest business trends, but act as a great source for inspiration as well.

15. I Love Marketing

Hosted by Joe Polish and Dean Jackson

Any up-and-coming entrepreneur looking to get into B2B marketing would benefit from listening to I Love Marketing. If you’re trying to break into your industry and are looking for a place to build a foundational knowledge of the skills that you’ll need to get your brand and content to reach your target audience, you should give this podcast a try.

One of the most important things this podcast does is give you insights into how to deal with specific situations that you are likely to face when you are just starting out in trying to build a business. This means that you can harness their marketing techniques for business growth, while also having a source to fall back on when it comes to common start-up questions.

16. The B2B Lead Gen Podcast

Hosted by Eric Schwartzman

Lead generation is a primary goal of B2B marketing, but it is important to remember that what you are really hoping to get out of your marketing is quality leads, rather than focusing on quantity, and having a lot of leads with no potential for follow-through.

The B2B Lead Gen Podcast acts as a how-to guide on generating quality leads where host (and digital marketing consultant) Eric Schwartzman goes into topics like data analysis, the hiring process, how to remain unbiased when evaluating marketing metrics, and more. Thesediscussions are all focused on teaching you how to optimize your team, and your content, for lead and revenue generation.

17. The Business of Story Podcast

Hosted by Park Howell

By listening to The Business of Story Podcast you have the opportunity to learn about how storytelling is a critical part of business through discussions with copywriters, content creators and employees who work in advertising.

Park Howell breaks down which aspects of storytelling can be applied to your marketing strategy in order to make it more effective, and you can use his ideas and the strategies of his guests to take your marketing to the next level.

18. The SaaS Marketing Show

Hosted by Dylan Hey

The SaaS Marketing Show is the perfect podcast for anyone who knows they need to make a change in their marketing strategy, but doesn’t know where to start.

Here you can find a wide range of case studies on real businesses who have become successful, but instead of focusing solely on what they did right, this podcast goes into the missteps as well, helping you to better evaluate your own business practices and make changes according to what has and hasn’t worked for other businesses.

19. Growth Marketing Stories

Hosted by Aazar Ali Shad

Growth Marketing Stories is a podcast all about how you should take a growth flywheel approach to your B2B marketing in order to build momentum and continue to grow long term, instead of relying on techniques that work for short term revenue, but leave you at square one later on.

By listening to this podcast you will learn why keeping your target audience engaged in your brand by providing them with new and exciting content that they specifically find valuable works to your advantage long term, because your potential customers will keep coming back to you if they consider your content useful.

20. The Science of Social Media

Hosted by Hailley Griffis, Brian Peters and Kevan Lee

With the rise of social media as a core B2B marketing tool, understanding how to optimize your business’s presence on these platforms is more important than ever. The Science of Social Media allows you to learn through not only the interview format, but also through in depth discussions that actually teach you social media techniques used by big brands to keep their audience engaged in short form content.

Conclusion

It is clear that B2B podcasts offer a true wealth of information for any business looking to improve their marketing strategy. The convenience and affordability of podcasts makes them a resource every business leader should take advantage of, because there is really no opportunity like them to learn from the expertise of such a wide variety of marketing professionals.

Have you implemented any of these podcasts’ marketing strategies at your company? If so, let me know, which did you find most effective?

Written by Eva Geimer

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Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.

Webinar vs Podcast for B2B Marketing: Which Drives Better Leads?

Discovering and using the best strategies to generate leads for your business is a key focus for all business leaders, and with the rise of both webinars and podcasts as core marketing methods, deciding which of these to use to get the best results can be difficult.

Finding out which approach is right for not only conveying your business’s purpose and goals, but for getting the right people and businesses interested in what it is that you have to offer is crucial to remaining a sustainable B2B brand. With the ever increasing pressure to choose the right marketing strategy, you may feel lost in the debate of webinar vs podcast, so this is the place to learn which is the right fit for you depending on your needs.

Here you’ll find all of the information you need to understand these two mediums, and make the most effective decision about whether webinars or podcasts are right for you.

Both webinars and podcasts can attract attention, but the real question for business leaders is which one will bring qualified leads into your pipeline, shorten sales cycles, and build lasting trust with decision-makers.

How Webinars Draw In and Connect with Potential Customers

The first important step towards making a decision on which method is best for your B2B marketing is having an in-depth understanding about what each of these methods are. Webinars are presentations, which can be either streamed live or recorded in advance, that revolve around explaining and discussing one specific topic or idea. A key benefit of webinars is that they offer direct audience interaction, automatically boosting engagement.

Benefits of Marketing with Webinars

Webinars are a great way to showcase your expertise in your specific area, cementing to your audience your thought leadership capabilities, and building authority for yourself and your business by engaging with potential clients.

If you go into the webinar ready to interact with your audience and show them that you are a real person with the skill, knowledge and dedication that any client would want from a B2B agency, you can humanise your business in a way that so many other marketing strategies fail to do.

Between 20 to 40% of the audience of one webinar will turn into leads for your business, and this is because you are developing trust and a real connection with the people who are eager to learn from someone who is a leader in their industry. Building up authority is key, and webinars are a great way to do this.

Some other benefits of webinars include:

1. Accessibility: Since webinars are online there is the opportunity for a wide breadth of people to attend, no matter where they are, and you can build an authentic connection with every attendee without the need for physical proximity to one another.

2. Analytics: Having the opportunity to analyse the data surrounding the audience activity during the webinar means that you can adapt your engagement strategies for further webinar using the statistics from previous events. This means that you can better understand how to present your information in a way that keeps your audience hooked and wanting to ask more questions so that you can further establish your expertise.

3. Opportunity for Repurposed Content: One of the further marketing benefits of webinars is that you can take the content from that one event and use it again for things like short form content and social media.

Main Features of Webinars for Driving Leads

Webinar marketing has many advantages if your goal is to garner lead engagement and this is because of the variety of key features that webinars have to offer. In today’s climate it is common knowledge that the average attention span is rapidly decreasing, so it is critical that you keep your audience interested in what it is that you have to say in order to make your business stand out. When it comes to the webinar format, you have ample opportunity to keep people engaged the whole way through.

Interactive elements like polls, quizzes, live Q&A’s and chat options allow your audience to feel like they are not just a passive observer, but a real member of the conversation when it comes to the information you are sharing.

Further, you are able to display your own take on whatever topic you have chosen to address in the webinar, making it clear that you and your business have their own unique perspectives and offer things that others cannot.

Brand awareness and remaining memorable is another thing that webinars can help you with, because many webinar platforms give you the opportunity to implement email marketing, prompting your audience to register for other webinars, keeping your name in their minds, as a relevant source for information and potential partnership.

How Podcasts Establish Credibility and Engage with a Larger Audience

No matter who you are or what demographic you consider yourself a part of, chances are you have listened to a podcast before. The creativity and true degree of human connection that you are afforded using the podcasting medium as a marketing tool is extensive.

While this is a less interactive strategy, with podcasts you have the opportunity to give your listeners a look behind the curtain of your business depending on the tone and style you choose to implement - and you have the freedom to invite even more expert opinion in the form of guests.

Benefits of Marketing with Podcasts

Podcasts are fantastic when it comes to lead generation because there is simply such a broad and extensive audience that goes beyond the level of professionalism typically associated with the audience webinars. The convenience and dependability of podcasts is a main reason why listeners tend to keep coming back for more when it comes to this type of content, and because of this developing trust with your audience is the core benefit of podcasting.

By putting real time and effort into the information and ideas that you are sharing with your audience you can develop authority within your industry and create a connection with your audience through the humanising aspect of your voice. In fact, 88 % of U.S. podcast listeners have taken action after hearing a podcast ad, underscoring how deeply engaged and responsive podcast audiences can be

Unlike with webinars however, you are able to reinforce over time a degree of trust between yourself and your listeners, and clearly establish why your business would be the best to partner with, since your audience is consistently relying on and experiencing your expertise on a regular basis. This is why sticking to a regular episode posting schedule is so important.

Every new podcast episode is a new opportunity for lead generation, and you can continue to show your audience that you are relevant by building off of the latest information and trends within your industry, making it obvious that your business is willing to evolve with the changing times.

With the consistency of podcasts and the ability for you to more easily maintain an audience, there is also less concern about having to hook potential leads all in one short time frame. The pressure to be memorable after one interactive session, like with a webinar, is gone, because you are more than likely going to have the opportunity to engage with that same audience again once you post your next episode.

Main Features of Podcasts for Driving Leads

The primary feature of podcasts that make them such a good strategy to implement when you are focusing on driving leads is the fact that there is no restriction on where people can consume your content.

This may seem like a small advantage, but the convenience of having content that you can listen to anywhere at any time helps you to reach a much larger audience than you could with other marketing techniques.

There is simply no excuse for why people can’t be listeners. No matter how busy they may be in their everyday lives, the accessibility of the podcast format means that it can easily be put on in the background, allowing you to reach people who aren’t able to commit to other types of long-form content.

Another important feature is the ability for people to go back and listen to former episodes, allowing you to have a prolonged impact on your audience, and granting you the opportunity to potentially gain more leads in the future simply from picking up new listeners through your older content.

Reaching international audiences also becomes so much easier through podcasts because eventually you will have a foundation of previous episodes sharing your expertise, meaning even more touchpoints for new people to become listeners and engage with your B2B brand.

In addition, with the right strategy and a trusted podcast partner, podcasts create a unique networking opportunity by bringing potential clients, partners, or industry leaders onto your show as guests. Each guest episode builds relationships with people in your target audience while also exposing your brand to their networks. The impact of this is measurable: the average guest-to-client conversion rate on B2B podcasts is 10%, and one cybersecurity firm attributed $2.3 million in new pipeline over nine months to relationships built through podcast guests.

Beyond the recording itself, each podcast episode can be turned into multiple forms of content such as blogs, short video clips, social posts, and SEO-optimized articles that align with your overall marketing strategy. This multiplies the reach of a single conversation and ensures that your podcast continues to drive leads across different channels.

This is why so many leading B2B brands now use podcasts not only as a content channel but as a relationship engine with clients, partners, and investors.

Making the Choice

Now that you have a foundational knowledge about webinars and podcasts you might be thinking that both of these options sound like great marketing tools to reach your audience and turn them into leads - this means that it’s time to figure out how to decide which one works best for your B2B marketing needs.

What to Consider:

1. Which Approach to Lead Generation Fits Your Needs the Best?

If your main goal is being able to connect with your audience and to engage with your potential clients on a truly human level to build up a professional relationship, then creating a webinar is the best choice for you. If, however, your focus is on developing brand awareness and building a long term audience base who could turn into leads over time after experiencing the depth of your knowledge and process, podcasting is for you.

2. Which is the Easiest for you to Produce?

Considering the practicality of taking on either of these types of projects is important to decide which is best for you. To produce a webinar you have to create slide decks, ensure that the presentation runs smoothly and be able to manage questions and varying degrees of interaction from your audience all in real time, making it essential that you are well prepared before taking on this medium.

As a business leader, your time is best spent in conversations that build trust and showcase your vision, not in editing audio or figuring out distribution. That’s where having support from a podcast partner makes the difference.

Creating a podcast may initially seem like an easier feat, however there are many components that go into producing a professional result.

Producing a podcast for your B2B brand doesn’t have to be difficult, though. Partnering with a B2B podcast agency means having the entire process, and all of the extra work that comes along with it, handled by professionals, so you can make quality content and reach potential clients without the stress of trying to do it yourself.

One of the main benefits of a podcast agency is being able to get more marketing content through the repurposing of a single podcast episode into material for platforms like social media, newsletters, and blog posts.

3. Which Method Gives You the Best Data on Your Leads?

Being able to take in and analyse data about lead generation through either a webinar or a podcast means that you are able to adapt further content to better reflect what your audience finds valuable.

With webinars, you are immediately going to have information about the engagement level of your attendees, meaning you can see right away how best to adjust. With a podcast, you are not going to have much information right away, however you will be able to see long term trends regarding interaction as you continue to produce more episodes, meaning that you will have a more holistic data set in the future.

4. Which Format is Most Valuable to Your Audience?

Generating leads is all about appealing to your target audience, and different marketing mediums are going to have different levels of engagement depending on who specifically it is that you are trying to attract.

Webinars are going to be found the most valuable by people looking not only to be passive observers to information, but who are looking to expand upon their personal knowledge by engaging with the expert, who in this case, is you. Podcasts are most appealing to people who prefer to remain passive in their information seeking and who value the consistency that regular episode posting provides them.

5. Which Option Makes the Most Sense Financially?

A return on investment (ROI) is a critical factor to consider when implementing any kind of marketing strategy, so taking into account the costs of making either a webinar or podcast in relation to the projected impact on your lead drive is essential. While the financial aspect of both methods may vary, webinars typically cost more upfront, but podcasts are a long term commitment and take up more time as well.

A Quick Guide on Webinar vs Podcast

If you have considered all of these questions and still find yourself debating which format is best, here are some more specific key points about when to use each content type:

When to Use Webinars:

• You want direct engagement through Q&A, polls, and interaction.

• Your topic is best explained with visuals like slides or demos.

• You need fast feedback and data from attendees.

• Relationship building in real time is your top priority.

• You want short-term impact for launches or campaigns.

When to Use Podcasts:

• You want your content to reach a broad audience anytime, anywhere.

• Your content works best as interviews or discussions with guests.

• You want to build trust and authority over time.

• You want long-term ROI by repurposing episodes into blogs, clips, and SEO content.

• You want lead generation that compounds as old episodes keep attracting listeners.

Webinars are best when you need short-term impact through live interaction, visuals, and immediate feedback from potential clients. Podcasts, on the other hand, are better suited for long-term growth, allowing you to consistently build authority, nurture trust, and repurpose each episode into multiple content formats that continue generating leads long after release.

Conclusion

While both marketing strategies have grown immensely in popularity because they grant businesses the opportunity to build authority and authentic connection with others, turning audiences from consumers into potential clients, choosing between the two strategies really comes down to what matters most to your B2B marketing strategy.

If your focus is on audience engagement and creating an interactive space where you can drive leads, webinars may be the right fit. But if your priority is lasting brand authority, scalable content, and a steady stream of qualified leads, podcasting is the channel that continues to deliver long after each episode goes live.

So, which format do you think would work best for you? Let me know!

Written by Eva Geimer

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Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.