15 Best Marketing Podcasts in 2026 (For B2B, Growth, and Strategy)

If you are in the marketing industry, staying up to date on the latest trends and developments in your field is essential because it helps you to adjust your strategy and continue to attract the right audience. 

Expanding your knowledge and keeping informed can feel like a daunting and time consuming task, so this is why marketing podcasts, where you can learn from industry professionals about everything from effective campaigns and advertising strategies to new relevant skills, are such a useful tool for marketers ranging from entrepreneurs to CMOs. 

This list is made up of podcasts that act as resources for growth, since you will learn all about foundational concepts that will broaden your understanding of crucial marketing topics.

Whether you're a CMO, VP of Marketing, Marketing Director, demand generation leader, or B2B business owner, these podcasts offer practical insights on content marketing, brand building, pipeline generation, AI, customer acquisition, and marketing strategy.

Here are the 15 best marketing podcasts for B2B, growth, and strategy in 2026:  

1. B2B Marketing Unlocked — Jony Mansilla

Episode Duration: 20-40 minutes 

Frequency: Bi-weekly

Best for: Business Leaders, VPs of Marketing, Marketing Directors, CMOs, and B2B marketers looking for practical strategies to drive pipeline and revenue growth.

Hosted by Jony Mansilla, B2B Marketing Unlocked features conversations with marketing leaders from growing B2B companies and enterprise organizations. Each episode explores what's actually working in areas like demand generation, content marketing, brand building, AI, and pipeline growth.

Guests share real campaigns, lessons learned, and practical strategies they use to drive results. Past guests have included marketing leaders from Demandbase, HCL Software, FloQast, and other leading B2B companies.

Whether you're a marketing leader, business owner, or part of a growing B2B team, you'll come away with ideas and insights you can apply to your own marketing efforts.

You can give this podcast a listen on Apple Podcasts, Youtube, Spotify or explore all episodes on the B2B Marketing Unlocked website.

2. Marketing Against the Grain — Kipp Bodnar & Kieran Flanagan (HubSpot)

Episode Duration: 15-30 minutes 

Frequency: Multiple times a week

Best for: Any marketer looking for undiscovered strategies and actionable insights focused on improving growth tactics

Hosted by Hubspot’s CMO, Kipp Bodnar, and SVP of Marketing, Kieran Flanagan, this podcast provides you with not only the latest innovations in marketing, but new and fresh marketing tactics rooted in the latest trends, so you can adapt your strategy using ideas that go beyond the conventional tactics of the competition, setting your marketing efforts apart in a crowded market. 

You can give this podcast a listen on Apple Podcasts and Spotify.

3. The CMO Podcast — Jim Stengel

Episode Duration: 45 minutes

Frequency: Every week 

Best for: Any marketer looking to gain a better comprehension of the role of marketing in tandem with the other aspects of a business, rather than as an independent field. 

This podcast is hosted by former Proctor and Gamble CMO Jim Stengel, who provides you with first hand information on what it means to be a successful CMO, and to excel in marketing through his interviews with marketers in businesses like UPS and Crocs.

By listening to his breakdown of the CMO role, including how to conduct decision making and handle business questions, you will learn not only what it means to hold this position, but how to best prepare yourself to take on the role and perform it effectively, with background knowledge on marketing as part of the larger system, which businesses value in C suite personnel. 

You can give this podcast a listen on Apple Podcasts and Spotify.

4. Marketing School — Neil Patel & Eric Siu

Episode Duration: 4-10 minutes 

Frequency: Every day 

Best for: Anyone looking to learn about the latest marketing trends, including SEO and AEO strategies, AI and audience preferences so you can adapt your marketing strategies

With an abundance of real world examples and insights based on their own experiences that you can actually apply to your marketing efforts, Neil Patel and the CEO of Single Grain Marketing Agency Eric Siu, explain in an easily accessible way topics including content creation and optimisation, marketing tools and branding strategies, allowing you to stay up to date on the latest trends that actually make a difference in your field.

You can give this podcast a listen on Apple Podcasts, Youtube and Spotify.

5. The Amy Porterfield Show — Amy Porterfield

Episode Duration: 15 minutes to an hour

Frequency: Twice a week 

Best for: Anyone wanting to create a strategy for online marketing that is based on tried and true advice for optimisation 

With a background in entrepreneur based marketing, Amy Porterfield provides you with real examples of what worked and what did not work when she was building her own online business to help guide your marketing efforts.

This is especially helpful if you are just starting out, because you can not only better understand the essential components of building an online marketing strategy, but also important concepts like email and content marketing, and digital landscape which are essential to master in order to optimize for the best results. 

You can give this podcast a listen on Apple Podcasts and Spotify.

6. Content, Briefly — Jimmy Daly

Episode Duration: around 30-40 minutes 

Frequency: Once or twice a week

Best for: Anyone looking to increase their knowledge of executive level marketing and learn from the real content strategies of successful brands, including B2B, about driving growth. 

Superpath founder Jimmy Daly has a deep understanding of content marketing, having amassed a massive content marketing community, which allows him to in each episode, alongside other top marketers and executives, break down content strategies and provide you with tips on how to construct a strategy that is actually effective in regards to scalability and growth techniques. By drawing on real examples you will learn about impactful actionable insights.  

You can give this podcast a listen on Apple Podcasts and Spotify.

7. Marketing Over Coffee — John J. Wall & Christopher S. Penn

Episode Duration: 20-30 minutes 

Frequency: Every week 

Best for: On-the-go marketers wanting to stay updated on new technology and media and how these can be integrated into marketing efforts to drive greater engagement

Touching on everything from AI to QR codes to actionable insights for content marketing strategies, hosts John J Wall and Christopher S Penn draw on their own specialised knowledge on virtual and digital marketing, as well as the expertise of their guests to help you broaden your grasp on the latest techniques and technological advancements, which means that you can consistently stay ahead of the competition by implementing new tools. 

You can give this podcast a listen on Apple Podcasts and Spotify.

8. Nudge — Phill Agnew

Episode Duration: Around 30 minutes

Frequency: Every week 

Best for: Getting into the minds of consumers using real psychological insights, so that you can create content and strategise in a way that is optimised for engagement

Phill Agnew hosts this podcast, which is ranked #1 for marketing podcasts in the UK, and he uses his expertise to relay to you the behavioural science that guides consumer trends and interest, making complex concepts accessible to you and allowing you harness the science behind cognitive bias and persuasion to address problem areas within your own marketing strategy, based on an understanding of how consumers make decisions. 

You can give this podcast a listen on Apple Podcasts and Spotify.

9. Social Pros Podcast — Jay Baer & Adam Brown

Episode Duration: 40 minutes 

Frequency: Every week

Best for: Anyone looking for cross-industry applicable insights from marketing professionals with an expertise in social media marketing

As successful social media marketers themselves, Jay Baer and Adam Brown guide their guests, including top marketers from businesses like MTV, Ford and IBM, into providing you with relevant discussions on media trends and ways that they specifically target a variety of demographics, allowing you to discover strategies to appeal to, and engage with, your audience through a tailored social media strategy based on real effective methods that have proved effective. 

You can give this podcast a listen on Apple Podcasts and Spotify.

10. The Marketing Book Podcast — Douglas Burdett

Episode Duration: Over an hour

Frequency: No longer posting, but over 500 episodes are available for listening

Best for: Busy marketers who cannot read all of the latest marketing literature, but want to stay up to date on key concepts so they can adjust their strategies to accommodate recent trends.

Douglas Burdett’s expertise lies in condensing the key concepts in marketing literature, and guiding the authors he interviews towards doing the same, as well as providing additional insights about core points, so that you can grasp the most important takeaways from marketing and sales books without the filler content, saving you time and keeping you informed. 

You can give this podcast a listen on Apple Podcasts and Spotify.

11. Duct Tape Marketing — John Jantsch

Episode Duration: Around 20 minutes

Frequency: Twice a week

Best for: Any marketer wanting to boost growth by building an effective marketing strategy

With an expertise in small business marketing, John Jantsch, and his guests consisting of everyone from entrepreneurs to industry thought leaders, provide you with tips and tricks on how to optimise everything from content and social media marketing to SEO and lead generation, so you are receiving actionable advice tailored towards helping you meet specific business goals because they cover a wide variety of topics, which drives growth.

You can give this podcast a listen on Apple Podcasts and Spotify.

12. The Digital Marketing Podcast — Daniel Rowles & Ciaran Rogers

Episode Duration: 20-30 minutes

Frequency: Typically every week 

Best for: Experienced marketing professionals who want an in-depth look into new tools and trends 

Using their expertise in marketing to relay why the latest marketing strategies and trends are important and how this information should influence your marketing efforts, Daniel Rowles and Ciaran Rogers explain topics according to both the facts and the expert opinions of themselves and their guests, providing you with tips and tricks about how to use trends and new developments to your advantage, whether that is in your content or your strategy, to generate a larger audience  

You can give this podcast a listen on Apple Podcasts and Spotify.

13. Perpetual Traffic — Ralph Burns, Kasim Aslam & Lauren Petrullo

Episode Duration: 15-60 minutes

Frequency: Twice a week

Best for: Anyone wanting to learn more about paid traffic on social media platforms including Facebook and Google AdWords

The CEO of Tier 11, Ralph Burns, Mongoose Media’s founder, Lauren Petrullo, and previous host in backlogged content, Kasim Aslam, provide you with social media and paid traffic strategies that actually allow you to utilise market trends to your advantage and generate leads through scalable campaigns informed by their own experiences and those of their guests of what actually works.

You can give this podcast a listen on Apple Podcasts, Spotify and iHeart.

14. My First Million — Sam Parr & Shaan Puri

Episode Duration: 20 minutes to 1 hour

Frequency: Every day 

Best for: Marketers wanting to hear more fresh business ideas that are based on market trends.

Hosts Sam Parr and Shaan Puri provide you with a deep dive into real businesses and insights into how and why they have maintained their success, allowing you to learn from business builders about how to cease opportunities within your specific market so you can keep your marketing tactics competitive within your industry. 

You can give this podcast a listen on Apple Podcasts and Spotify.

15. The Marketing Meetup Podcast — Joe Glover

Episode Duration: Around 1 hour

Frequency: infrequent posting, but over 300 backlogged episodes 

Best for: Anyone looking for actionable takeaways regarding a variety of relevant topics like trends and social media strategy

Founder of The Marketing Meetup community, Joe Glover, interviews top marketing officials from recognizable brands, and provides you with takeaways about leadership, strategy, authority, audience connection and creativity through real stories and case studies. This means you can learn from successful marketers how to best address problem areas in your strategy and real solutions based on genuine advice and effective tips and tricks. 

You can give this podcast a listen on Apple Podcasts and Spotify.

Conclusion 

If you want an in depth look at what is actually working in marketing and real advice from industry leaders so that you can further hone your skills, all in an easily accessible medium, marketing podcasts are for you, and with this list you have 15 top options that can help you to grow as an industry professional.

So, which of these podcasts do you most want to give a listen? Why does that one stick out to you? Let me know!

Written by Eva Geimer

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Jony Studios is a B2B podcast agency that helps marketing teams turn their podcast into a pipeline channel. They have worked with organizations such as Freakonomics Radio, Baker Tilly, Amazon, and Penguin Random House.

B2B Podcast Strategy: The Ultimate Guide for 2025

If you're a B2B business leader or entrepreneur, consider launching your own podcast. The podcasting industry has experienced significant growth over the past decade. In the United States, the number of podcast listeners is projected to reach 114.7 million by 2025, marking a 5.1% increase from the previous year.

This surge presents a valuable opportunity for B2B companies to engage with a growing audience through podcasting services.

Companies that incorporate podcasting in their marketing strategy are strengthening their brand identity, increasing levels of engagement and growth, and allowing them to reach new customers.

As the popularity of podcasts continues to rise, it has never been a better time for businesses to embark on this journey. This guide will help you along the way. By the end, you’ll have a clear strategy that will help you reach your goals.

What is a B2B Podcast?

As the name suggests, a B2B podcast is a podcast that is produced by a B2B company. It allows these companies to engage with their target audience through meaningful and educational conversations. It is an excellent way for businesses to expand their content marketing strategy; it helps strengthen their brand and provides a chance to stand out from their competitors.

Do Podcasts Work for B2B?

Yes, especially considering the growth in podcast listeners. In fact, 43% of decision makers listen to podcasts as a means of consuming business related content. So, if properly executed, B2B podcasting can help your company grow and become more reputable. In order to produce a successful podcast, you’ll need to have a clear strategy and focus on producing quality content.

Benefits of B2B Podcasts

Podcasting can benefit your B2B company in a variety of ways:

• Create a reputation as an industry leader

• Attracting new listeners

• Building relationships and deeper connections with your audience

• Humanize your company’s brand

• Network with prospective clients or reputable leaders

• Converting listeners into customers

Now that you know why you should start a B2B podcast, it’s time to explore how to bring it to life. It requires careful planning and consideration, meaning time and resources will need to be allocated.

If that feels like a lot to take on, working with a B2B Podcasting Agency could help ease the process. They can connect you with your ideal clients, help streamline the recording and editing, and ensure you can focus on having valuable conversations.

Plus, they can assist with marketing strategies and develop content systems designed to produce a higher ROI. This way, you can enjoy all the advantages of B2B podcasting without the extra work.

5 B2B Podcasting Strategies

Before you start your podcast, you’ll want to develop a clear strategy. You should base your decision on what you wish to accomplish.

While you are considering your goals, you may want to ask yourself what is most important to you: whether you wish to focus on attracting customers, to network and build relationships, or to communicate internally (with your team)?

1. Customer Success

A customer success strategy focuses on retaining existing customers, while simultaneously attracting new clients.

To accomplish this through podcasting, you should host interviews with your customers. Your guest can help you speak to the value of your product by sharing their perspective. You can also address customer concerns or frequently asked questions in order to educate your listeners.

These conversations will help you build relationships with your customers and instill trust in your listeners. You’ll be able to track your success by measuring your customer churn rate.

2. Demand Generation

With this podcast strategy, your goal is to grow your audience and increase the demand for your product/service. You’ll want to create content that is both conversational and educational. Discuss topics that will highlight your brand identity, the value of your product/service, and build trust with your listeners.

Keep an eye on your sales trends and audience engagement (the number of views, likes, or comments you receive). This will indicate whether your content is working!

3. Account-Based Marketing

This strategy allows you to host interviews with your potential clients. Throughout your conversation, you can learn more about your ideal customer by discussing their pain points and needs. When different areas of concern or hesitation arise, you should be reassuring and offer appropriate solutions.

The success of this strategy is based on how many relationships you build with your prospective customers.

4. Industry Influence

If you wish to create relationships with influencers and thought leaders in your industry, this would be an ideal strategy for you! It will help you establish yourself and set you apart from your competitors.

By interviewing big names, people with titles, or authority figures, you will be seen as an expert in your market. You can measure your podcast’s success by the amount/depth of relationships you create with these figures.

5. Internal Communication

This type of podcasting will help to increase the channel of communication amongst your team. It is an excellent way to connect with your team while sharing important organizational information.

For example, interviewing your employees will help to familiarize your team with each other. This can help achieve a close knit team that works together cohesively. You can measure the success of your podcast based on feedback from your employees.

Creating a Successful B2B Podcast in 11 Steps

This guide will help you create a successful B2B podcast, it considers all crucial aspects of podcasting. Make sure you check in after completing each step so that you aren’t missing something important!

1. Outline Your Podcast’s Strategy

As we mentioned earlier, before you start a B2B podcast, you should choose a strategy. This will help you to identify the purpose of your podcast and what goals you wish to accomplish.

2. Identify Your Target Audience

With B2B podcasting, you need to identify your target audience. Once you determine which groups of listeners you wish to capture, you’ll need to conduct some research.

You need to define who they are, distinguish what industry they operate in, what job titles they hold, and what their pain points are. Track their patterns of activity: What types of podcasts do they listen to? What platforms do they use? What podcasting formats do they prefer?

After you pinpoint your target audience and have a thorough understanding of their needs and preferences, it’ll become clear how you can tailor your content to appeal to them.

3. Choose a Format and Stick to Your Niche

Consistency is key with podcasting, it is essential that you choose–and stick to–a consistent format. When you choose a format, make sure you consider what appeals to your target audience.

For instance, deciding whether you should host an interview or panel discussion, or if you should focus more on monologues or solo episodes. You’ll also need to decide whether you want to upload an audio file or if you’ll include video footage too.

You’ll also want to be consistent with the topics you discuss, make sure they align with your niche or industry segment. Stick to talking about the things you know best, leverage your expertise in the business. To keep things interesting, try to find a unique (but relevant) topic to discuss.

4. Plan Out Your Content

Creating a podcasting schedule will help you keep up with posting dates. If you stick to a clear schedule, your audience will know when to expect new content. This will also help to keep you organized! You should plan topics and secure guests a few weeks in advance.

Reflect on your plans and make sure your content aligns with your goals and strategy. For instance, if you want to attract more customers, make sure you are discussing how your product will solve your audiences’ problems.

5. Invest in Quality Equipment

If you want your audience to take you seriously, then don’t be stingy with your production equipment. In order to create quality content, you can rent/purchase recording equipment or use a remote recording software.

You’ll need to consider investing in high-quality microphones, headphones, cameras, lighting, recording/editing software, and a soundproof recording studio.

6. Create Engaging Cover Art and Branding

Though podcasting focuses on hosting meaningful discussions, you will also need to create eye-catching visuals. Each episode should have a thumbnail that relates to the podcast (as a whole, or the individual episode) and your brand identity (logo, company values).

In order to increase exposure and awareness of your podcast, you should also post content (images, graphics, or video clips from your podcast) on your social media platforms.

7. Record and Edit Your Episodes

Before you sit down to record a new episode, you should spend time conducting research. You’ll want to gather an understanding of who your guest is, what kinds of questions you should ask them, and what topics/discussions would be valuable to have.

Having a rough outline will ease the flow of the conversation and will likely reduce the time you spend with editing. When you are finished with recording you should review the episode and remove any awkward pauses or mistakes and improve the audio quality.

8. Publish Your Podcast

In order to stay ahead of the game, you should wait till you have a few completed podcasts before you post anything. When you're finally ready to publish your first podcast, you’ll have to decide where to upload it. You should choose a platform that is used by your target audience.

You can host your show on popular and reliable podcasting sites like Libsyn or Podbean. From there, you can then submit your podcast to popular directories like Apple Podcasts, Spotify, or Stitcher.

9. Marketing Your Podcast

Now that you are a published podcaster, it’s time you let people know! You’ll want to create a marketing strategy that will help to promote your podcast.

For instance, you may want to post content about your podcast on your social media platforms. You can share video clips from your podcast, quotes, behind-the-scenes, or cool graphics! If you wish to take your marketing one step further, you can also invest in paid advertising or partnerships to help expand your reach.

10. Engage With Your Audience

It is important that you receive feedback from your listeners, so you should encourage your audience to interact with your content (through comments or ratings).

You’ll want to respond to this feedback regularly to ensure your viewers feel heard and valued. This will help you build loyal followers that would be willing to say positive things about your podcast and brand.

11. Keep an Eye on Your Podcast’s Performance

In order to track the success of your podcast and whether it’s helping you reach your goals, you should use podcast analytics tools to track key performance indicators (KPIs) and metrics. By measuring the number of downloads/views, your listener demographics, or the rate of engagement (likes, ratings, and comments), you’ll be able to identify what is working best for your podcast.

Keep in mind: your podcasting strategy and target audience will affect which KPIs and metrics you should end up using.

Well, that’s it… That’s the complete list of everything you need to consider before starting your very own B2B podcast!

If you've made it to the end of the guide and are unsure about the next steps, don't worry, there are plenty of resources and services to simplify the podcasting process. By partnering with a B2B Podcasting Agency, you can leave the strategy and behind-the-scenes work to the experts, allowing you to focus on what matters most, connecting with your guests and hosting engaging conversations for your audience.

By: Emily Nyikos

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Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.