How Podcasts Build Trust and Authority for Your Brand

Podcasting isn’t just about talking. It’s about creating meaningful connections. In the world of B2B, connection is built on one foundation: trust. Let’s explore how podcasting helps you build it and why it can be one of the most valuable brand assets you invest in.

Trust and Credibility in B2B Marketing

Trust doesn’t happen by accident. It’s earned over time through consistency, transparency, and delivering real value. Without credibility, trust has no foundation to stand on. As a business leader or marketer, building trust with your audience is not optional. It is what turns listeners into leads, clients into advocates, and conversations into real opportunities for growth.

Podcasting is one of the most effective ways to establish that trust.

A well-executed podcast gives your brand a voice. It positions your company as a knowledgeable, authentic presence in your industry. But building a podcast that earns trust and drives business results requires more than simply hitting record.

This is where a strategic podcast agency can make all the difference. Instead of trying to manage content planning, production, and promotion on your own, you gain a partner who helps you show up consistently with clarity, polish, and purpose. From shaping your message to aligning your podcast with business goals, the right agency can turn your show into a powerful platform that builds trust and authority with the audiences who matter most.

How Podcasts Help Foster Trust

If done right, podcasting is an excellent way of strengthening your brand identity and credibility.

Here are a few of the ways that podcasts can truly make a difference for your company:

Fosters Intimacy and Engagement: Podcasts are much more intimate than your average social media post or other marketing ad. They give hosts a chance to dive into real conversations, share stories, and connect with listeners on a deeper level. This inviting nature gives listeners the chance to learn more about you, and the better they know you, the more trusting they’ll be.

Maintaining Message Consistency: It’s important for you to upload episodes on a regular basis. By sticking to a clear schedule and posting frequently, you’ll stay top of mind for your listeners. Plus, it reinforces your brand identity and builds a sense of reliability, which goes a long way in increasing loyalty.

Delivering Value and Relevance: Be respectful of your listeners’ time, don’t spew nonsense at them. Always aim to share content that’s actually valuable and relevant. Being a considerate and purposeful host will increase your audiences’ appreciation and trust.

Building Trust and Credibility Through Your Podcast

Okay, now you understand why credibility matters, but how do you actually show it? Fortunately, there are plenty of ways to start building that foundation. Here are a few approaches to get you going:

1. Research and Data

Want your audience to take you seriously? Then it’s your job to come prepared! Conduct research before filming each episode, familiarize yourself with relevant topics and your guests background.

Offering well-sourced data will establish your authority and credibility. To take this one step further, make sure you link the source of your data in the show notes.

2. Valuable Insights

People don’t want to hear you spewing endless stats and facts. Of course your audience wants to learn new things, but they also want to hear them from you. Consider how you can present your content in a unique way. For example, offer your opinion or stance on the topic, or relate it back to your own experiences.

Regardless of what you share, make sure it’s well thought out, timely, and actionable or insightful. After all, showcasing your own expertise will play a major role in establishing credibility.

3. Authentic Content

Any time you insert your own opinion, experience, or life story, you must be completely honest. Delivering genuine and transparent content is a crucial element in building trust.

4. Guests

The saying, “You become who you surround yourself with” also applies to businesses. Basically, your guests become a representation of your show and entire brand. Consider this every time you invite a new guest on your show, make sure they’re credible. They should either be experts in their field or share truthful experiences/stories.

We recommend conducting pre-interviews with your guests. This is your chance to learn more about your guest - their expertise, experiences, and unique perspective. You can share some of the questions you’ll be asking them and get a sense of the answers they may provide. Plus, you should take notes, then if you need to fact-check any of their answers, you can do it in advance. This is not always necessary but it can help vet anyone out who may not be a right fit for your audience.

5. Positioning

Be smart about how you position your show and what types of topics you discuss. For example, keep yourself up-to-date on current events and trends in your industry, and be ready to share them with your audience. The main goal is to show you’re in-tune with the industry and knowledgeable about the latest news and updates.

Need more help defining your podcast strategy? Check out this B2B Podcast Strategy Guide, it goes over 5 podcasting strategies with steps that can help lead you to success.

6. Address Your Mistakes

Mistakes are bound to happen, so don’t get caught up in trying to make everything perfect. With podcasting, you might end up accidentally misquoting something, or stating an incorrect fact.

Regardless of what it is, the moment you realize that something is off, you need to publicly address it. Bring it up in your next episode, mention how you stated A when you actually should have stated B. All in all, your listeners will value you taking ownership of the mistake.

7. Top-Notch Production

Your listeners will recognize the difference between a high and low quality show, and whether you’re prepared or not. Investing in quality production tools will signal your brand’s dedication to excellence.

8. Confidence

Being a confident leader is easier said than done. Fortunately, it’s a skill that you can learn and improve over time.

As a podcast host, it’s important that you’re a confident speaker; after all, it’s not just what you say that conveys credibility, but also how you say it. Your listeners will be able to tell if you sound unsure of yourself.

Tips to Become a More Confident Host

Be Concise: Try to stick to your outline, and have a planned path forward. Obviously, you don’t want to sound like you’re reading word-for-word, though you should also avoid rambling or going off on pointless tangents. To avoid making this mistake, keep an eye on the time and look for natural transitions into the next question or topic.

That said, if your audience prefers a more relaxed and casual conversational style, a lack of structure may actually work in your favour. Make sure you know what your listeners expect!

Slow Down: When we’re speaking in public, nerves can cause us to speak too quickly. When this happens, your conversations become less enjoyable for listeners. Plus, it’s more difficult to understand and catch every word. So, next time you’re recording, be mindful of your pace, slow things down and keep it consistent.

Take Pauses: By taking pauses, we don’t mean filling spaces with “like”, “um”, and “uhs”; instead you should allow for brief silences between each sentence. At first, it may feel awkward to do, though it will make you appear more professional and prepared.

Building trust and credibility is just one of the many benefits of B2B podcasting. If you’re interested in learning more or are curious about starting/improving your own show, then you should check out these podcasting guides or contact us directly.

Written by Emily Nyikos

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Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.

B2B Demand Generation: 10 Strategies That Drive Pipeline and Revenue

If you’re looking for ways to boost sales, then a demand generation strategy may just be your key to success. By educating customers about your business and products, you’ll create more demand for your product. Plus, this is an excellent way to strengthen relationships with clients and separate your business from your competitors.

Keep reading to discover 10 effective ways to generate B2B demand for your product. We’ll describe how you can shift your sales and marketing practices to expand your reach and close more sales.

What is B2B Demand Generation? And How it Works

B2B demand generation is a marketing and advertising strategy designed to drive business growth by generating demand for your product/service.

B2B demand generation requires a strategic, multi-step process. Your marketing and sales team will collaborate on building relationships with prospective customers. Basically, it’s all about guiding customers through the pipeline with content and sales tactics.

Here are the steps involved:

• Identify Your Target Market Profile: Conduct research and determine the key businesses and stakeholders that would most benefit from your product/service.

• Creating Awareness: Use marketing tactics to expand your reach to diverse audiences. The goal is to strengthen your brand identity and exposure.

• Driving Interest and Engagement: Offer product education to your prospective customers. Be informative and explain why they should purchase your product.

• Lead Generation and Qualification: Collect data about interested parties and assess their potential of becoming a customer. Think of ways that you can guide them into making a final purchase.

• Nurturing and Conversion: Offer your ongoing support, educate them, be present—answer their questions and reassure them. All of these behaviours will elicit their trust and drive your chances of converting them.

Benefits of B2B Demand Generation

• Enhanced Brand Awareness: Demand generation will elevate your business’s reputation and visibility in the eyes of your target market.

• Improved Lead Quality: Narrows down leads who have a genuine interest in your offerings, increasing the likelihood of conversion.

• Increased Sales Pipeline: Develops a strong pipeline of prospects and opportunities, easing the sales process and increasing conversion rates.

• Better Customer Insights: By gathering more customer data you’ll better understand your customers’ needs and behaviours.

• Higher ROI: Enacting these marketing strategies will help you reach high-quality leads, which leads to a better return on investment.

Measuring Demand Generation

After adopting any new strategy you must use measurement tools to determine how successful it is. These demand generation metrics and KPI’s should give you an idea of what to look out for:

• Cost per acquisition (CPA): The cost of gaining a new customer. It’s calculated by dividing the total marketing and sales expenses by the number of new customer acquired.

• Cost Per Lead (CPL): The average expense incurred to generate a single lead. It’s determined by dividing the total marketing expenditure by the number of leads acquired.

• Marketing Qualified Leads (MQLs): Prospects categorized by marketing as having a high potential to become customers. Mostly based on their engagement and interest levels.

• Sales Qualified Leads (SQLs): Leads that the sales team labels as ready for direct sales engagement, indicating a higher probability of conversion.

• Customer Lifetime Value (CLV): The forecasted revenue a business can expect from an individual customer throughout the course of their engagement.

• Return on Investment (ROI): Measures the profitability of marketing efforts. It’s calculated by subtracting the cost of the campaign from the revenue generated, then dividing by the campaign cost.

• Demand Generation Cycle Length: Calculating the average time from the point of identifying a lead and turning them into a customer.

10 Demand Generation Strategies:

1. Improve Your Demand Funnel Framework

To implement this strategy, your main goal should be to generate demand at each step of the sales funnel. Create marketing and advertising campaigns that capture people at various points in the pipeline, from initial discovery to conversion.

Here’s an overview of the different stages and examples of how you can reach your target audience:

Top of the Funnel: Tactics that will build brand awareness and attract new audiences.

• Educate your audiences with various types of content

• Create campaigns that generate awareness of your product/service

Mid-Funnel: Focuses on prospects who are interested but not yet ready to convert

• Leverage your CRM data

• Retargeting ads

• Free trials or demos

Bottom of the Funnel: Efforts to retain customer loyalty and re-engagement

• Send personalized emails or a regular newsletter

• Respond to feedback

2. Optimize Your Lead Nurturing

Your marketing team should always be in action. Basically, they should work in harmony with your sales team. So, as your sales team is moving individual leads through the buying process, your marketing team should be offering support along the way.

Their job is to create and distribute content that addresses an individual customer’s needs, hesitations, and questions. For example, people who're in the exploratory or browsing phase should not receive identical content. After all, marketing is not a one-size-fits-all approach, different groups of people resonate with different messages.

Keep in mind, your marketing content may be the final push that converts a lead into a customer.

3. Develop a Content Strategy

Content marketing can help your B2B in so many ways. Of course, it often generates leads and drives higher rates of traffic and engagement, but it can also:

• Build trust and establish authority in the industry

• Give you a chance to educate your target audience and address their pain points

• Improve search engine optimization (SEO)

• Establish brand identity

With content marketing there is not a one-size-fits-all approach, instead, you can use it as an opportunity to be creative and post a variety of content. You’ll just want to make sure that regardless of the form or outlet, you should address FAQ’s and aim to create a need for your product/service.

Here’s some examples of types of content you may want to try:

• Blogs: Articles you post on your website to educate your audience and improve your SEO.

• Short videos: Content that can be uploaded on your website or social media.

• Audiobooks/eBooks: Become an industry leader by publishing your own book. Offering it online will improve your SEO and expand your reach. To launch an audiobook, consider hiring an audiobook production company to take care of everything for you.

• Podcasts: Podcasts are one of the most efficient ways to create high-impact content consistently. One recorded conversation can turn into a blog post, video clips, a newsletter email, social content, and more, all while building trust with your audience. Partnering with a B2B podcast agency means you get a done-for-you system that turns expert conversations into a steady stream of marketing assets, without adding to your team’s workload.

4. Account-Based Marketing

Account based marketing (ABM) is a strategy where marketing and sales teams work together to target high-value accounts with personalized campaigns. Rather than placing a focus on increasing the overall sales volume, the goal with ABM is to concentrate on engaging specific groups of clients that have high purchasing power.

By tailoring marketing campaigns to certain audience members, you will address how you can solve their unique needs and challenges. This will strengthen client relationships and build trust, leading you to increased rates of conversion and ROI.

When you’re creating an ABM campaign, ask yourself these questions:

• Have we spoken with the client before? If yes, why did we not close on any deals?

• Are there trends with their online activity? What kinds of ads or posts do they engage with most?

Your answers will identify how you should introduce or reintroduce yourself, the client’s pain points, and their current needs. From that point, you’ll have enough information to create a personal sales pitch that targets their unique situation.

There are many ways that you can enact this strategy. An excellent example (that we’ll delve into in the next section) is email lists.

5. Marketing Through Newsletters and Emails

Newsletters and emails are an excellent way to communicate with your audience. You can automate opt-in emails (where you send a weekly/monthly newsletter) and send follow-up emails (to convert browsers into customers).

Here’s some things you’ll want to cover in your memos:

• Campaigns or product launches

• New content (e.g. podcasts, blogs, videos, social media)

• Product knowledge and FAQ’s

• Upcoming promotions

Shifts in the company (e.g. new team members, supporting causes)To create deeper and more trusting connections with your target audience, you can also send personalized messages to prospective customers. Use this as an opportunity to educate them on your product and its value.

6. Event Marketing

To create loyal customers you need a combination of things, though most importantly, friendly sales people who foster positive experiences. And unfortunately, it can be tricky to connect with people through a screen. So, to take your audience connections a step further, you’ll want to meet people face-to-face.

Attending industry-related events and networking will not go unnoticed. In fact, it will create more buzz around your brand. Basically, once people can put a face to the name, they’re more likely to remember you.

So, look out for upcoming conferences, sales conventions, trade shows, or even remote events (like webinars). You can also consider hosting your own event where your target audience can learn more about you. When you’re speaking at these events, make sure you clearly emphasize how your product can solve your client’s problems.

7. Leverage Social Media

Don’t overlook the power of social media and its ability to generate leads. If you’ve already developed a social media marketing strategy, you may want to revise it to improve your demand generation tactics.

Start by reviewing your engagement data. Look through your popular posts and identify the underlying themes. For example, are there specific topics that generate interest? Or whether the type of content impacts engagement.

Once you’ve distinguished what’s working best, you’ll want to respond with appropriate content. Also, when you notice people engaging with your content, you should reply with personalized content (e.g. product education, reassurance).

As a general rule, make sure each post will create interest towards your product/service.

8. Paid Advertising

Paying for ad space can be costly, though it’s an effective way of reaching your target audience. Be smart with it, learn how your ideal customers spend their time online and what kinds of platforms and content they frequently engage with.

By investing in pay-per-click (PPC) ads, you will appear at the top of Google when someone searches for your chosen keywords. This will help you boost your brand visibility and generate leads.

Another way to achieve this is by promoting your content on your target audience’s social media feeds. Popular platforms you can use are Google Ads and Facebook Ads. These sites offer you comprehensive analytics so that you know exactly what works and what doesn’t.

9. CRM and Marketing Automation

Customer relationship management (CRM) refers to how a company collects and organizes information about its customers, ranging from leads to previous customers.

By tracking customer interactions, your sales team can optimize their sales pitches and follow-up meetings based on this data. For example, if a prospective client frequently views one of your products, you can assume that they’re showing interest in it. Although, it's your job to figure out what their pain points are and how you can educate them into making the purchase.

Marketing automation involves sending targeted messages to your prospective clients. The message will be tailored towards their previous engagement with your brand. In other words, knowing what stage of the sales funnel they are in and how you can guide them into making their final purchase.

For example, you can offer additional information to viewers who are still in the exploratory phase of the funnel, or send a reminder email to those who have yet to make their purchase.

10. Refine Your Lead Scoring

There are many ways to find leads, website interactions and analytics, social media activity, or email engagement.

Once you find out where your leads primarily come from (basically how your customers found you and why they chose you), you’ll have a better understanding of how you can better qualify future leads. You can talk to your sales team or directly to your existing customer base.

You should reflect on things like your marketing, campaigns, website quality, sales techniques, customer service, and your brand identity as a whole.

Tips for Better Demand Generation Campaigns

• Create a target market profile: identify what makes your customer base unique. Determine underlying trends in demographics, engagement, and online activity.

• Track everything: measure and reflect on your results. Any time you launch a new practice, campaign, product, or piece of content, make note of what the responses were.

• Optimize your website quality: your website is the first place that customers will turn to after consuming your content. Ensure that it's functional and aligns with your brand identity.

As a final note, when you adopt a new demand generation strategy, make sure your whole team is on board. Communication is key, especially when big changes are being made! So, you’ll want to schedule regular check-ins with your sales and marketing teams.

Written by Emily Nyikos

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Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.

Best AI Tools for Podcasters in 2025

If you’re a seasoned podcaster, business leader, or just starting out, you’re in the right place! Keep reading to find out how you can use AI-powered tools to streamline your podcasting process.

But while AI can help speed up workflows, the most successful podcasts still rely on a human touch. Strategy, storytelling, guest curation, and audience growth all require creativity and real world experience. That’s where a dedicated podcast agency comes in.

From content planning and editing to publishing, guest outreach, SEO writing, and audience development, a trusted team can handle it all, so you can focus on showing up and having great conversations. The result? A podcast that not only sounds great but also helps drive demand, build relationships, and create long term business growth.

Our Go-To AI Tools for Podcasters

If you’re tight on time and are in need of quick suggestions, then check out these tools:

• Generating scripts or outlines: ChatGPT

• Editing and production: Alitu

• Enhancing audio quality: Adobe Audition’s Audio Enhancer

• Translation tools: Eleven Labs

• Cover art and logos: Midjourney

• Podcast music: Suno

• Marketing: Beehiiv

• Transcription: Riverside

AI Tools for Content and Planning

To set yourself apart from other podcasts and keep your audience engaged, you need to be creative with your content. However, we all know how challenging it can be to come up with fresh and unique ideas—especially on a weekly basis.

To help overcome these roadblocks, you can use AI resources that make brainstorming and organizing content much easier. Get inspired with conversation starters, marketing content/campaigns, or entire scripts. Here are some tools that you should consider:

ChatGPT

ChatGPT can assist with idea generation by suggesting relevant topics, keywords, or unique viewpoints. If you need support with structuring your content, it can help with creating outlines, headlines, and subheadings.

If you’re not sure where to start or what questions to ask, then check out this guide: 10 ChatGPT Prompts for Podcasting

Price: tiered—free or $20/month

Key features: idea generation, structuring content, quick drafts, summarizing complex information, identifying relevant keywords that will optimize your SEO.

Alitu Showplanner

Alitu Showplanner is an outstanding resource for podcast planning. It offers inspiration and feedback for anything—whether you need a critique of individual content or the entire premise of your show. In fact, it can help you transform a vague idea into something functional and feasible.

Plus, the personalized launch kit feature will suggest relevant and catchy names for your show, a trailer script, episode ideas, and valuable insights for your target audience.

Price: free (no login or sign-up required)

Key features: podcast plan generator, fleshing out ideas, personalized launch kit

AI Podcast Editing and Production Tools

Let’s face it, editing is time consuming. Fortunately, this daunting task can be streamlined with AI tools. Depending on the software, you can improve your audio quality, generate transcripts, or create cover art.

Alitu

In addition to being an excellent resource for content planning, Alitu also has separate services that enable recording, production, and publishing. This all-in-one platform has some AI editing tools that are worth checking out. Here’s a few of them:

• AI-powered transcripts

• Text-based editing

• Audio cleanup (removing background noises)

• Automatic removal of filler words and long silences

Price: $38/month

Key Features: recording, editing, transcription, cover art, hosting and publishing

Descript

Descript is another all-in-one platform that eases the podcasting process for you. It can help you with recording, transcribing, editing, and publishing. After gaining access to the immediate transcription, you can perform text-based editing. Which basically means when you delete sentences from the document, it will delete the corresponding audio/video.

Price: tiered—free, $19/month, or $35/month

Key features: high-quality recording, transcription, text-based editing, enhanced sound quality, AI green screen

Improving Audio Quality With AI

Audio quality makes all the difference for your listeners. Regardless of your recording equipment, there is always room for improvement, and with AI tools, you can ensure that your final product is crisp and clear.Here’s a few things to look out for:

• Noise reduction and sound enhancement

• Voice modulation and synthesis

Auphonic

Auphonic is an excellent platform for improving your sound quality post-production. It offers several AI-powered tools, including noise and reverb reduction, filtering and AutoEQ, intelligent level balancing, and automatic cutting of filler words and silence.

Price: tiered—free 2 hours each month, or plans ranging from $13-$119/month

Key features: noise and reverb reduction, intelligent leveler, filtering and AutoEQ, cut filler words and silence, speech-to-text and automatic show notes.

Adobe Audition’s Audio Enhancer

Adobe Audition’s Audio Enhancer gives users the ability to edit, mix, record, and restore audio.

The Essential Sound Panel (ESP) gives you step-by-step tutorials that will let you achieve professional-quality audio.

Here are a few ways that Adobe will help take your podcast to the next level:

• Enhancing audio clarity: adjusting the dynamic range, frequency response, and processing voices

• Repairing dialogue: removing problematic sounds (like rumbles or hums)

• Unifying loudness: automatically syncs the volume levels of different tracks or speakers

• Auto-ducking: lowers the volume of background music when a speaker is talking

Price: $29.99/month or $78.99/month

Key features: enhancing sound quality (repairing dialogue, unifying loudness, auto-ducking), step-by-step tutorials If you want to discover and compare more editing softwares, then check out this full list of free audio editor options for podcasters.

AI for Translations

By translating your conversations into other languages, you’ll expand your reach and appeal to diverse audiences. AI tools make this possible, allowing you to choose between several cover voices that can help get your message across.

Eleven Labs

The founders created Eleven Labs with this goal in mind: to create better and more natural sounding voices for dubbing. They currently offer translation for 29 languages.

On top of translating, if, for whatever reason, you cannot speak and still wish to create your own podcast, Eleven Labs has a Speech Synthesis feature where you can choose between a variety of accents, plus your age and gender. All you have to do is input your text.

Cost: tiered plans—free, $5/month, $22/month, or $99/month

Key features: dubbing, text to speech, voice changer

HeyGen

HeyGen is perfect for creators that want to increase their output of videos, but don’t have the time or capacity to record them. With the AI avatar feature, all you need is a script, then these realistic avatars will present the information for you.

Plus, with AI voice cloning you can upload a clip of your voice and have the avatar sound just like you. From here, you can also translate your audio into 70 different languages (and 175 dialects).

Price: tiered—free, $24/month, $69/month

Key Features: AI avatars, AI voice cloning, text-to-speech, video translation

AI Tools for Podcast Cover Art and Logos

You’ll want to be sure that your podcast cover art is eye-catching. The main goal: attract attention and generate awareness.

To get started, you can use a design program like Cavna, or an image editing software like Pixlr E or Gimp. Or you can opt for an AI-powered tool:

Midjourney

If you’re looking for something that requires even less work, then try using Midjourney. This program generates images based on text descriptions. So, when you’re trying to envision cover art and get some inspiration, you can easily figure out what works versus what doesn’t.

Price: tiered—free, $10/month, $30/month, $60/month, or $120/month

Key features: Text-to-image generation, customizable images

AI Tools for Podcast Music

Music can help make your podcast more distinguishable and engaging for your audience. For example, you can introduce and/or close out your podcast with a theme song.

Here are a few resources where you can find unique and suitable sound bites for your show:

Suno: AI-Generated Songs

With Suno you can have a new song playing for you in a matter of seconds. It’s entirely customizable, you can enter a very specific or broad prompt that will set the theme, genre, instruments, and lyrics of the song. Plus, you can choose between 50 different languages.

Price: tiered—free, $8/month, $24/month

Key Features: creates songs with prompts, images, or videos; record or edit your own songs

Melobytes

Melobytes is an AI music platform that gives you the chance to unleash your creativity and experiment with new content. It offers over 100 apps for music production, text-to-song, imagesor videos into a song, and voice transformation. The options for creating or editing music are practically endless!

Price: tiered—free or $14/month

Key features: AI music; text, image, or video to song; voice transformation

AI Podcast Distribution and Marketing

As we all know, marketing helps expand your reach. With this in mind, many podcasters spend lot of time creating content that will entice new listeners and increase engagement.

Fortunately for you, there are many AI tools that will write show notes, summaries, social posts, and create other marketing materials. Some of these resources will even schedule and plan posting times to maximize the amount of views.

Also, you should definitely take advantage of transcription features, which we’ll cover in the next section. It can double as a marketing tool and a way to accommodate viewers.

Beehiiv

Whether you’re a podcaster or social media influencer, Beehiiv offers features that will streamline the process of online marketing.

You can start your very own email newsletter to promote upcoming episodes, share behind-the-scenes, and build stronger relationships with your audience base. The AI writing and text tools make this process run a whole lot smoother!

There are also diverse monetization opportunities, including premium subscriptions, sponsorships and advertising, and affiliate marketing.

Price: tiered—free, $43/month, $96/month

Key features: website hosting, email managing, monetization capabilities, engagement data

Podpage

Podpage is a great tool for generating podcast websites; it’s easy to use and a huge time saver. In fact, you can have a professional website in a matter of minutes.Plus, the content and formatting will optimize your SEO and make it easy to maintain your online presence.

Price: tiered—$12-39/month

Key features: podcast website builder, easy customization, automatic episode management, seamless integration with other podcast platforms

Transcription with AI

Transcription is an excellent way to enhance your podcast SEO. After all, Google is better at interpreting text rather than audio, making transcripts a valuable tool for improving your podcast’s visibility with relevant keywords.

In addition to making search engines better understand your content, transcripts will also make your content more accessible to hard-of-hearding audiences.

Obviously, transcribing every word of an hour-long conversation will take up way too much of your time. So, check out the following AI services:

Riverside

Riverside is a well-known and reputable remote podcasting platform. The AI-powered transcription tool offers accurate speech-to-text, minimizing the need for proofreading. Here are a few features:

• Automatically differentiates between multiple speakers in your recordings

• Text-based editing

• Supports transcription in over 100 languages

• Generates show notes, including summaries, keywords, quotes, takeaways, and chapters

• Audio enhancement

• Cuts filler words and silence

Riverside also has an AI-powered tool that will create “Magic Clips” (bite-sized clips derived from longer recordings). Then, you can post these videos on your social media or website.

Price: tiered—free, $15/month, $24/month

Key features: transcription, remote recording, editing and publishing, short-form content, Magic Clips

Otter.ai

Otter.ai acts as a real-time AI meeting assistant that will record audio, write notes, capture slides, and generate summaries. It also offers automatic transcription, speaker identification, summarization, and live captions.

Price: tiered—free, $16.99/month, $30/month,

Key features: AI meeting assistant, real-time transcription

Tips for Working with AI Podcasting Tools

You should definitely take advantage of AI tools for podcasting; it will save you loads of time. Although, you need to be careful when you incorporate AI-powered tools into your show. After all, it lacks human touch and can make some mistakes.

For example, make sure you always proofread your transcripts, newsletters, or any written work. On top of that, you should probably review your visual/audio footage after using AI editing tools. Get yourself in the habit of listening to the conversation and making sure everything flows nicely and sounds natural.

Now you should have a pretty good idea of which AI tools are most suitable for your podcasting needs. When you test out these resources, make sure you play around with all its features and determine its value and how much time it saves you.

As a general rule of thumb, these tools should help you get ahead, especially in terms of enhancing your show’s quality, posting schedule, and keeping your audience engaged.

Written by: Emily Nyikos

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Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.