50 B2B Podcasting Statistics for 2026

Whether you're considering launching a branded podcast or looking to improve the performance of an existing one, understanding the latest B2B podcast statistics can help you make smarter marketing decisions.

Podcasts have become one of the most effective ways for B2B companies to build thought leadership, strengthen relationships with prospects, generate qualified leads, and create content that supports SEO, social media, email marketing, and AI search platforms like ChatGPT, Gemini, Claude, and Perplexity. But with millions of podcasts competing for attention, success requires more than simply publishing episodes.

The statistics below provide valuable insights into audience growth, listening habits, engagement, content formats, lead generation, and podcast marketing trends. Understanding this data can help you build a podcast strategy that reaches the right audience and delivers measurable business results.

While many organizations choose to manage podcast production in-house, others partner with a B2B Podcast Agency to streamline the entire process, from strategy and guest management to production, distribution, and content repurposing. A single podcast episode can be transformed into blog articles, LinkedIn posts, email newsletters, short-form videos, and other marketing assets that continue generating value long after the conversation ends.

Below are 50 B2B podcast statistics every marketing leader should know in 2026.

Key B2B Podcast Statistics at a Glance

• 619 million people are expected to listen to podcasts worldwide in 2026.

• 91% of marketers plan to maintain or increase their investment in podcasting and audio content.

• 53% of weekly podcast listeners are decision-makers in their workplace.

• Two-thirds of listeners prefer podcasts that include video.

• 65% of weekly listeners regularly discover and listen to older podcast episodes.

• One podcast episode can be repurposed into blog posts, LinkedIn content, email newsletters, short-form videos, and dozens of other marketing assets that support SEO and AI search.

The Rise of Podcasts: Popularity Breakdown

With an ever increasing listenership, the demand for podcasts that pertain to specific topics and industries has never been higher.

1. Over 4.4 million podcasts were active in November 2025 worldwide, and that number has continued to grow into 2026 (Podcast Host)

2. It is anticipated that this year the podcast audience worldwide will be around 619.2 million listeners, with popularity on the rise in other continents (Backlinko)

3. In 2025 the year-over-year growth rate for podcasts was deemed 6.8%, with 584.1 million listeners that year (Fame)

4. The average podcast listener spends 7 hours every week listening to content (Podcast Statistics)

5. In 2027, it is expected that 651.7 million people will listen to podcasts, which would mark 28.57% growth from 2023 (Podcast Statistics)

More listeners means more opportunities for your business to tap into a specific niche and find potential clients, using the quality of your podcast to build authority and establish the right kind of connection. With the increase in popularity, the potential for brand advertisement, and reaching key listeners, like decision makers, grows as well.

Expert Insight: While overall podcast listenership continues to grow, most B2B companies don't need millions of listeners to see meaningful business results. The most successful branded podcasts focus on consistently reaching a specific audience of buyers, decision-makers, and industry leaders. For B2B marketing, relevance almost always outweighs reach.

Growing Investment in B2B Podcasts

Since podcasts have become such a powerful marketing tool because of a growing audience, ad spend and investments in this distribution strategy are increasing.

1. Within the top 500 podcasts, over $300 000 million is being invested in advertising per month by leading organisations (DigitalSilk)

2. Podcast Ad Spend is anticipated to be more than $5.5 billion globally in 2026 (Marketing Profs)

3. There will be around a $4 billion increase in the B2B podcast advertising market (Fame)

4. The results of investing in their brand’s podcast are deemed satisfactory by 90% of companies doing so (Podglomerate)

5. 91% of marketers want to continue or increase their investment in podcasting or audio content (Hubspot)

Podcasts have become an integral part of most marketing strategies because they are effective, manageable and scalable for your brand. Investing in podcasting has become essential to

keeping your business competitive and sustainable, because you have the ability to connect and resonate with your target audience, and generate promising leads.

Expert Insight: As more companies invest in podcasting, the competitive advantage is shifting from simply launching a show to building a content engine around it. The organizations seeing the strongest return are using every episode to create blogs, LinkedIn content, newsletters, short-form videos, and SEO assets that continue generating value long after recording.

Listening Habits and Audience Profile of B2B Podcast Listeners

Knowing your audience is a crucial component of creating a high-performing podcast, because it allows you to adjust your content marketing strategy and optimize your content to better appeal to an audience of working professionals.

1. There is a household income of $75 000 or higher for 56% of monthly podcast listeners in the US (Edison Statistics)

2. 53% of people listening to podcasts every week claim that they are decision makers in their workplace (Lower Street)

3. Of people between the ages of 12 and 34, 66% engage with podcast content monthly (Edison Research)

4. Of people aged 35 to 54, 61% engage with podcast content monthly (Edison Research)

5. 71% of podcast listeners say that they normally listen to the majority, or all, of a podcast episode (Riverside)

6. Podcast episode retention rate often drops significantly in the final minutes, with one case study displaying a 56% retention drop near the end of the episode (Content Allies).

The B2B podcast audience is seeking convenience and ease when it comes to the content that they consume, since they are often accustomed to multitasking, and seeking content that is accessible during commutes or work breaks.

With the attention retention rate of podcasts being much higher than other content forms, with 7/10 listeners engaging with the full episode, and much of this audience holding senior roles, podcasting is a type of marketing content that can translate to leads if you are tailoring your content correctly.

Expert Insight: These statistics reinforce why guest selection and content quality matter so much in B2B podcasting. When your audience includes business leaders and decision-makers who regularly listen to full episodes, every conversation becomes an opportunity to build credibility and trust before a sales conversation ever begins.

Reaching Your Target Audience

Providing your audience with content that displays your authority and experience in your industry is essential to steering business leaders to your podcast, keeping them engaged and ensuring your content does not get lost in the masses.

1. 54 minutes per day is the average time spent by business leaders on audio content influencing strategic decisions (Fame)

2. Senior executives are 2x more likely to listen to podcasts for over 5 hours a week, and 83% listen on average at least once a week (Signal Hill Insights)

3. Content Allies’ survey showed that out of 9 112 podcasters, all of them depended on organic audience growth, with 0 using paid promotion (Content Allies)

4. Learning new things is the explicit reason that 74% of podcast listeners engage with content (Gravital)

5. Thought leadership is the specific reason that 76% of businesses create podcasts, with the podcast guest being deemed the thought leader in 65% of these podcasts (Sweet Fish)

Decision makers and senior executives are a large part of the audience for business podcasts, so highlighting your expertise and creating thought leadership content helps you not only to display demonstrating the capabilities of your business, but to build authentic, organic relationships with your audience, allowing you to showcase your product or service in a less explicit way.

Expert Insight: One of the biggest misconceptions about B2B podcasting is that success comes from promoting your product. In reality, the strongest business podcasts focus on sharing expertise, solving industry problems, and featuring knowledgeable guests. That approach naturally builds authority and attracts the right audience over time.

Brand Awareness, Engagement and Authority

Building authority and gaining the trust of your audience through aspects like useful content and formatting contribute to how engaged your audience feels with your podcast and your brand.

Podcasts are viewed as being more effective for building authority than other content types and strategies by 46% of brands (Quill Podcasting)

1. 61% of listeners feel more supportive towards a brand as a result of hearing a podcast episode (Podnews)

2. Host-read ads are lucrative, with 46% of listeners having an increased likelihood to think about purchasing a product after hearing it advertised through a podcast (Edison Research)

3. Branded podcast episodes hold the attention of 75% of podcast listeners for their entire duration (Signal Hill Insights)

1. Within top-ranking podcasts, 38% included a “deep reporting” format, 23% included interview format and 16% included a commentary format (Pew Research Center)

2. 89% higher brand awareness was achieved by companies with branded podcasts, with 57% translating to higher brand consideration (Content Allies)

3. While the average B2B podcast achieves 60-70% completion rates, branded podcasts achieve around 90% (Casted)

4. Podcasts that feature narrative storytelling are projected for growth at a CAGR of 30% up to 2030 (Mordor Intelligence)

If you are looking to keep growing your brand and your business, developing trust with your target audience and potential customers is critical. Developing an awareness of your brand by making your content structure engaging and by putting a spotlight on your expertise you can make sure people are not only remembering you, but viewing you as a reliable authority within your industry.

Expert Insight: Unlike many marketing channels that compete for only a few seconds of attention, podcasts create an opportunity for deeper engagement. That extended listening time helps brands build familiarity, credibility, and trust in a way that shorter content formats often cannot.

Boosting Leads and Conversion through Podcasting

Podcasting can have a strong positive impact on your brand’s marketing strategy, allowing your business to connect on a personal level through a human-centered content type, and convert your guests and audience into clients, increasing pipeline and prompting revenue.

1. 48% of strategically selected guests from specifically targeted accounts, on one company’s podcast, were converted into opportunities for pipeline (Fame)

2. For B2B podcasts, the conversion rate of guest to client is 10% (Jake Jorgovan)

3. Podcast listeners were deemed as being responsible for 47% of enterprise deals for one SaaS company (Fame)

4. 25x more conversions result from podcasts over blogs (Podcast Hawk)

5. $2.3 million of new pipeline in 9 months was determined by one cybersecurity company to have stemmed from connections with podcast guests (Fame)

Lead generation can be massively contributed to through the connections your business can form with your audience and guests, with this type of content being credited as a catalyst for many acquisitions of high value accounts. Through your podcast you can reach quality leads, and monitor data about conversion rates, giving you the opportunity to alter your content or targeting methods to further client acquisition.

Expert Insight: While podcasts can generate qualified leads, the highest-performing B2B shows rarely treat every listener as a prospect. Instead, they focus on building relationships with ideal customers, strategic partners, and industry experts through meaningful conversations. Over time, those relationships can lead to referrals, partnerships, speaking opportunities, and new business conversations that would have been difficult to create through traditional outbound marketing.

Why Platform Matters:

Deciding where and how to distribute your content can make all the difference in reaching your audience and growing your podcast’s, and consequently, your brand’s visibility.

1. 33% of podcast listeners in the US listen on Youtube, 26% listen on Spotify and 14% listen on Apple Podcasts (Beamly)

2. Podcasts with options for video are preferred by two thirds of American listeners (Spotify)

3. Smartphones are where 73% of podcast listeners consume content (Buzzsprout)

4. Watching podcasts is the preferred method of consumption by 46% of listeners (Morning Consult)

5. While Spotify has 120 million users per month, Youtube has over 1 billion podcast listeners per month (Podnews)

6. Video is taken alongside audio for each podcast episode by 85% of podcast producers and short snippets and repurposed from podcast episodes are posted by 65% of showrunners (Cohost)

7. Out of the Top 150 Podcasts, 61% post videos for every episode (Content Allies)

Taking into account the popularity of Youtube as a podcasting platform, it is best for B2B businesses to distribute using all three platforms for the maximum amount of visibility, but to ensure that you are tailoring to Youtube by creating visual content. Your business will then also have additional marketing assets since you can repurpose the content as social media posts and Linkedin video snippets.

For many B2B companies, YouTube has become more than a distribution platform. It's also one of the largest search engines in the world, making it an important channel for podcast discovery and long term content visibility.

Audiences are shifting towards a preference for visual content, so ascribing to this growing trend is the best way to boost GEO (generative engine optimization) efforts, and to keep your content relevant.

Expert Insight: Publishing a podcast is no longer just about audio distribution. Video, transcripts, clips, blogs, and social content all help extend the reach of every episode. For most B2B companies, the long-term value comes from treating each recording as a content asset that can support marketing across multiple channels.

SEO and Content Marketing

Podcasts can be such a valuable part of your marketing strategy because of how they can contribute to SEO. With the increase in listenership on Youtube, and as a result, more searching and retrieval of backlogged content, podcasts are a major asset for optimisation and visibility.

1. Youtube was where 32% of weekly podcast listeners started a new podcast in the past 6 months (Cumulus Media & Signal Hill Insights)

2. One website’s organic search revenue was increased by 36.08% as a result of using podcasting within their content strategy (Podcast Hawk)

3. Google searches for “best podcast” track at 71 thousand per month, and searches for ‘“SEO podcast” tracks at 2.1 thousand per month (Wix)

4. Brand recall is increased by 12% for podcast listeners, as opposed to people who engage with other types of marketing content (Gravital)

5. 65% of weekly podcast listeners listen to old episodes that came out before they started listening, or that they have missed (Cumulus Media & Signal Hill Insights)

6. SEO efforts can be increased by converting podcast episodes into additional content; around 47 pieces of content can be repurposed from one podcast episode (Fame)

7. One website’s organic search visibility was increased by 53% in a month as a result of one podcast episode (Kimberley Herrington)

Podcasting can be a driving force behind SEO and content marketing, making them also a major influence on your financial success, because of their contribution to brand visibility and awareness. Now that so many people are actively seeking out niche business podcasts, your SERP performance will benefit from optimised content.

Expert Insight: One of the biggest advantages of podcasting is that every episode can become a long-term SEO and AI search asset. Publishing transcripts, blogs, show notes, and video alongside each episode gives search engines and AI platforms like ChatGPT, Gemini, Claude, and Perplexity far more context to understand your expertise. It can also improve your chances of appearing in AI-powered search experiences such as Google AI Overviews when potential buyers research topics in your industry.

Looking Toward the Future: B2B Marketing Strategies and Trends

Creating visual content to tailor to YouTube is not the only trend in podcasting that can have a major impact on content performance, and it is important to adapt your strategy and adjust in order to maintain growth.

1. AI is used to improve podcast performance, in areas like recording, content planning, audience acquisition and actionable insights, by 40% of podcast creators (Jake Jorgovan)

2. Web traffic to podcast episodes can be increased by 30% in 6 months by adding AI generated transcription to boost SEO (Transcribe Tube)

Artificial intelligence is the latest tool being generally used by podcast producers, and this is because you can benefit not only from the automation, but enhance the understanding of your content by LLM’s leading to more visibility for your brand later, because your content is more readily surfaced.

Expert Insight: Artificial intelligence is making podcast production faster, but it isn't replacing the importance of expertise and authentic conversations. The brands that will benefit most from AI are those using it to improve planning, production, and content repurposing while continuing to publish genuinely valuable insights for their audience.

Conclusion

A successful B2B podcast is about more than recording great conversations. It requires the right strategy, the right guests, and a plan to turn every episode into content that continues creating value long after it's published.

These 50 statistics highlight why more B2B companies are investing in podcasting and how the most successful shows build authority, reach decision-makers, and support long-term marketing goals.

Whether you're launching your first podcast or looking to improve an existing one, use these insights to build a stronger strategy and get more value from every episode.

Written by Eva Geimer

About Jony Studios

Jony Studios is a B2B podcast agency that helps marketing teams turn their podcast into a pipeline channel through strategic guest interviews and content repurposing. Trusted by Freakonomics Radio, Baker Tilly, Amazon, and Penguin Random House.

Frequently Asked Questions

• What is a B2B podcast?

  A B2B podcast is a podcast created by a business to educate, build thought leadership, and engage customers, prospects, and industry peers. Unlike consumer podcasts, B2B podcasts focus on sharing expertise, building relationships, and supporting long sales cycles.

• Are podcasts effective for B2B marketing?

  Yes. Podcasts help B2B companies build trust with their audience, reach decision-makers, strengthen customer relationships, and create content that can be repurposed into blogs, social media posts, email newsletters, and other marketing assets.

• How do B2B podcasts generate leads?

  The most successful B2B podcasts generate leads by building relationships rather than selling directly. Inviting ideal customers, partners, and industry experts as guests often creates opportunities for referrals, partnerships, and future business conversations.

• Should a B2B podcast include video?

  For most companies, yes. Publishing video alongside audio increases visibility on platforms like YouTube while creating additional content that can be repurposed into short-form videos, blog posts, and social media content.

• How often should a B2B podcast publish new episodes?

  Consistency is more important than frequency. Whether you publish weekly, bi-weekly, or monthly, maintaining a regular schedule helps build audience trust and keeps your content marketing efforts consistent.

• Can podcast episodes improve SEO and AI search visibility?

  Yes. Podcast transcripts, show notes, blogs, and video content give search engines and AI platforms more context to understand your expertise. A single podcast episode can continue generating organic traffic and visibility long after it is published.

• Should I hire a B2B podcast agency?

  If your team wants to launch a podcast without managing strategy, production, editing, distribution, and content repurposing internally, working with a B2B podcast agency can help you launch faster, avoid common mistakes, and build a podcast that supports your marketing and business goals.

15 Best Marketing Podcasts in 2026 (For B2B, Growth, and Strategy)

If you are in the marketing industry, staying up to date on the latest trends and developments in your field is essential because it helps you to adjust your strategy and continue to attract the right audience. 

Expanding your knowledge and keeping informed can feel like a daunting and time consuming task, so this is why marketing podcasts, where you can learn from industry professionals about everything from effective campaigns and advertising strategies to new relevant skills, are such a useful tool for marketers ranging from entrepreneurs to CMOs. 

This list is made up of podcasts that act as resources for growth, since you will learn all about foundational concepts that will broaden your understanding of crucial marketing topics.

Whether you're a CMO, VP of Marketing, Marketing Director, demand generation leader, or B2B business owner, these podcasts offer practical insights on content marketing, brand building, pipeline generation, AI, customer acquisition, and marketing strategy.

Here are the 15 best marketing podcasts for B2B, growth, and strategy in 2026:  

1. B2B Marketing Unlocked — Jony Mansilla

Episode Duration: 20-40 minutes 

Frequency: Bi-weekly

Best for: Business Leaders, VPs of Marketing, Marketing Directors, CMOs, and B2B marketers looking for practical strategies to drive pipeline and revenue growth.

Hosted by Jony Mansilla, B2B Marketing Unlocked features conversations with marketing leaders from growing B2B companies and enterprise organizations. Each episode explores what's actually working in areas like demand generation, content marketing, brand building, AI, and pipeline growth.

Guests share real campaigns, lessons learned, and practical strategies they use to drive results. Past guests have included marketing leaders from Demandbase, HCL Software, FloQast, and other leading B2B companies.

Whether you're a marketing leader, business owner, or part of a growing B2B team, you'll come away with ideas and insights you can apply to your own marketing efforts.

You can give this podcast a listen on Apple Podcasts, Youtube, Spotify or explore all episodes on the B2B Marketing Unlocked website.

2. Marketing Against the Grain — Kipp Bodnar & Kieran Flanagan (HubSpot)

Episode Duration: 15-30 minutes 

Frequency: Multiple times a week

Best for: Any marketer looking for undiscovered strategies and actionable insights focused on improving growth tactics

Hosted by Hubspot’s CMO, Kipp Bodnar, and SVP of Marketing, Kieran Flanagan, this podcast provides you with not only the latest innovations in marketing, but new and fresh marketing tactics rooted in the latest trends, so you can adapt your strategy using ideas that go beyond the conventional tactics of the competition, setting your marketing efforts apart in a crowded market. 

You can give this podcast a listen on Apple Podcasts and Spotify.

3. The CMO Podcast — Jim Stengel

Episode Duration: 45 minutes

Frequency: Every week 

Best for: Any marketer looking to gain a better comprehension of the role of marketing in tandem with the other aspects of a business, rather than as an independent field. 

This podcast is hosted by former Proctor and Gamble CMO Jim Stengel, who provides you with first hand information on what it means to be a successful CMO, and to excel in marketing through his interviews with marketers in businesses like UPS and Crocs.

By listening to his breakdown of the CMO role, including how to conduct decision making and handle business questions, you will learn not only what it means to hold this position, but how to best prepare yourself to take on the role and perform it effectively, with background knowledge on marketing as part of the larger system, which businesses value in C suite personnel. 

You can give this podcast a listen on Apple Podcasts and Spotify.

4. Marketing School — Neil Patel & Eric Siu

Episode Duration: 4-10 minutes 

Frequency: Every day 

Best for: Anyone looking to learn about the latest marketing trends, including SEO and AEO strategies, AI and audience preferences so you can adapt your marketing strategies

With an abundance of real world examples and insights based on their own experiences that you can actually apply to your marketing efforts, Neil Patel and the CEO of Single Grain Marketing Agency Eric Siu, explain in an easily accessible way topics including content creation and optimisation, marketing tools and branding strategies, allowing you to stay up to date on the latest trends that actually make a difference in your field.

You can give this podcast a listen on Apple Podcasts, Youtube and Spotify.

5. The Amy Porterfield Show — Amy Porterfield

Episode Duration: 15 minutes to an hour

Frequency: Twice a week 

Best for: Anyone wanting to create a strategy for online marketing that is based on tried and true advice for optimisation 

With a background in entrepreneur based marketing, Amy Porterfield provides you with real examples of what worked and what did not work when she was building her own online business to help guide your marketing efforts.

This is especially helpful if you are just starting out, because you can not only better understand the essential components of building an online marketing strategy, but also important concepts like email and content marketing, and digital landscape which are essential to master in order to optimize for the best results. 

You can give this podcast a listen on Apple Podcasts and Spotify.

6. Content, Briefly — Jimmy Daly

Episode Duration: around 30-40 minutes 

Frequency: Once or twice a week

Best for: Anyone looking to increase their knowledge of executive level marketing and learn from the real content strategies of successful brands, including B2B, about driving growth. 

Superpath founder Jimmy Daly has a deep understanding of content marketing, having amassed a massive content marketing community, which allows him to in each episode, alongside other top marketers and executives, break down content strategies and provide you with tips on how to construct a strategy that is actually effective in regards to scalability and growth techniques. By drawing on real examples you will learn about impactful actionable insights.  

You can give this podcast a listen on Apple Podcasts and Spotify.

7. Marketing Over Coffee — John J. Wall & Christopher S. Penn

Episode Duration: 20-30 minutes 

Frequency: Every week 

Best for: On-the-go marketers wanting to stay updated on new technology and media and how these can be integrated into marketing efforts to drive greater engagement

Touching on everything from AI to QR codes to actionable insights for content marketing strategies, hosts John J Wall and Christopher S Penn draw on their own specialised knowledge on virtual and digital marketing, as well as the expertise of their guests to help you broaden your grasp on the latest techniques and technological advancements, which means that you can consistently stay ahead of the competition by implementing new tools. 

You can give this podcast a listen on Apple Podcasts and Spotify.

8. Nudge — Phill Agnew

Episode Duration: Around 30 minutes

Frequency: Every week 

Best for: Getting into the minds of consumers using real psychological insights, so that you can create content and strategise in a way that is optimised for engagement

Phill Agnew hosts this podcast, which is ranked #1 for marketing podcasts in the UK, and he uses his expertise to relay to you the behavioural science that guides consumer trends and interest, making complex concepts accessible to you and allowing you harness the science behind cognitive bias and persuasion to address problem areas within your own marketing strategy, based on an understanding of how consumers make decisions. 

You can give this podcast a listen on Apple Podcasts and Spotify.

9. Social Pros Podcast — Jay Baer & Adam Brown

Episode Duration: 40 minutes 

Frequency: Every week

Best for: Anyone looking for cross-industry applicable insights from marketing professionals with an expertise in social media marketing

As successful social media marketers themselves, Jay Baer and Adam Brown guide their guests, including top marketers from businesses like MTV, Ford and IBM, into providing you with relevant discussions on media trends and ways that they specifically target a variety of demographics, allowing you to discover strategies to appeal to, and engage with, your audience through a tailored social media strategy based on real effective methods that have proved effective. 

You can give this podcast a listen on Apple Podcasts and Spotify.

10. The Marketing Book Podcast — Douglas Burdett

Episode Duration: Over an hour

Frequency: No longer posting, but over 500 episodes are available for listening

Best for: Busy marketers who cannot read all of the latest marketing literature, but want to stay up to date on key concepts so they can adjust their strategies to accommodate recent trends.

Douglas Burdett’s expertise lies in condensing the key concepts in marketing literature, and guiding the authors he interviews towards doing the same, as well as providing additional insights about core points, so that you can grasp the most important takeaways from marketing and sales books without the filler content, saving you time and keeping you informed. 

You can give this podcast a listen on Apple Podcasts and Spotify.

11. Duct Tape Marketing — John Jantsch

Episode Duration: Around 20 minutes

Frequency: Twice a week

Best for: Any marketer wanting to boost growth by building an effective marketing strategy

With an expertise in small business marketing, John Jantsch, and his guests consisting of everyone from entrepreneurs to industry thought leaders, provide you with tips and tricks on how to optimise everything from content and social media marketing to SEO and lead generation, so you are receiving actionable advice tailored towards helping you meet specific business goals because they cover a wide variety of topics, which drives growth.

You can give this podcast a listen on Apple Podcasts and Spotify.

12. The Digital Marketing Podcast — Daniel Rowles & Ciaran Rogers

Episode Duration: 20-30 minutes

Frequency: Typically every week 

Best for: Experienced marketing professionals who want an in-depth look into new tools and trends 

Using their expertise in marketing to relay why the latest marketing strategies and trends are important and how this information should influence your marketing efforts, Daniel Rowles and Ciaran Rogers explain topics according to both the facts and the expert opinions of themselves and their guests, providing you with tips and tricks about how to use trends and new developments to your advantage, whether that is in your content or your strategy, to generate a larger audience  

You can give this podcast a listen on Apple Podcasts and Spotify.

13. Perpetual Traffic — Ralph Burns, Kasim Aslam & Lauren Petrullo

Episode Duration: 15-60 minutes

Frequency: Twice a week

Best for: Anyone wanting to learn more about paid traffic on social media platforms including Facebook and Google AdWords

The CEO of Tier 11, Ralph Burns, Mongoose Media’s founder, Lauren Petrullo, and previous host in backlogged content, Kasim Aslam, provide you with social media and paid traffic strategies that actually allow you to utilise market trends to your advantage and generate leads through scalable campaigns informed by their own experiences and those of their guests of what actually works.

You can give this podcast a listen on Apple Podcasts, Spotify and iHeart.

14. My First Million — Sam Parr & Shaan Puri

Episode Duration: 20 minutes to 1 hour

Frequency: Every day 

Best for: Marketers wanting to hear more fresh business ideas that are based on market trends.

Hosts Sam Parr and Shaan Puri provide you with a deep dive into real businesses and insights into how and why they have maintained their success, allowing you to learn from business builders about how to cease opportunities within your specific market so you can keep your marketing tactics competitive within your industry. 

You can give this podcast a listen on Apple Podcasts and Spotify.

15. The Marketing Meetup Podcast — Joe Glover

Episode Duration: Around 1 hour

Frequency: infrequent posting, but over 300 backlogged episodes 

Best for: Anyone looking for actionable takeaways regarding a variety of relevant topics like trends and social media strategy

Founder of The Marketing Meetup community, Joe Glover, interviews top marketing officials from recognizable brands, and provides you with takeaways about leadership, strategy, authority, audience connection and creativity through real stories and case studies. This means you can learn from successful marketers how to best address problem areas in your strategy and real solutions based on genuine advice and effective tips and tricks. 

You can give this podcast a listen on Apple Podcasts and Spotify.

Conclusion 

If you want an in depth look at what is actually working in marketing and real advice from industry leaders so that you can further hone your skills, all in an easily accessible medium, marketing podcasts are for you, and with this list you have 15 top options that can help you to grow as an industry professional.

So, which of these podcasts do you most want to give a listen? Why does that one stick out to you? Let me know!

Written by Eva Geimer

-

Jony Studios is a B2B podcast agency that helps marketing teams turn their podcast into a pipeline channel. They have worked with organizations such as Freakonomics Radio, Baker Tilly, Amazon, and Penguin Random House.

Top 15 Custom AI Software Development Companies of 2026

When it comes to keeping your business competitive and sustainable long term, AI integration is rapidly becoming one of the biggest operational shifts businesses are making, incorporating AI into software and workflows in order to optimize processes, and going beyond simply implementing a standard AI model.

With a year over year growth rate of nearly double when it comes to how many businesses have integrated AI into regular processes, with 65% of businesses using it consistently, AI is no longer just an asset, it’s becoming a necessity for keeping up.

Selecting the Best Partners: Our Criteria

Each of these businesses has been evaluated based on factors ranging from technical abilities and expertise in crucial elements like scalability, to overall achievement. Here is our general methodology behind our ranking:

- Proficiency with generative AI - capable of implementing LLM applications that are secure and Retrieval Augmented generation

- Significant clients - if companies have experience successfully developing useful AI software for notable businesses, that is indicative of their level of expertise and solution quality

- End-to-end AI integration - experience in the combination of ML and Generative AI models with pre-existing enterprise systems like SaaS platforms, CRM and ERP

- Industry Specific expertise - notable in industries like finance or healthcare with specific guidelines

- Proven enterprise delivery - demonstrated history of long-term client relationships and successful implementation within complex, regulated, or mission-critical environments

Here are the top custom AI software development companies of 2026:

1. ISU Corp

With over 20 years of experience developing custom software for mid-market and enterprise organizations across North America, ISU Corp specializes in building and integrating AI-powered solutions into complex business operations.

Rather than creating isolated AI tools that sit outside existing workflows, ISU Corp focuses on practical AI integration inside the systems businesses already depend on. Their team works closely with organizations to modernize legacy software, automate internal processes, improve operational efficiency, and develop scalable custom platforms designed around business requirements.

ISU Corp has experience working across industries with complex operational and compliance requirements, including insurance, manufacturing, education, and enterprise services. Their work includes AI-powered forecasting systems, ERP integrations, workflow automation, and modernization support for business-critical applications. ISU Corp has also supported organizations including Bell, Manulife, GE, and the University of Waterloo.

Unlike many AI development firms that focus heavily on prototypes or standalone tools, ISU Corp emphasizes long-term maintainability, integration, and business impact, helping organizations implement AI in ways that are practical, secure, and scalable.

Primary Services: Custom AI software development, enterprise software modernization, workflow automation, AI integration, legacy system modernization

Ideal for: Mid-market and enterprise organizations looking to modernize operations, automate workflows, and integrate AI into existing business systems

Headquarters: Kitchener-Waterloo, ON

2. LeewayHertz

Created by entrepreneurs with a comprehensive knowledge on not only generative AI and machine learning solutions, but also IoT and blockchain, LeewayHertz specialises in consulting, developing custom enterprise models and platforms, and LLM integration, providing end-to-end services in creating unified solutions that use AI to boost efficiency through predictive models, specifically in the industrial and healthcare sectors.

Primary Services: ML and Generative AI solutions, digital transitions and twin technology, enterprise modernisation and AI that is conversational

Ideal for: industrial deployments on the larger scale

Headquarters: San Francisco, CA

3. C3 AI

Specialising in solutions for large scale AI applications and supply chain optimisation, C3 AI provides Platform as a Service (Paas) and develops AI software that can be easily implemented in industries like oil and gas, finance and manufacturing without extensive integration. They also have experience in bringing together disconnected data for peta-byte scale environments.

Primary Services: supply chain management, Energy and Manufacturing-centric industry apps, agentic AI

Ideal for: infrastructure projects for large enterprises

Headquarters: Redwood City, CA

4. Slalom

Having worked with notable clients like Microsoft, Google and Salesforce, Slalom specialises in creating custom AI software that maintains legacy systems, allowing businesses to upgrade their software stacks without eradicating previously established systems.

Their services are not inexpensive and their focus is primarily on large projects, so they are likely the right partner if you are specifically looking to preserve your current systems.

Primary Services: legacy integration, software updating, AI software strategy and development

Ideal for: Enterprise-level firms looking to preserve current software

Headquarters: Seattle, WA

5. 7T

Specialising in a variety of ML and AI enterprise level software solutions ranging from client facing to internal, 7T develops cross-platform systems that are created with your specific company in mind, considering everything from staff needs to client operations, building software that targets your business goals and that can be easily integrated with current systems.

Primary Services: mobile, desktop and tablet compatible industry application software development, app development

Ideal for: enterprise firms who want software solutions that can integrate with or replace current stacks

Headquarters: Dallas, TX

6. H2O.ai

Working with brands like Commonwealth Bank and AT&T, H2O.ai uses their agentic AI expertise to serve businesses in the finance and healthcare industries, providing general AI tools and solutions that target both client-facing and internal areas, specifically offering predictive tools that are developed to generally suit businesses within these industries.

Primary Services: automation, agentic AI, custom AI enterprise solutions

Ideal for: large firms looking for agentic or predictive AI rather than brand-specific workflow solutions

Headquarters: Mountain View, CA

7. Innowise

With experience on over 600 projects, Innowise specialises in ML development ranging from computer vision to NLP and predictive analytics, developing enterprise solutions for a variety of industries, with experience taking on large, comprehensive projects involving AI, with project costs varying from $20 000-$600 000 depending on complexity.

Some clients have found that usability can be an issue, but Innowise has still become a top B2B company because of their expertise.

Primary Services: AI-driven intelligent automation, data engineering, enterprise AI development and ML solutions

Ideal for: Large enterprise firms

Headquarters: Warsaw, Poland

8. Markovate

With a focus on building custom AI software that not only integrates and can be implemented easily, but that produces real results and helps businesses reach their goals, Markovate engineers full-service, industry-specific solutions and products and provides consulting as well.

They have experience in optimising operations for efficiency, creating applications that are easily accessible and considering actionable insights specific to your brands, and work with everything from NLP’s and conversation AI to predictive analytics and computer vision.

Primary Services: AI product development, generative AI solution development, AI applications

Ideal for: Retail and Healthcare startups and enterprises

Headquarters: San Diego, CA

9. InData Labs

InData Labs prioritises data when it comes to creating custom AI software, with a focus on incorporating data science and AI by basing software interfaces around actionable insights discovered through predictive modeling before development begins.

Primary Services: NLP, computer vision and R&D teams specifically dealing with AI

Ideal for: Processing raw data and data analysis

10. Itransition

With a focus on Robotic Process Automation (RPA) and data analysis, Itransition provides complete integration services and automates workflows for greater efficiency.

Primary Services: complete MLOps implementation, RPA enhanced by AI, AI strategy

Ideal for: businesses around the world prioritising workflow automation

11. Master of Code Global

Customer experience is what Master of Code Global specialises in with experience working with conversational AI and chatbots, and tailoring specific digital solutions to enhance customer support.

Primary Services: LLM refinement, chatbots, developing generative AI

Ideal for: optimizing your automation for customer support

12. Miquido

With an AI kickstarter framework, Miquido offers solutions that can be easily applied to your operations, and they specialize in developing for industry safety and compliance through the creation of AI guardrails.

Primary Services: app development for mobile devices, generative AI integration, AI guardrails

Ideal for: prototyping securely and efficiently with generative AI

13. SoluLab

Through the application of their comprehension of not only AI and machine learning, but of technology rapidly growing in popularity, including IoT and blockchain, SoluLab provides various options for development and deployment.

Primary Services: LLM optimization customized for your business and integration for cloud platforms like Azure and AWS

Ideal for: convergence of blockchain and AI that is decentralized

14. BairesDev

BairesDev focuses on developing custom AI software that works to streamline and bolster internal operations, boosting your businesses capacity and helping you to efficiently scale projects.

Primary Services: dedicated engineering teams, augmentation using AI

Ideal for: businesses focused on growth

15. Appinventiv

Through the use of their AI Readiness framework, Appinventiv allows businesses to update apps to incorporate AI, boosting consumer experience with their applications.

Primary Services: AI driven transitions, consumer applications

Ideal for: brands looking to integrate AI into apps

Which Partners are Best for Specific Areas of Focus?

If you are looking for AI integration that is compatible with the specific technology in your industry, choosing a partner that specialises in a specific area and has experience training models for solutions best suited to your needs becomes a priority. Here are which firms go beyond generalist services by having a specialized expertise:

1. LLM and Generative AI Software Development

With a focus on services like the implementation of Vector Databases, open-source model refinement on data, RAG pipelines, and engineering prompts, these firms develop and deploy complex LLM’s that do not rely on basic API requests:

- Master of Code Global

- Miquido

2. Integration of Sensor Data and Computer Vision

Specializing in services like Optical Character Recognition, Image recognition, detection of industrial defects and facial recognition, these firms have experience processing IoT and hardware device data streams to create effective visual systems:

- SoluLab

- InData Labs

3. Specific Industry Experience in Regulated Fields

With a focus on security measures and regulation adherence, these firms offer services like finance specific legacy modernisation, algorithms for fraud detection, data privacy for patients and predictive diagnostics, allowing AI to be used for sector focused compliance like GDPR and HIPAA:

- ISU Corp

- C3 AI

- LeewayHertz

Enterprise Integration: Primary Cloud AI Platforms

In order to achieve enterprise deployment of an AI project, it often needs to be integrated with a major cloud platform, because they offer the services, infrastructure, APIs and tools that promote successful utilization and optimize software performance.

Platform Providers, Integration and Offerings:

- Microsoft is essential for the Microsoft ecosystem, and provides both the integration of Copilot and Azure OpenAI

- Google works well for MLOps and Generative AI, and works as a space where models can be both created and deployed

- Amazon, or AWS AI, is crucial for Rekognition, Bedrock and MLOps pipelines, and makes up a large part of cloud market share

- Open AI is important for both flexible SaaS applications and frontier model access

- NVIDIA is enterprise AI’s operating system making it an essential platform

Complete AI Integration How-To and LLMOps Strategy

These different stages ranging from beginning to end of the process allow for your AI investment to display trackable results:

Stage 1: AI Readiness and Strategic Evaluation

Before any solutions or projects are conceptualised, your partner must consider all of the varying aspects of your business that will impact the solution you are looking to develop, including your goals, system infrastructure and data resources.

To determine potential areas, like processes or customer service, where automation and AI would provide a high ROI, use case identification, and then determine what data would be necessary for the development of the project.

Then, develop a solution using the technical model that best suits your needs. This could range from a specifically tailored ML model to pre-developed APIs.

Stage 2: MVP Development and Concept Validation

The next phase includes producing proof of concept, typically in the form of a low-risk deliverable, that determines if the model will be effective.

Start by altering a foundational model, either through RAG optimisation or adjustment, then use an MVP development company to create an app that tests the model.

Then to detect points for fine-tuning before scaling, integrate a user feedback loop.

Stage 3: Enterprise-Scale Implementation and Integration

Once this testing phase is complete, professionals can develop an infrastructure that supports wide-scale deployment of the model.

This includes integration into enterprise systems like applications using connectors and custom APIs, implementing middleware on a cloud environment that enables scaling, and ensuring regulation compliance through security protocol implementation like SSO and PII redaction.

Stage 4: LLM Operations, Tracking and Ongoing Optimisation

In order for the AI model to be fully operational it must be managed through a pipeline. This includes the development of CI/CD pipelines that execute managerial tasks automatically, tracking performance and responses over time and allowing the solution to evolve by further developing it through additions.

Frequently Asked Questions

How much do enterprise AI projects cost?

Typically costs are dependent on the specific project or solution that you want to be developed, with smaller solutions ranging from $25 000 - $50 000, and larger end-to-end enterprise integrations or complex solutions including pipelines and model training ranging from $150 000 to $500 000+.

How do I know which firm is right for my business goals?

Identifying which company will be best for you can be determined by considering the specific project you have in mind, and asking yourself two questions.

Firstly, if Custom Model Training using data is essential for what it is that you want to develop, because then you should look for data science focused firms, and secondly if you are using APIs to build an AI SaaS, which would mean you need a firm that can integrate with existing models.

Once you have these answers, you should look for companies that have worked on this type of implementation before.

What are some commonly offered services by custom AI software development companies?

Common services include AI integration with applications, legacy systems and CRMs; custom AI development including GenAI, ML and Computer Vision, consultation and strategising, automated system implementation and engineering data.

How are AI development and AI integration different?

AI development includes the utilisation of raw data to train and adjust models and algorithms, while AI integration means connecting the solution to existing software or models and building up the system so that it can actually be applied within your workflows or processes.

Conclusion

The right AI software development partner depends on your business goals, operational complexity, existing systems, and long-term growth strategy. The companies on this list represent a range of strengths, from enterprise AI integration and workflow automation to generative AI development and large-scale infrastructure modernization.

For B2B companies investing in AI transformation, educating the market and building trust around technical solutions is becoming just as important as the software itself. Many enterprise brands are now pairing AI initiatives with content engines like B2B podcasts to establish authority and reach decision-makers earlier in the buying journey.