How to Rank in AI Search: 11 Top Strategies

It’s no secret that AI has completely changed the game when it comes to what information you are being served, and because of this, ranking in AI search has become a crucial part of making sure your content is reaching your audience.

With the rise of AI, relying solely on common SEO strategies simply isn’t enough to reach your maximum marketing capacity. Ranking on Google will bring some engagement to your content, but with the implementation of AI Overviews on not only this search engine, but on countless more, you won't be getting the visibility that you would have in the past. The choices AI is making about what content to serve you is now taking over traditional search engines as well.

By choosing to adapt now through the use of these strategies, you can go beyond common techniques, like the use of keywords, and tailor your content so that it’s favoured by AI, ensuring that it stands out in a crowded climate of information.

If you are looking to learn the best ways to optimize your content so that AI will serve it to as many people as possible, you have come to the right place.

1. Learn How AI Search Algorithms Work

When it comes to ranking in AI search, Answer Engine Optimisation, or AEO, is going to be your main goal, and to do this you need to understand how search algorithms function.

There are two types of data that AI uses to generate answers:

1. Training data - information that has been fed to the AI search engine to train it

2. Internet data - information that is picked up from internet content

Typically, both of these data types will show up when AI is presenting you with a response. The majority of popular AI search engines are going to pull data from either Google or Bing.

Since AI search engines are tailored to meet the specific needs of the individual asking the question, it becomes incredibly customisable; so, to prompt AI to refer to your content it is important to remember that in-depth content is best. If you explain yourself well and include a breadth of reasoning behind each key point, you are more likely to respond to more specific questions that are being asked of AI, meaning it is more likely to pull from your internet data.

2. Format Content Effectively

The way that you structure your content can have a great effect on how you rank, and there are various strategies that you can use to optimize it simply through formatting. Many of these formatting tips are useful not only for AEO, but for SEO as well, and ranking well on general search engines, as I will discuss later, is an important part of being recognised by AI:

1. Use informative headings - this will allow for not only people, but AI to recognise exactly what it is that you will be discussing, improving your chances of being featured.

2. Use lists, bullet points and tables - formatting your content into easy-to-understand chunks like this means your content is already presented in a way that AI can use for ‘how-to’ or short answers.

3. Give succinct and straightforward answers - AI is going to be looking immediately for information that it can use, so presenting your content in a way that is not convoluted, and repeating the question in your response are good ways to make sure the actual information is what stands out.

3. Make your Content Easily Accessible

It is critical that your content is easily accessible not only for AI, but for humans too. Even if it might feel like you are trying to target AI search engines with your content more than you are people, you need to remember that reaching real people is the end goal, and AI is the tool through which you are going to do that.

AI is programmed to present you with the information best suited to your question, meaning that content that is both concise and easy to understand for humans is most likely to be served to you. Since AI is constantly taking in new information, you must update your content to reflect current climates so that it remains relevant for people today, and is therefore desirable to AI search engines.

Using a conversational tone or phrase can also help with AEO, because with the personalized nature of AI question and response, writing in the conversational way in which AI is likely to answer makes your content desirable to the search engine.

Instead of relying on the use of keywords, like you would for SEO, focus on your style of communication. Does it feel like your content would suit an interactive, personalised search environment?

4. Don’t Ignore SEO

While SEO may seem like it’s rapidly diminishing in importance, in reality, the similarity between AI Overviews and responses and high ranking content on traditional search engines, especially Google and Bing, is extremely prominent.

If you have already been a long-time prioritiser of SEO techniques, this has likely worked well in your favour when it comes to AEO; many AI search engines are trained using content that has ranked well on traditional search engines in the past, meaning it’s likely your content is already a part of the AI knowledge base.

Making your content easily crawlable can be an advantage of SEO. Ensuring that your content has wide-spread distribution, for example, through the use of a CDN; optimising your content for mobile devices and making your content a secure source, are some of the various SEO methods that can prove effective in targeting AI search engines.

5. Develop Yourself as a Trustworthy Source

The AI algorithm is looking to serve you what you want to see, so AI search engines commonly pull data from sources that have developed an authority with humans, so that the answers you are being provided are more likely to be credible and accurate.

Authority is a key feature measured by AI search engines when it crawls your content. The best way to establish authority is through developing a strong internet presence where you present yourself as an expert in your field and a trustworthy source. How AI search engines measure the EEAT principles in relation to your content will greatly impact how you rank.

To increase your authority it is important to:

1. Be backlinked by other sources

2. Have a strong social media presence

3. Disclose who is producing your content and why they are qualified

4. Regularly publish detailed content

By doing these things you can establish yourself as a dependable source not only for people, but for AI search engines when data is being collected.

6. Build a Presence on Third Party Sites

Being mentioned on third party sites is not only a method of developing authority, but it is also a critical component of AEO. When your content is being referenced by others, that is doing more than establishing you as a trustworthy source, it is also populating the increasingly crowded digital space with mentions of your content.

Being mentioned on as many different sites and platforms as possible means that AI search engine crawlers are going to be continuously exposed to your content, and are then more inclined to use and serve that data in responses.

If you’re selling a product or providing a service, appearing in a ‘best of’ list is a great way to get noticed. Regardless of what your content is about, making sure it is of the best possible quality is imperative to getting referenced by others.

7. Create Top Quality Content

I’m sure that by now it has become very clear: the quality of your content is crucial to ranking in AI search.

Though it may be tempting to have AI create the entirety of your content for you, this is not conducive to ranking well on AI search engines. Taking the time to produce quality content by researching, collecting a wide breadth of data, adding personal advice or anecdotes and formatting in a logical way, will give you the edge over recycled AI generated content.

Since AI search engines act as a collector and redistributor of data to fit specific inquiries, researching and editing are two critical steps that cannot be skipped. Once you have a proper foundation of content, you will be able to measure how it is performing, and adjust further content accordingly. Once your content reaches top quality standard, the likelihood that it will be used by AI increases.

Creating top quality content consistently is no easy feat, which is why it could be valuable for you to partner with a B2B podcast agency to ensure that you are producing the best possible content on a regular basis. Through the use of a podcast system that turns just one episode into a variety of content ranging from blog posts, videos snippets, social media posts and more, the agency handles the entire process of generating further marketing assets for you, meaning no extra strain on you or your business, and your content always remains first-rate.

8. Optimise for Featured Snippets

One of the biggest changes that has come with the growing presence of AI is AI Overviews, or Featured Snippets, showing up on the first page of general search engines. This has led to a rapid increase in zero-click searches, making it a major advantage for you if your content shows up here.

The schema types most likely to show up in featured snippets are articles, which are used to generate summaries; how-to guides, which can be generated into step by step responses; and frequently asked question pages, which can be directly repurposed by AI as concise responses.

When you consistently become referenced by AI Overviews, this increases your authority in the eyes of AI search engines, which allows for your content to rank.

9. Diversify Content Media

Another way to rank, other than depending on boosting credibility through snippets, is to try to combat zero-click searches, and a key way to do this is through diversifying the ways in which you present your content.

Creating content assets, like Youtube videos, infographics, images and graphs, rather than relying exclusively on conveying information through writing means that instead of taking your information and repurposing it, AI search engines will instead present the inquirer with your specific content assets, helping you to rank.

Presenting information in a way that is original, visual and easy to understand, has proved to be extremely effective, with Youtube citations on Featured Snippets increasing more than 300%.

10. Encourage Content Engagement and Reviews

The level of engagement that your content is bringing into your site is something AI search engine crawlers are going to be looking for. A high degree of interaction coming from your audience is a positive indicator that what you are producing is something that people want to see. This makes your content valuable to the AI search engine.

Evaluating the amount of user activity can mean measuring how long people are spending on your site, which content is getting the most clicks, and how often people are interacting directly through things like comments and reviews.

By encouraging your audience to respond to your content, you will see not only what is garnering the most interest, but you can also gauge what people would like to see you do differently. By catering to your audience and fulfilling their needs, your content becomes useful, which is something crawlers will pick up on.

11. Focus on Getting your Content to Rank Right Out of the Gate

Though this may seem easier said than done, ensuring that you are utilising the strategies that you have just learned as early as you can is going to be critical to the continued optimisation of your content. Once your content starts to rank highly, and you have therefore become a recognised source, your content is going to continue to be favoured by AI engines.The ripple effect that occurs when your content is consistently being referred to by AI search engines because it is ranking, will allow for it to continue to rank, meaning the content you produce later on will be influenced by your early success.

Conclusion

As we’ve been shown over and over again, AI search engines are truly the future when it comes to reaching the widest possible audience, and ranking through AEO is the best way to do it. By using these strategies to your advantage, you can set your content above the rest.

Adapting to changing technology may seem like no easy feat, but like I said before, the faster you adjust, the better results you will see long term.

So, do you have any other tips that have helped you rank in AI search? If you’ve found something that works well for you, let me know!

Written by Eva Geimer

-

Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.

How Podcasts Build Trust and Authority for Your Brand

Podcasting isn’t just about talking. It’s about creating meaningful connections. In the world of B2B, connection is built on one foundation: trust. Let’s explore how podcasting helps you build it and why it can be one of the most valuable brand assets you invest in.

Trust and Credibility in B2B Marketing

Trust doesn’t happen by accident. It’s earned over time through consistency, transparency, and delivering real value. Without credibility, trust has no foundation to stand on. As a business leader or marketer, building trust with your audience is not optional. It is what turns listeners into leads, clients into advocates, and conversations into real opportunities for growth.

Podcasting is one of the most effective ways to establish that trust.

A well-executed podcast gives your brand a voice. It positions your company as a knowledgeable, authentic presence in your industry. But building a podcast that earns trust and drives business results requires more than simply hitting record.

This is where a strategic podcast agency can make all the difference. Instead of trying to manage content planning, production, and promotion on your own, you gain a partner who helps you show up consistently with clarity, polish, and purpose. From shaping your message to aligning your podcast with business goals, the right agency can turn your show into a powerful platform that builds trust and authority with the audiences who matter most.

How Podcasts Help Foster Trust

If done right, podcasting is an excellent way of strengthening your brand identity and credibility.

Here are a few of the ways that podcasts can truly make a difference for your company:

Fosters Intimacy and Engagement: Podcasts are much more intimate than your average social media post or other marketing ad. They give hosts a chance to dive into real conversations, share stories, and connect with listeners on a deeper level. This inviting nature gives listeners the chance to learn more about you, and the better they know you, the more trusting they’ll be.

Maintaining Message Consistency: It’s important for you to upload episodes on a regular basis. By sticking to a clear schedule and posting frequently, you’ll stay top of mind for your listeners. Plus, it reinforces your brand identity and builds a sense of reliability, which goes a long way in increasing loyalty.

Delivering Value and Relevance: Be respectful of your listeners’ time, don’t spew nonsense at them. Always aim to share content that’s actually valuable and relevant. Being a considerate and purposeful host will increase your audiences’ appreciation and trust.

Building Trust and Credibility Through Your Podcast

Okay, now you understand why credibility matters, but how do you actually show it? Fortunately, there are plenty of ways to start building that foundation. Here are a few approaches to get you going:

1. Research and Data

Want your audience to take you seriously? Then it’s your job to come prepared! Conduct research before filming each episode, familiarize yourself with relevant topics and your guests background.

Offering well-sourced data will establish your authority and credibility. To take this one step further, make sure you link the source of your data in the show notes.

2. Valuable Insights

People don’t want to hear you spewing endless stats and facts. Of course your audience wants to learn new things, but they also want to hear them from you. Consider how you can present your content in a unique way. For example, offer your opinion or stance on the topic, or relate it back to your own experiences.

Regardless of what you share, make sure it’s well thought out, timely, and actionable or insightful. After all, showcasing your own expertise will play a major role in establishing credibility.

3. Authentic Content

Any time you insert your own opinion, experience, or life story, you must be completely honest. Delivering genuine and transparent content is a crucial element in building trust.

4. Guests

The saying, “You become who you surround yourself with” also applies to businesses. Basically, your guests become a representation of your show and entire brand. Consider this every time you invite a new guest on your show, make sure they’re credible. They should either be experts in their field or share truthful experiences/stories.

We recommend conducting pre-interviews with your guests. This is your chance to learn more about your guest - their expertise, experiences, and unique perspective. You can share some of the questions you’ll be asking them and get a sense of the answers they may provide. Plus, you should take notes, then if you need to fact-check any of their answers, you can do it in advance. This is not always necessary but it can help vet anyone out who may not be a right fit for your audience.

5. Positioning

Be smart about how you position your show and what types of topics you discuss. For example, keep yourself up-to-date on current events and trends in your industry, and be ready to share them with your audience. The main goal is to show you’re in-tune with the industry and knowledgeable about the latest news and updates.

Need more help defining your podcast strategy? Check out this B2B Podcast Strategy Guide, it goes over 5 podcasting strategies with steps that can help lead you to success.

6. Address Your Mistakes

Mistakes are bound to happen, so don’t get caught up in trying to make everything perfect. With podcasting, you might end up accidentally misquoting something, or stating an incorrect fact.

Regardless of what it is, the moment you realize that something is off, you need to publicly address it. Bring it up in your next episode, mention how you stated A when you actually should have stated B. All in all, your listeners will value you taking ownership of the mistake.

7. Top-Notch Production

Your listeners will recognize the difference between a high and low quality show, and whether you’re prepared or not. Investing in quality production tools will signal your brand’s dedication to excellence.

8. Confidence

Being a confident leader is easier said than done. Fortunately, it’s a skill that you can learn and improve over time.

As a podcast host, it’s important that you’re a confident speaker; after all, it’s not just what you say that conveys credibility, but also how you say it. Your listeners will be able to tell if you sound unsure of yourself.

Tips to Become a More Confident Host

Be Concise: Try to stick to your outline, and have a planned path forward. Obviously, you don’t want to sound like you’re reading word-for-word, though you should also avoid rambling or going off on pointless tangents. To avoid making this mistake, keep an eye on the time and look for natural transitions into the next question or topic.

That said, if your audience prefers a more relaxed and casual conversational style, a lack of structure may actually work in your favour. Make sure you know what your listeners expect!

Slow Down: When we’re speaking in public, nerves can cause us to speak too quickly. When this happens, your conversations become less enjoyable for listeners. Plus, it’s more difficult to understand and catch every word. So, next time you’re recording, be mindful of your pace, slow things down and keep it consistent.

Take Pauses: By taking pauses, we don’t mean filling spaces with “like”, “um”, and “uhs”; instead you should allow for brief silences between each sentence. At first, it may feel awkward to do, though it will make you appear more professional and prepared.

Building trust and credibility is just one of the many benefits of B2B podcasting. If you’re interested in learning more or are curious about starting/improving your own show, then you should check out these podcasting guides or contact us directly.

Written by Emily Nyikos

-

Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.

B2B Demand Generation: 10 Strategies That Drive Pipeline and Revenue

If you’re looking for ways to boost sales, then a demand generation strategy may just be your key to success. By educating customers about your business and products, you’ll create more demand for your product. Plus, this is an excellent way to strengthen relationships with clients and separate your business from your competitors.

Keep reading to discover 10 effective ways to generate B2B demand for your product. We’ll describe how you can shift your sales and marketing practices to expand your reach and close more sales.

What is B2B Demand Generation? And How it Works

B2B demand generation is a marketing and advertising strategy designed to drive business growth by generating demand for your product/service.

B2B demand generation requires a strategic, multi-step process. Your marketing and sales team will collaborate on building relationships with prospective customers. Basically, it’s all about guiding customers through the pipeline with content and sales tactics.

Here are the steps involved:

• Identify Your Target Market Profile: Conduct research and determine the key businesses and stakeholders that would most benefit from your product/service.

• Creating Awareness: Use marketing tactics to expand your reach to diverse audiences. The goal is to strengthen your brand identity and exposure.

• Driving Interest and Engagement: Offer product education to your prospective customers. Be informative and explain why they should purchase your product.

• Lead Generation and Qualification: Collect data about interested parties and assess their potential of becoming a customer. Think of ways that you can guide them into making a final purchase.

• Nurturing and Conversion: Offer your ongoing support, educate them, be present—answer their questions and reassure them. All of these behaviours will elicit their trust and drive your chances of converting them.

Benefits of B2B Demand Generation

• Enhanced Brand Awareness: Demand generation will elevate your business’s reputation and visibility in the eyes of your target market.

• Improved Lead Quality: Narrows down leads who have a genuine interest in your offerings, increasing the likelihood of conversion.

• Increased Sales Pipeline: Develops a strong pipeline of prospects and opportunities, easing the sales process and increasing conversion rates.

• Better Customer Insights: By gathering more customer data you’ll better understand your customers’ needs and behaviours.

• Higher ROI: Enacting these marketing strategies will help you reach high-quality leads, which leads to a better return on investment.

Measuring Demand Generation

After adopting any new strategy you must use measurement tools to determine how successful it is. These demand generation metrics and KPI’s should give you an idea of what to look out for:

• Cost per acquisition (CPA): The cost of gaining a new customer. It’s calculated by dividing the total marketing and sales expenses by the number of new customer acquired.

• Cost Per Lead (CPL): The average expense incurred to generate a single lead. It’s determined by dividing the total marketing expenditure by the number of leads acquired.

• Marketing Qualified Leads (MQLs): Prospects categorized by marketing as having a high potential to become customers. Mostly based on their engagement and interest levels.

• Sales Qualified Leads (SQLs): Leads that the sales team labels as ready for direct sales engagement, indicating a higher probability of conversion.

• Customer Lifetime Value (CLV): The forecasted revenue a business can expect from an individual customer throughout the course of their engagement.

• Return on Investment (ROI): Measures the profitability of marketing efforts. It’s calculated by subtracting the cost of the campaign from the revenue generated, then dividing by the campaign cost.

• Demand Generation Cycle Length: Calculating the average time from the point of identifying a lead and turning them into a customer.

10 Demand Generation Strategies:

1. Improve Your Demand Funnel Framework

To implement this strategy, your main goal should be to generate demand at each step of the sales funnel. Create marketing and advertising campaigns that capture people at various points in the pipeline, from initial discovery to conversion.

Here’s an overview of the different stages and examples of how you can reach your target audience:

Top of the Funnel: Tactics that will build brand awareness and attract new audiences.

• Educate your audiences with various types of content

• Create campaigns that generate awareness of your product/service

Mid-Funnel: Focuses on prospects who are interested but not yet ready to convert

• Leverage your CRM data

• Retargeting ads

• Free trials or demos

Bottom of the Funnel: Efforts to retain customer loyalty and re-engagement

• Send personalized emails or a regular newsletter

• Respond to feedback

2. Optimize Your Lead Nurturing

Your marketing team should always be in action. Basically, they should work in harmony with your sales team. So, as your sales team is moving individual leads through the buying process, your marketing team should be offering support along the way.

Their job is to create and distribute content that addresses an individual customer’s needs, hesitations, and questions. For example, people who're in the exploratory or browsing phase should not receive identical content. After all, marketing is not a one-size-fits-all approach, different groups of people resonate with different messages.

Keep in mind, your marketing content may be the final push that converts a lead into a customer.

3. Develop a Content Strategy

Content marketing can help your B2B in so many ways. Of course, it often generates leads and drives higher rates of traffic and engagement, but it can also:

• Build trust and establish authority in the industry

• Give you a chance to educate your target audience and address their pain points

• Improve search engine optimization (SEO)

• Establish brand identity

With content marketing there is not a one-size-fits-all approach, instead, you can use it as an opportunity to be creative and post a variety of content. You’ll just want to make sure that regardless of the form or outlet, you should address FAQ’s and aim to create a need for your product/service.

Here’s some examples of types of content you may want to try:

• Blogs: Articles you post on your website to educate your audience and improve your SEO.

• Short videos: Content that can be uploaded on your website or social media.

• Audiobooks/eBooks: Become an industry leader by publishing your own book. Offering it online will improve your SEO and expand your reach. To launch an audiobook, consider hiring an audiobook production company to take care of everything for you.

• Podcasts: Podcasts are one of the most efficient ways to create high-impact content consistently. One recorded conversation can turn into a blog post, video clips, a newsletter email, social content, and more, all while building trust with your audience. Partnering with a B2B podcast agency means you get a done-for-you system that turns expert conversations into a steady stream of marketing assets, without adding to your team’s workload.

4. Account-Based Marketing

Account based marketing (ABM) is a strategy where marketing and sales teams work together to target high-value accounts with personalized campaigns. Rather than placing a focus on increasing the overall sales volume, the goal with ABM is to concentrate on engaging specific groups of clients that have high purchasing power.

By tailoring marketing campaigns to certain audience members, you will address how you can solve their unique needs and challenges. This will strengthen client relationships and build trust, leading you to increased rates of conversion and ROI.

When you’re creating an ABM campaign, ask yourself these questions:

• Have we spoken with the client before? If yes, why did we not close on any deals?

• Are there trends with their online activity? What kinds of ads or posts do they engage with most?

Your answers will identify how you should introduce or reintroduce yourself, the client’s pain points, and their current needs. From that point, you’ll have enough information to create a personal sales pitch that targets their unique situation.

There are many ways that you can enact this strategy. An excellent example (that we’ll delve into in the next section) is email lists.

5. Marketing Through Newsletters and Emails

Newsletters and emails are an excellent way to communicate with your audience. You can automate opt-in emails (where you send a weekly/monthly newsletter) and send follow-up emails (to convert browsers into customers).

Here’s some things you’ll want to cover in your memos:

• Campaigns or product launches

• New content (e.g. podcasts, blogs, videos, social media)

• Product knowledge and FAQ’s

• Upcoming promotions

Shifts in the company (e.g. new team members, supporting causes)To create deeper and more trusting connections with your target audience, you can also send personalized messages to prospective customers. Use this as an opportunity to educate them on your product and its value.

6. Event Marketing

To create loyal customers you need a combination of things, though most importantly, friendly sales people who foster positive experiences. And unfortunately, it can be tricky to connect with people through a screen. So, to take your audience connections a step further, you’ll want to meet people face-to-face.

Attending industry-related events and networking will not go unnoticed. In fact, it will create more buzz around your brand. Basically, once people can put a face to the name, they’re more likely to remember you.

So, look out for upcoming conferences, sales conventions, trade shows, or even remote events (like webinars). You can also consider hosting your own event where your target audience can learn more about you. When you’re speaking at these events, make sure you clearly emphasize how your product can solve your client’s problems.

7. Leverage Social Media

Don’t overlook the power of social media and its ability to generate leads. If you’ve already developed a social media marketing strategy, you may want to revise it to improve your demand generation tactics.

Start by reviewing your engagement data. Look through your popular posts and identify the underlying themes. For example, are there specific topics that generate interest? Or whether the type of content impacts engagement.

Once you’ve distinguished what’s working best, you’ll want to respond with appropriate content. Also, when you notice people engaging with your content, you should reply with personalized content (e.g. product education, reassurance).

As a general rule, make sure each post will create interest towards your product/service.

8. Paid Advertising

Paying for ad space can be costly, though it’s an effective way of reaching your target audience. Be smart with it, learn how your ideal customers spend their time online and what kinds of platforms and content they frequently engage with.

By investing in pay-per-click (PPC) ads, you will appear at the top of Google when someone searches for your chosen keywords. This will help you boost your brand visibility and generate leads.

Another way to achieve this is by promoting your content on your target audience’s social media feeds. Popular platforms you can use are Google Ads and Facebook Ads. These sites offer you comprehensive analytics so that you know exactly what works and what doesn’t.

9. CRM and Marketing Automation

Customer relationship management (CRM) refers to how a company collects and organizes information about its customers, ranging from leads to previous customers.

By tracking customer interactions, your sales team can optimize their sales pitches and follow-up meetings based on this data. For example, if a prospective client frequently views one of your products, you can assume that they’re showing interest in it. Although, it's your job to figure out what their pain points are and how you can educate them into making the purchase.

Marketing automation involves sending targeted messages to your prospective clients. The message will be tailored towards their previous engagement with your brand. In other words, knowing what stage of the sales funnel they are in and how you can guide them into making their final purchase.

For example, you can offer additional information to viewers who are still in the exploratory phase of the funnel, or send a reminder email to those who have yet to make their purchase.

10. Refine Your Lead Scoring

There are many ways to find leads, website interactions and analytics, social media activity, or email engagement.

Once you find out where your leads primarily come from (basically how your customers found you and why they chose you), you’ll have a better understanding of how you can better qualify future leads. You can talk to your sales team or directly to your existing customer base.

You should reflect on things like your marketing, campaigns, website quality, sales techniques, customer service, and your brand identity as a whole.

Tips for Better Demand Generation Campaigns

• Create a target market profile: identify what makes your customer base unique. Determine underlying trends in demographics, engagement, and online activity.

• Track everything: measure and reflect on your results. Any time you launch a new practice, campaign, product, or piece of content, make note of what the responses were.

• Optimize your website quality: your website is the first place that customers will turn to after consuming your content. Ensure that it's functional and aligns with your brand identity.

As a final note, when you adopt a new demand generation strategy, make sure your whole team is on board. Communication is key, especially when big changes are being made! So, you’ll want to schedule regular check-ins with your sales and marketing teams.

Written by Emily Nyikos

-

Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.