Podcasting

,

Best AI Tools for Podcasters in 2025

,

If you’re a seasoned podcaster, business leader, or just starting out, you’re in the right place! Keep reading to find out how you can use AI-powered tools to streamline your podcasting process.

But while AI can help speed up workflows, the most successful podcasts still rely on a human touch. Strategy, storytelling, guest curation, and audience growth all require creativity and real world experience. That’s where a dedicated podcast agency comes in.

From content planning and editing to publishing, guest outreach, SEO writing, and audience development, a trusted team can handle it all, so you can focus on showing up and having great conversations. The result? A podcast that not only sounds great but also helps drive demand, build relationships, and create long term business growth.

Our Go-To AI Tools for Podcasters

If you’re tight on time and are in need of quick suggestions, then check out these tools:

AI Tools for Content and Planning

To set yourself apart from other podcasts and keep your audience engaged, you need to be creative with your content. However, we all know how challenging it can be to come up with fresh and unique ideas—especially on a weekly basis.

To help overcome these roadblocks, you can use AI resources that make brainstorming and organizing content much easier. Get inspired with conversation starters, marketing content/campaigns, or entire scripts. Here are some tools that you should consider:

ChatGPT

ChatGPT can assist with idea generation by suggesting relevant topics, keywords, or unique viewpoints. If you need support with structuring your content, it can help with creating outlines, headlines, and subheadings.

If you’re not sure where to start or what questions to ask, then check out this guide: 10 ChatGPT Prompts for Podcasting

Price: tiered—free or $20/month

Key features: idea generation, structuring content, quick drafts, summarizing complex information, identifying relevant keywords that will optimize your SEO.

Alitu Showplanner

Alitu Showplanner is an outstanding resource for podcast planning. It offers inspiration and feedback for anything—whether you need a critique of individual content or the entire premise of your show. In fact, it can help you transform a vague idea into something functional and feasible.

Plus, the personalized launch kit feature will suggest relevant and catchy names for your show, a trailer script, episode ideas, and valuable insights for your target audience.

Price: free (no login or sign-up required)

Key features: podcast plan generator, fleshing out ideas, personalized launch kit

AI Podcast Editing and Production Tools

Let’s face it, editing is time consuming. Fortunately, this daunting task can be streamlined with AI tools. Depending on the software, you can improve your audio quality, generate transcripts, or create cover art.

Alitu

In addition to being an excellent resource for content planning, Alitu also has separate services that enable recording, production, and publishing. This all-in-one platform has some AI editing tools that are worth checking out. Here’s a few of them:

  • AI-powered transcripts

  • Text-based editing

  • Audio cleanup (removing background noises)

  • Automatic removal of filler words and long silences

Price: $38/month

Key Features: recording, editing, transcription, cover art, hosting and publishing

Descript

Descript is another all-in-one platform that eases the podcasting process for you. It can help you with recording, transcribing, editing, and publishing. After gaining access to the immediate transcription, you can perform text-based editing. Which basically means when you delete sentences from the document, it will delete the corresponding audio/video.

Price: tiered—free, $19/month, or $35/month

Key features: high-quality recording, transcription, text-based editing, enhanced sound quality, AI green screen

Improving Audio Quality With AI

Audio quality makes all the difference for your listeners. Regardless of your recording equipment, there is always room for improvement, and with AI tools, you can ensure that your final product is crisp and clear.Here’s a few things to look out for:

  • Noise reduction and sound enhancement

  • Voice modulation and synthesis

Auphonic

Auphonic is an excellent platform for improving your sound quality post-production. It offers several AI-powered tools, including noise and reverb reduction, filtering and AutoEQ, intelligent level balancing, and automatic cutting of filler words and silence.

Price: tiered—free 2 hours each month, or plans ranging from $13-$119/month

Key features: noise and reverb reduction, intelligent leveler, filtering and AutoEQ, cut filler words and silence, speech-to-text and automatic show notes.

Adobe Audition’s Audio Enhancer

Adobe Audition’s Audio Enhancer gives users the ability to edit, mix, record, and restore audio.

The Essential Sound Panel (ESP) gives you step-by-step tutorials that will let you achieve professional-quality audio.

Here are a few ways that Adobe will help take your podcast to the next level:

  • Enhancing audio clarity: adjusting the dynamic range, frequency response, and processing voices

  • Repairing dialogue: removing problematic sounds (like rumbles or hums)

  • Unifying loudness: automatically syncs the volume levels of different tracks or speakers

  • Auto-ducking: lowers the volume of background music when a speaker is talking

Price: $29.99/month or $78.99/month

Key features: enhancing sound quality (repairing dialogue, unifying loudness, auto-ducking), step-by-step tutorials If you want to discover and compare more editing softwares, then check out this full list of free audio editor options for podcasters.

AI for Translations

By translating your conversations into other languages, you’ll expand your reach and appeal to diverse audiences. AI tools make this possible, allowing you to choose between several cover voices that can help get your message across.

Eleven Labs

The founders created Eleven Labs with this goal in mind: to create better and more natural sounding voices for dubbing. They currently offer translation for 29 languages.

On top of translating, if, for whatever reason, you cannot speak and still wish to create your own podcast, Eleven Labs has a Speech Synthesis feature where you can choose between a variety of accents, plus your age and gender. All you have to do is input your text.

Cost: tiered plans—free, $5/month, $22/month, or $99/month

Key features: dubbing, text to speech, voice changer

HeyGen

HeyGen is perfect for creators that want to increase their output of videos, but don’t have the time or capacity to record them. With the AI avatar feature, all you need is a script, then these realistic avatars will present the information for you.

Plus, with AI voice cloning you can upload a clip of your voice and have the avatar sound just like you. From here, you can also translate your audio into 70 different languages (and 175 dialects).

Price: tiered—free, $24/month, $69/month

Key Features: AI avatars, AI voice cloning, text-to-speech, video translation

AI Tools for Podcast Cover Art and Logos

You’ll want to be sure that your podcast cover art is eye-catching. The main goal: attract attention and generate awareness.

To get started, you can use a design program like Cavna, or an image editing software like Pixlr E or Gimp. Or you can opt for an AI-powered tool:

Midjourney

If you’re looking for something that requires even less work, then try using Midjourney. This program generates images based on text descriptions. So, when you’re trying to envision cover art and get some inspiration, you can easily figure out what works versus what doesn’t.

Price: tiered—free, $10/month, $30/month, $60/month, or $120/month

Key features: Text-to-image generation, customizable images

AI Tools for Podcast Music

Music can help make your podcast more distinguishable and engaging for your audience. For example, you can introduce and/or close out your podcast with a theme song.

Here are a few resources where you can find unique and suitable sound bites for your show:

Suno: AI-Generated Songs

With Suno you can have a new song playing for you in a matter of seconds. It’s entirely customizable, you can enter a very specific or broad prompt that will set the theme, genre, instruments, and lyrics of the song. Plus, you can choose between 50 different languages.

Price: tiered—free, $8/month, $24/month

Key Features: creates songs with prompts, images, or videos; record or edit your own songs

Melobytes

Melobytes is an AI music platform that gives you the chance to unleash your creativity and experiment with new content. It offers over 100 apps for music production, text-to-song, imagesor videos into a song, and voice transformation. The options for creating or editing music are practically endless!

Price: tiered—free or $14/month

Key features: AI music; text, image, or video to song; voice transformation

AI Podcast Distribution and Marketing

As we all know, marketing helps expand your reach. With this in mind, many podcasters spend lot of time creating content that will entice new listeners and increase engagement.

Fortunately for you, there are many AI tools that will write show notes, summaries, social posts, and create other marketing materials. Some of these resources will even schedule and plan posting times to maximize the amount of views.

Also, you should definitely take advantage of transcription features, which we’ll cover in the next section. It can double as a marketing tool and a way to accommodate viewers.

Beehiiv

Whether you’re a podcaster or social media influencer, Beehiiv offers features that will streamline the process of online marketing.

You can start your very own email newsletter to promote upcoming episodes, share behind-the-scenes, and build stronger relationships with your audience base. The AI writing and text tools make this process run a whole lot smoother!

There are also diverse monetization opportunities, including premium subscriptions, sponsorships and advertising, and affiliate marketing.

Price: tiered—free, $43/month, $96/month

Key features: website hosting, email managing, monetization capabilities, engagement data

Podpage

Podpage is a great tool for generating podcast websites; it’s easy to use and a huge time saver. In fact, you can have a professional website in a matter of minutes.Plus, the content and formatting will optimize your SEO and make it easy to maintain your online presence.

Price: tiered—$12-39/month

Key features: podcast website builder, easy customization, automatic episode management, seamless integration with other podcast platforms

Transcription with AI

Transcription is an excellent way to enhance your podcast SEO. After all, Google is better at interpreting text rather than audio, making transcripts a valuable tool for improving your podcast’s visibility with relevant keywords.

In addition to making search engines better understand your content, transcripts will also make your content more accessible to hard-of-hearding audiences.

Obviously, transcribing every word of an hour-long conversation will take up way too much of your time. So, check out the following AI services:

Riverside

Riverside is a well-known and reputable remote podcasting platform. The AI-powered transcription tool offers accurate speech-to-text, minimizing the need for proofreading. Here are a few features:

  • Automatically differentiates between multiple speakers in your recordings

  • Text-based editing

  • Supports transcription in over 100 languages

  • Generates show notes, including summaries, keywords, quotes, takeaways, and chapters

  • Audio enhancement

  • Cuts filler words and silence

Riverside also has an AI-powered tool that will create “Magic Clips” (bite-sized clips derived from longer recordings). Then, you can post these videos on your social media or website.

Price: tiered—free, $15/month, $24/month

Key features: transcription, remote recording, editing and publishing, short-form content, Magic Clips

Otter.ai

Otter.ai acts as a real-time AI meeting assistant that will record audio, write notes, capture slides, and generate summaries. It also offers automatic transcription, speaker identification, summarization, and live captions.

Price: tiered—free, $16.99/month, $30/month,

Key features: AI meeting assistant, real-time transcription

Tips for Working with AI Podcasting Tools

You should definitely take advantage of AI tools for podcasting; it will save you loads of time. Although, you need to be careful when you incorporate AI-powered tools into your show. After all, it lacks human touch and can make some mistakes.

For example, make sure you always proofread your transcripts, newsletters, or any written work. On top of that, you should probably review your visual/audio footage after using AI editing tools. Get yourself in the habit of listening to the conversation and making sure everything flows nicely and sounds natural.

Now you should have a pretty good idea of which AI tools are most suitable for your podcasting needs. When you test out these resources, make sure you play around with all its features and determine its value and how much time it saves you.

As a general rule of thumb, these tools should help you get ahead, especially in terms of enhancing your show’s quality, posting schedule, and keeping your audience engaged.

Written by: Emily Nyikos

-

Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.

 
 
,

14 B2B Podcast Mistakes to Avoid

,

Creating a B2B podcast is not as simple as sitting down and recording a conversation. It actually requires a lot of consideration, content planning, networking, and regular reviews and adjustments.

Think of a successful podcast that you’ve heard of or previously listened to. In almost all cases, regardless of the niche industry or podcast type, if you compare their first episode to their most recent releases, there would be dramatic differences.

These changes occur because of how flexible podcast creators are. You must constantly evolve and improve elements of your show to keep your audience engaged. In this list, we’ve uncovered some of the most common mistakes that new and seasoned podcasters make and how you can overcome them.

However, if any of these challenges are getting in the way, it may be time to partner with a B2B podcast agency that understands what it takes to create a show that drives results. From guest outreach and production to content strategy and promotion, the right team will manage the entire process, so your internal resources can stay focused on high-priority initiatives. Done well, your podcast won’t just build authority, it will support your broader marketing and demand generation goals.

1. Unrelated Podcast Names

One of the most common mistakes that podcasters make is choosing weak titles that are named after their company or expertise. The name of your show is one of the most important choices you’ll make, it needs to be relevant and catchy. Plus, once you launch the show, you have to stick with it.

When you’re brainstorming your title, you should base it on your strategy.

All B2B podcasts are trying to accomplish one of these five goals:

1. Grow an audience

2. Build relationships with potential customers

3. Build relationships with industry influencers

4. Reduce churn rate

5. To communicate internal-organizational information

If you’re podcast goal relates to #1-3, then you shouldn’t name your podcast after yourself/company. Listeners don’t want to hear all about your company, it won’t lead to strong connections, engagement, or attract guest speakers.

Instead of a title and content that comes off as an infomercial, B2B podcast listeners are interested in podcasts that give them valuable insights, improves their job performance, and transforms them into an industry expert.

2. Insufficient Niche Research

One of the keys to a successful podcast is researching. You should conduct niche research before anything else. It will help set the tone and vibe of your show. Plus, it can contribute to further engagement and establish authority in your field.

Common mistakes to avoid: Choosing a niche that is too broad or doesn’t align with your industry expertise and business goals.

So, when it comes down to deciding which niche best aligns with your brand, you should consider the relevance and appeal of your content from the perspective of your target audience.

Here’s how:

  • Conduct thorough market research to identify gaps with existing B2B podcasts

  • Learn about the interests and challenges of your target audience and find ways that your podcast can meet their needs

3. Misunderstanding your Audience

Understanding your audience is an ongoing process that requires time, energy, and flexibility. Think of it in these terms—as people grow, their interests and goals shift. You need to pay attention to your listener demographics and the engagement metrics.

Once you have a clear grasp of what your audience cares about and what they seek from your content, you can tailor your discussions to meet these needs. If you fail to create valuable and meaningful content, you’ll face low or declining rates of engagement.

The main way you can address this issue is by completing an in-depth analysis of your audience.

Here are a few ways that you can achieve this:

  • Surveys

  • Listener feedback

  • Engagement metrics (which identify demographics, professional roles, and industry challenges)

4. Disregarding Listener Feedback

Listener feedback offers you the chance to hear directly from your audience, foster deeper connections, and encourage loyalty and long-term engagement. After all, it’s an opportunity to learn about their opinions, giving you a sense of what you’re doing well and what you can improve on.

If you’re overlooking these comments, then your content will fail to meet your audience’s needs and preferences. Plus, when you fail to evolve your show, it diminishes your listener engagement and satisfaction.

To avoid making this mistake, read your comments and review/compare the number of likes/views and other analytics. You’ll also want to encourage your audience to share their thoughts, you can do this on your social media platforms or directly on your podcast (in the intro or outro). Plus, when you do receive this feedback, show that you care and value them! Not only should you like the comment or respond to their input, you should also implement their suggestions (where applicable).

5. Ignoring Analytics and Performance Metrics

Similar to reviewing listener feedback, you must examine analytics and performance metrics. These statistics will help you better understand how you can tailor and develop your show to meet your audience’s preferences.

If you ignore these metrics, there will be missed opportunities and you’re more prone to making uninformed decisions. Mainly, you should track your key performance indicators (KPIs), which includes things like listener numbers, episode downloads, engagement rates (likes and comments), and listener demographics.

After collecting the data, compare the rates for each episode. This should help you indicate what your audience likes and dislikes. For example, if each solo episode gets way less interaction than your guest discussions, you should consider reaching out to more prospective guests and filming content with them.

One more thing—make sure you regularly review these metrics and continuously find ways to improve your show based on your audience’s evolving needs.

6. Only Having One Show Host

Many podcasters limit their show to only having one host. When you’re choosing your format, make sure you acknowledge all the benefits of having multiple hosts:

  • Additional perspectives

  • Differing backgrounds and expertise

  • More content sharing

  • Targets a wider range of listeners

  • More interview opportunities

  • Capacity to create more content

Don’t overlook these advantages, having multiple show hosts will increase your content output and your exposure!

7. Lack of Guest Diversity and Expertise

It’s smart to host a diverse range of guests who have varying backgrounds and stories. This ensures each episode is rich with fresh perspectives and knowledge that appeals to a wider audience.

To avoid the common mistake of having a homogenous group of guests, you should actively seek out guests from different industries and areas of expertise. This will broaden your podcast’s appeal and expand your reach to listeners with a variety of interests.

A general rule of thumb—ensure each guest brings something unique to the table, whether it’s niche expertise or a remarkable perspective on prevalent issues.

8. Not Uncovering Guests’ Unique Points of View

The purpose of hosting guests on your show is to give them the opportunity to share their unique perspective, expertise, or stories. It’s your goal to facilitate this discussion and give them the platform to showcase their valuable insights. Take the perspective of your audience, make sure each guest is sharing novel information that hasn’t yet been shared on your show.

It’s your job to go the extra mile and determine your guest’s unique point of view.

Here’s a few ways you can acquaint yourself with your guest and get to know them better:

  • Conducting research - deep dive into your guest’s online persona

  • Hosting a pre-interview - learn about your guest on a personal level and determine what you’ll talk about

  • POV discovery - ask intentional questions that will draw out their expertise in the industry

  • What should everyone in your industry start doing?

  • What should everyone in your industry stop doing?

  • What’s a commonly held belief in your industry that you passionately disagree with?

9. Incorrect Format and Length

The average podcast length is 20-40 minutes long. This seems to be the sweet-spot where listeners are most engaged with the content. However, there is no one-size-fits-all solution, instead you need to determine what length is most appealing to your particular audience.

Essentially, you need to consider two things: the complexity of your topic/content and your audience’s listening habits. Will you deep dive into technical subjects or offer summarized news segments?

At first, you won’t fully understand what podcast-length your audience prefers. So, as you try out different formats, you need to closely monitor your engagement and feedback. Be flexible with your approach and offer content that is best suited and appreciated by your listeners.

10. Low-Quality Audio

A podcast’s audio can be the determining factor between a high versus low quality show. Take into account the perspective of your audience and consider how you can elevate the listening experience and make it flawless.

Common issues include background noise, uneven sound levels, and low-quality recording equipment. These flaws/weaknesses can be resolved by upgrading equipment and adopting a more precise editing process.

Here are a few specific examples of things you should consider:

11. Inconsistent Publishing Schedule

Consistency is key with podcasting. By creating and sticking to a clear uploading schedule, you’ll gain the trust and regular support of your audience. After all, predetermined uploading dates will help listeners fit new episodes into their routine.

To avoid a lack of structure, make sure that you establish regular posting dates with your audience—and stick to them! Choose a date/time that works best for you.

For example, most creators post new content weekly, bi-weekly, or monthly.

Hot Tip: Always work in advance. Plan all your content, secure guests, film, and edit everything 1-2 weeks before the uploading date. This way, if anything goes sideways, you’ll have the time to turn things around.

12. Overlooking SEO and Search Visibility

SEO (Search Engine Optimization) is not something that should be overlooked by podcasters; yet it often is. By improving your SEO, you’ll extend your reach and increase the visibility of your show.To gain more visibility from search traffic, you need to include relevant keywords in your episode titles, descriptions, and transcripts. From that point, when people search those keywords, you're increasing the likelihood that your content will appear.

Hot Tip: To maximize your SEO, you should also create a blog or website for your podcast where you can post episode transcripts and upload related content.

13. No Solid Call to Action and Landing Pages

Podcast creators should have a clear call to action (CTA) that encourages their listeners to become their customers. If you fail to make these suggestions in your episodes, you are missing out on the chance to increase your conversion and engagement.

To make effective CTAs and dedicated landing pages, you need to be compelling when you guide your listeners on what to do next. For example, try nudging them towards visiting your website, signing up for a newsletter, or following you on social media.

Your landing pages should provide additional information and value that relates to the episode’s content. It will enhance the user experience and will increase the likelihood of converting listeners into customers.

14. Improper Integration with the B2B Sales Funnel

By successfully integrating your podcast into your B2B sales funnel, your sales lead and conversion rates will bolster. Here’s a way you can integrate this into your next episode: try educating your listeners and aligning your content with the different stages of the buyer’s journey.

So, for example, in your episodes you can discuss common questions or concerns with your product. This transparency will ease your audience into trusting you and in turn considering your product.

Another strategy you should consider: providing resources and links that guide your listeners to relevant content or landing pages that will help them move along the decision/buying process.

As a result of strengthening your B2B sales funnel, you will not only increase your conversion and engagement, but you will also simplify and enhance the listener and purchasing experience.

This transforms your podcast into a tool that will help grow your business.

Chances are, if you’re just starting out as a podcaster, you're unknowingly making some of these mistakes. Successful podcasts don’t spark overnight, they require a lot of time and experience to get everything right.

Hopefully this list gives you more information and resources that will strengthen your content, extend your reach, and lead you to higher rates of engagement, conversion, and overall success.

Let us know what your biggest mistakes were when you first started out, and how did you overcome these challenges?

Written by Emily Nyikos

-

Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.

 
 
,

11 Corporate Podcast Production Tips

,

What’s the deal with podcasts? Why are we hearing more and more about them? Well, it’s because of how they’ve grown over the past decade. In 2024, about 47% of the U.S. population aged 12+ listened to at least one podcast every month.

Many smart business owners are following suit and creating their very own corporate podcast. And today, we’re giving you all the tips and tricks to become a podcasting expert. Keep reading to find out how!

Contents

  • What is a Corporate Podcast?

  • Benefits of Corporate Podcasts

  • Tips That Will Help you Create a Successful Corporate Podcast

1. Strategic Planning

2. Content Planning

3. Finding a Host and Suitable Guests

4. Branding your Podcast

5. Choosing the Right Equipment6. Recording and Editing

7. Decide on the Length of Each Episode

8. Publish and Promote your Podcast

9. Operate on a Schedule

10. Consider Audience Feedback

11. Collaborate with a Corporate Podcast Production Agency

As you're reading through the list, remember: you don’t have to figure this all out yourself. Partnering with a Podcast Agency means you get a team that handles everything, from planning to publishing, all guided by a strategy built for corporate results.

What is a Corporate Podcast?

A corporate podcast is a podcast created by a company, to either serve the purpose of communicating important messages internally (to its employees), building culture, or to strengthen its brand identity/awareness (externally, to the general public).

A lot of work goes into producing a corporate podcast, it involves content planning, scriptwriting, recording, editing, and publishing. After reading these tips, you’ll be prepared to face these challenges and you’ll know just what type of equipment/software you’ll need to support you.

As a rule of thumb, make sure that you always strive for high-quality audio and visuals. You want your audience to be completely engaged with your discussions, not distracted by flaws.

Benefits of Corporate Podcasts

As a business leader, you know how important it is to have knowledgeable employees. And unfortunately, traditional communication methods (like email, Slack, or Microsoft Teams) are often left unread or can be misunderstood. Internal podcasting is quite different though.

Here are a few reasons why you may want to give it a shot:

Engaging: Take a minute to try and recall a time when you read a passionate and captivating email. Chances are you haven’t, or very rarely have. Alternatively, high-quality podcasts that are led by passion and genuine interest are actually entertaining. So, don’t underestimate their effectiveness, it’s likely that your employees will better recall and understand the messages from your podcast in comparison to emails.

Convenience: Your audience can tune in wherever and whenever they choose. This flexibility will increase the chances that your employees will actually listen to and be attentive to your messages.

Beats Screen Fatigue: Looking at a screen for hours on-end becomes very tiring. Podcasts give your employees a chance to rest their eyes for an hour or two.

Builds Company Culture: Use podcasting as a way for your employees to get to know each other better. After all, hearing directly from someone is so different from reading an email they wrote. This will undoubtedly lead to increased sense of trust and group cohesion amongst employees and higher-ups.

Corporate podcasts can also be targeted towards your customers. It’s an excellent way to reach more diverse audiences, driving more sales and brand recognition.

The experience of listening to podcasts is also more personable. By having authentic and transparent discussions, you will increase your trustworthiness and foster deeper connections with your target audience. On top of this, you will come off as having more credibility and expertise in your industry.

Tips That Will Help you Create a Successful

Corporate Podcast Whether you already have a podcast up and running, or if you’re just getting started–these tips will take your podcast to the next level.

1. Strategic Planning

With podcasting there’s a lot of work that takes place behind-the-scenes. This pre-production planning is key—it establishes the purpose, tone, and overall vibe of your show.

So before you sit down to record, you’ll want to consider the following:

Set your Objective

What is the purpose of your podcast? What do you wish to accomplish? What goals do you have? This is the best place to start, answering the why questions will help set the tone for the rest of your planning.

Here are some common goals that companies wish to achieve with their podcast:

  • Generating leads or sales

  • Education

  • Engagement

  • Brand awareness

  • Relationship building

  • Thought leadership

Identify your Target Audience

Now you’ll need to distinguish who your audience is and how you’ll reach them. You can narrow down your group of ideal listeners by using previous engagement reports or purchasing data.

Looking at trends, you should be able to establish patterns with demographics. For example, their age range, gender, location, profession/income, social media habits, and lifestyle preferences.

Ask yourself the following questions:

  • What groups of listeners do you wish to target?

  • What are their pain points? And, how can your podcast solve these problems or add value to their lives?

  • Why would they listen to your podcast? How can you tailor your content to attract them?

  • How can you market your podcast to this audience? What types of social media do they use?

  • What content do they typically engage with?

Determining a Budget

Just like other forms of marketing, a corporate podcast is an investment. It is wise to decide on a firm budget and track all your expenses along the way. This way, you’ll have a good idea of what resources are within your reach and which fall outside of your budget.

2. Content Planning

Now that you have covered the basics, it’s time to plan out your content. Remember, planning should not be rushed, so be patient and enjoy the process.

Here are the remaining elements of planning that you should conduct before filming:

Choose the structure of your podcast. You don’t have to stick to one, many creators merge several formats.

Here are a few popular examples to help you envision your future show:

  • Interview style

  • Solo Discussions

  • Conversational

  • Co-hosting

  • Storytelling/documentary

  • Panel podcasts

  • Decide on topics for future episodes (it’s best to plan a few weeks ahead)

  • Establish clear schedule for posting content—and stick to it

  • Create a rough outline and script for each episode

3. Finding a Host and Suitable Guests

When you are choosing who will be the face (or voice) of the show, it’s important that you consider someone who is an effective and engaging speaker, who can connect with your audience.

It’s entirely up to you—whether you choose someone from within the organization or if you’d prefer to outsource the role. Regardless, your host needs to be willing and interested in taking on this role.

If you’re planning to have other speakers or guests on the podcast, you’ll want to secure them in advance, too. You should try to find people who have expertise in the industry or topic that you’ll be discussing. Ideally, these guests would have an interesting story or perspective to share.

4. Branding your Podcast

If you want your podcast to stand out, then you need to create a catchy title and captivating cover art. Unfortunately, people are judging your podcast by its cover, so make sure that you choose something unique and memorable.

Your title and cover art must speak to the overall theme of your podcast. In some cases, large-scale companies let their brand and reputation do all the talking. For example, the WeAreNetflix podcast by Netflix uses their logo and company name as the focus of their podcast’s branding.

You can also choose to have a title and cover art that reflects the content of your podcast, rather than your brand name. In The Loop Podcast by Cognism, the cover art and title focuses on the theme and purpose of their podcast—keeping listeners in the loop with current B2B trends and strategies.

5. Choosing the Right Equipment

To record high-quality episodes, you’ll need to have access to the right tools. You’ll want to consider renting/purchasing microphones, headphones, cameras, a recording/editing software, and a soundproof recording studio.

If you want your audience to take you seriously and view you as an industry leader then your podcast needs to be top tier. Of course, the obvious way to achieve this is by having engaging and meaningful discussions. However, the audio/sound quality of your show is equally as important. If your quality of discussions or audio is lacking, then you may as well say farewell to your viewers.

Here’s a few things to consider when you’re making decisions about your equipment:

Microphones

You’ll want to choose a microphone based on your recording space. In rooms that are not entirely soundproof, you should opt for a dynamic microphone, which does a great job of picking up sound from the front of the microphone (so, your voice) and less on the back (any background noises).

Alternatively, condenser microphones are more sensitive and will pick up small and nuanced sounds. These microphones could be used in a sound-proof recording studio and are suitable forvocal work. Condenser mics need an external power source to work, whereas dynamic mics don’t.

Tip: when you’re recording, the microphone should be placed about 1-2 feet away from your mouth (to avoid muffles). But, as a general rule of thumb, you should make sure you know exactly how to use your microphone—read the manual or instructions!

Another decision point for your microphones: USB or XLR?

  • USB is a simple option that will do the trick, especially when you’re just starting out. It is of course, just a matter of plugging it into your computer and opening your recording software.

  • XLR microphones are more durable (yet, also more costly). Generally, they produce a better sound since they send a more balanced signal that isolates the noise. You can’t plug this directly into your computer, instead you need XLR cables and may need another recording device. If you wish to podcast in the long-term, this would be a wise investment that will further enhance your audio.

Headphones

You’ll need a solid pair of headphones that are noise-cancelling. You may be able to get away with using a pair of headphones you already have, like Airpods or Beats. Regardless of which brand or model you choose, the noise-cancelling feature will ensure that you can clearly hear yourself and your guest (which removes any external distractions), and will ensure that your microphone won’t pick up on the output from speakers (which would cause an echo or feedback loop).

Every time before you record, you should charge-up and test all your equipment. After all, you don’t want to experience any last-minute technical difficulties.

6. Recording and Editing

Recording goes hand-in-hand with editing. It is always crucial that you go back and review what you just captured. If you want to streamline the recording and editing process, you should consider investing in a remote recording software.

These softwares allow you to bypass the expenses of recording-studios, allowing you to record and host sessions from home. You can also revise and edit your completed recordings.

Make sure you check out our remote recording software guide where we go over the advantages and cost of each platform.

When you start editing, it’s best to go through your recording bit-by-bit. Make notes of the things you are tweaking, so that when you rewatch later, it’ll be clear what you have done and what you might have missed. Here are a few must-do’s when it comes to editing:

  • Increasing the sound and visual quality

  • Removing unnecessary pauses or breaks in the dialogue

  • Trimming out unnecessary bits of the conversation

  • Keep in mind how long you want your final result to be!

  • Adding transcription

  • Adding a captivating intro and outro

  • Something else you’ll want to consider while editing: adding memorable music

Music helps bring your podcast to life and adds some dimension to your stories. It will enhance your podcast by setting the tone, emphasizing key moments, and making your content more engaging and memorable for your listeners. You can have background music, snippets of songs, sound effects, or you can create your very own theme song.

Here are resources that are completely free and legal to use for your podcast:

If you can’t quite find what you’re looking for on these free sites, here are some paid music platforms that you can also check out:

These resources are great for scene transitions or background music. If you wish to take your branded podcast to the next level, you may want to secure an opening theme song. You’ll want your listeners to associate this jingle with your podcast (and your podcast only), so it has to be entirely unique.

Here’s how it can be done:

  • Secure exclusive rights: if you come across a song that fits your brand, then you can reach out to the artist and inquire about purchasing exclusive rights to their song.

  • Commission the same artist: you can also find an artist that you deeply admire and commission them to create a unique song for your show. By using something brand new, you can guarantee that it won’t be associated with other companies.

Depending on the remote recording software you choose, some of these steps (like transcription or removing pauses and silences) will be done automatically. Plus, if you decide to partner with a Podcast Agency (which we’ll discuss more in step #11), they’ll likely take care of the whole editing process for you!

Tip: Use this time to find short clips from your podcast that you can use for social media marketing!

7. Decide on the Length of Each Episode

You should set a goal for how long your podcast episodes will roughly be. The length will depend on several factors:

The format of your show: For example, your guests’ stories will impact the length of each episode

  • The goal of your podcast: If you wish to educate your audience, how long will it take to present all the information? Are you giving quick tips or deep diving into the topic?

  • Your target audience: Consider whether your listeners prefer daily short-episodes or weekly episodes that are longer

  • What resources do you have access to: Do you have time to plan, record, and edit longer episodes?

The majority of podcast listeners prefer to consume episodes that range from 15-60 minutes. Chances are, anything shorter or longer will be overlooked or not finished. Data collected from several podcast-hosting sites suggest the most popular length of podcasts are in-and-around 20-40 minutes.

The bottom line is that you shouldn’t try and reduce or stretch the length of your episodes, unless deemed necessary. For example, if your 15 minute-long episode contains good content that relates to your title and will appeal to your audience, then don’t bother changing it!

Keep in mind—raw footage will be longer than your final result; so be prepared to lose a few minutes in the editing process.

8. Publish and Promote your Podcast

After you finish recording and editing, it’s time to post your podcast. Uploading is only one piece of the puzzle. Now, you need to find ways to reach your audience.

If your podcast is only being posted internally, you promote it through corporate-emails or other communication channels (like Slack, Microsoft Teams, or Skype).

Alternatively, if your goal is to have your employees and the general public view your podcast, you’ll need to expand your reach through marketing. In most cases you should create awareness on social media, though consider which mediums your target audience uses most often.

9. Operate on a Schedule

With podcasting, consistency is key. Do yourself a favour—create a clear schedule where you plan recording times, editing deadlines, and uploading dates. This way, your team understands its priorities and your listeners develop an expectation for new posts.

As mentioned earlier, it is always a good idea to secure your guests in advance. But if you wish to take this a step further, then you can also create an extensive list of potential candidates.

Here’s another way to save time: creating templates for outgoing emails, Q&A’s, podcast scripts and artwork, and blog posts. After you design a clear outline and set of expectations, the related processes become a whole lot easier, and quicker.

Tip: to avoid last minute rushes to meet posting deadlines, work a few weeks in advance. This way, you’ll always stay ahead of the game!

10. Consider Audience Feedback

There is (almost) always room for improvement. So, listen to your audience and learn from them. After all, you want them to keep coming back week-after-week to listen to your content.

At the same time, take everything with a grain of salt—what some audience members love, others will hate (well, hate is a strong word, but you get the point). Rather, pay attention to what the majority of commenters say, not the outliers.

11. Collaborate with a Corporate Podcast Production Agency

It’s no secret that podcasting takes time, skill, and consistency. You don’t have to do it all yourself. Partnering with a Podcast Agency lets you stay focused on your bigger priorities while everything behind the scenes is taken care of.

This kind of support doesn’t just save you time and money. Instead of hiring and managing a team or juggling multiple vendors, you get a full production workflow in one place. It raises the bar for what your podcast can achieve. With experience launching countless shows, they know how to handle it all: from strategy and content planning to production and promotion.

Another major benefit is real data. You'll get valuable insights into listener behavior and audience trends so you can make smarter business decisions.

And let’s not forget the credibility factor. With established industry relationships, your production team can help you find the right hosts, book high-quality guests, and present your brand like a pro, starting from the very first episode.

Want to learn more? Make sure you check out our ultimate guide to internal podcasts that walks you through internal podcasting from start-to-finish!

We’d love to hear your thoughts, let us know which tips you’ll use for your future episodes!

Written by Emily Nyikos

-

Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.