Client: GCP Industrial Products
Podcast: Clarity Generates Confidence
Production: 50+ Episodes Across Multiple Seasons
Notable Guest: Dan Sullivan, Co-Founder of Strategic Coach
Our Role: Podcast production partner to GCP's in-house marketing team
GCP Industrial's founder, Gary Mottershead, had something most marketing teams would envy: direct access to successful entrepreneurs and business leaders around the world. As an entrepreneur and longtime Strategic Coach workshop leader, Gary had built a network of relationships worth sharing.
The opportunity was to turn those relationships into a podcast that showcased expertise, shared valuable insights, and strengthened connections with business leaders. But producing a professional show consistently required dedicated support.
The Challenge
GCP wanted to turn Gary's network into a professional podcast, but its internal marketing team didn't have the technical expertise to produce one.
They first came to Jony Studios for in-studio recording and production support. As the show developed, interviewing guests in other countries created a new challenge: how to record professional conversations without everyone being in the same room.
GCP needed a production partner who could manage recording sessions, support international guests, and maintain professional audio quality while its marketing team focused on publishing and promotion.
What We Did
Created a recognizable sound
We developed a custom podcast intro with original music, giving Clarity Generates Confidence a distinct and professional identity.
Made global conversations possible
We moved production from in-studio recording to SquadCast, allowing Gary to interview business leaders in Dubai and other international locations without travel or studio logistics.
Managed the recording experience
Our team attended remote recording sessions live, guiding Gary and his guests through technical setup, troubleshooting issues, and overseeing the recording. This allowed everyone to focus on the conversation rather than the technology.
Handled ongoing post-production
We edited, mixed, and mastered episodes for a consistent listening experience, even when guests recorded from different locations using different equipment.
Worked alongside the marketing team
We collaborated directly with GCP's marketing coordinator, Kim Lemon, and its internal team. Jony Studios provided recording and audio production support while GCP managed publishing and promotion.
The Result
We helped launch Clarity Generates Confidence in 2020 and supported the production of more than 50 episodes across multiple seasons, building a library of conversations with entrepreneurs, executives, and industry leaders, including Dan Sullivan.
Our production approach helped GCP expand beyond local studio recordings to include conversations with guests around the world, while maintaining professional audio production across different recording environments.
For Gary, that meant dedicated technical support so he could focus on his guests. For GCP's marketing team, it meant a dependable production partner who could keep episodes moving without adding more technical work to their responsibilities.
The podcast has continued to grow, with GCP publishing episodes as resources on its website, demonstrating how executive conversations can become lasting content assets.
What the Client Said
"Working with Jony Studios was time and money well spent. Jonathan even offered suggestions that took the podcast to another level, all while maintaining a friendly, patient and humble attitude. I can't wait to work with them again!"
Kim Lemon, Marketing Coordinator, GCP Industrial Products
From Podcast Production to a Complete B2B Content Engine
Our work with GCP Industrial reflects an approach we still believe in today: executives should focus on the conversations and relationships, not the complexities of producing a podcast.
Today, Jony Studios takes that approach further. We manage the complete podcast and content marketing process for B2B companies, from strategy and guest outreach to audio and video production, social clips, publishing, and episode pages optimized for SEO and AI search.
The goal is to turn valuable conversations into consistent content that builds authority, strengthens relationships, and supports long-term demand generation.
See how we ranked a new B2B podcast #1 on Google and AI Search using our podcast strategy and content optimization approach.
Ready to Get More From Your B2B Podcast?
Whether you're launching a new show or getting more value from an existing one, Jony Studios handles everything from guest outreach to production and publishing, without adding more work to your marketing team.
Your executives focus on the conversations. We handle everything else.
Or explore our B2B podcasting services.