Podcasting is one of the fastest-growing media channels worldwide. According to a report by Forbes, there are now over 5 million podcasts and 70 million episodes to choose from in 2023. The United States is the biggest market for podcasts, with 100 million people actively listening - up from 82 million in 2021. This makes podcasting a great place for businesses to reach their target audience. In fact, podcast advertising revenue is expected to go from $1.4 billion in 2021 to $4 billion by 2024.. with these impressive statistics, it's no surprise that more and more businesses are leveraging podcasts as part of their marketing strategies.

If you are now interested in creating a podcast for your business and have no idea where to start, check out this article, it is a detailed step by step guide on how to start your podcast.

Let’s get into the:

10 reasons why starting a podcast can help you grow your business:

1. Reach a broader audience: A podcast allows you to reach a larger audience and connect with people who might not have discovered your business otherwise. With podcasting, you can reach people while they're driving, exercising, or doing household chores, which makes it more accessible than other forms of content.

2. Establish authority in your industry: Creating a podcast allows you to position yourself as an expert in your industry. By sharing your knowledge, insights, and opinions on relevant topics, you can establish yourself as a thought leader and gain credibility with your audience.

3. Build trust and loyalty: When people listen to your podcast regularly, they'll start to feel like they know you and your business personally. This creates a sense of familiarity, which can lead to increased trust and loyalty.

4. Increase engagement and customer retention: A podcast allows you to engage with your audience on a more personal level. By discussing topics that interest them and answering their questions, you can build a relationship with your listeners that keeps them coming back for more.

5. Generate leads and sales: Podcasts can help you generate leads and sales by promoting your products or services within the show. According to a study by Midroll, 63% of podcast listeners bought something a host had promoted on their show. Don’t start a podcast for the only purpose of selling, however if you add value, build your listeners, it will be a lot easier to have new clients coming to you.

6. Repurpose content: Podcasts can be repurposed into blog posts, social media content, and other forms of content, which can help you save time and maximize your reach. One great podcast episode can turn into lots of different content pieces to reach people all over.

7. Low barrier to entry: Starting a podcast is relatively easy and inexpensive, especially compared to other forms of media like TV or radio advertising. Anyone can start a podcast, and now with AI it has made it even easier to get ideas, talking points, etc… to get up and running. We help successful businesses, entrepreneurs, and leaders throughout the entire podcast creation process on a professional level, who don’t have time to do it themselves. However, if you are just getting started you can definitely take it on.

8. Differentiate yourself from competitors: Podcasting is still a relatively new medium, so by creating a podcast, you can differentiate yourself from competitors who aren't yet using this form of content. However, it is becoming more popular, so it's essential to lean into your uniqueness. I recommend focusing on personality and value. Don't strive for perfection; instead, aim for authenticity. The beauty of podcasting is that it's a conversation that isn't super formal. It's a way to connect with your audience and let them see who you are, who your guests are, and share experiences and lessons that will be beneficial to their lives.

9. Analyze listener data: Podcasting platforms like Apple Podcasts, Spotify, and Google Podcasts provide analytics on listener data, including demographic information, listening habits, and engagement metrics. This information can help you refine your content strategy and make data-driven decisions. As your metrics grow, you’ll be able to test new ideas, concepts, products, and services to see their potential with your audience.

10. Collaborate with other businesses and influencers: Podcasting provides an opportunity to collaborate with other businesses and influencers, which can help you reach new audiences and build relationships in your industry. This is huge! High status people that would have been much harder to reach, will now have a reason to talk with you. Although it’s not guaranteed it’s a lot more likely they will be open to it, especially if you tell them what’s in it for them.

Here's a sample script you can use to convince a potential guest to come on your podcast:

Hi [Guest Name],

I hope this message finds you well. I'm reaching out because I'm a big fan of your work and I think you'd be a great fit for my podcast, [Podcast Name]. I would be honored if you could take some time out of your schedule to join me for an interview.

I would love to hear your insights on [relevant topic related to the guest's expertise]. Your expertise in this area would be invaluable to my listeners, who are always looking for new perspectives and ideas to help them [describe your audience's interests or goals].

Here are some benefits of being a guest on my podcast:

Gain exposure: As an established podcast with a [number of episodes] and growing audience, your appearance on our show would help increase your visibility to a wider audience.
Share your expertise: Your insights and knowledge in [relevant topic] could be really beneficial to my listeners and help establish you as an authority in your field.
Network: Being a guest on our podcast would give you the opportunity to connect with other guests who share your interests, and build relationships that could lead to future collaborations.

Please let me know if you're interested in being a guest on our show. I look forward to hearing back from you soon.

Best regards,

[Your Name]

Make sure to add your own personality to this script, and that any compliments you give are true and genuine. Don’t just copy it word for word. Hope this helps you get started on your podcasting journey!

Conclusion

Podcasting is a powerful tool for businesses to grow their audiences, establish authority, build trust and loyalty, and generate leads and sales. With the low barrier to entry, the ability to repurpose content, and the opportunity to collaborate with others, podcasting is a highly effective marketing channel that should be considered as part of your business's marketing strategy.

If you need help making your podcast sound amazing, we offer podcast editing, mixing, and mastering services that can help elevate your brand and clearly share your message.

Learn more about our podcast production services and hear a sample of our work here. We look forward to adding massive value to your podcast development process.