As a B2B leader, you understand how important marketing is for keeping your business sustainable, and AI marketing tools have truly proven to be the future of reaching the widest audience and remaining competitive.
Analysing data and keeping up with trends is integral to not only knowing who your audience is, but understanding the best way to reach them, and AI is a valuable method of collecting this information without putting extra strain on your marketing team.
Once you have this information about what will be effective, creating marketing assets and engaging content is another process that can be streamlined using AI tools, allowing your marketing team to focus on the work that really requires their expertise.
Here are some essential AI marketing tools that can give you the edge on the competition:
1. Jasper AI
Copywriting is an important part of B2B marketing, and Jasper is a tool that works very well (in conjunction with later human revision) to create content about whatever specific topic that you want according to the style and tone that you are looking for.
If you want to create drafts for anything from website and social media content to descriptions of your services, Jasper’s natural language processing is advanced enough to generate athorough starting point for human copywriters to work off of, saving you time when it comes to crafting marketing content.
2. Gumloop
If you are looking for a tool that combines artificial intelligence with workflow automation, without having to do any coding yourself, Gumloop is the marketing asset for you. With Gumloop, you have premium large language models (LLMs) available to you so that you can connect them with your business’s internal systems and processes with no extra cost and no need for your own LLM that is already tailored to your business.
With a polished interface design, Gumloop is a workflow automation tool that you will actually want to use, and now with the recent MCP launch, you will certainly not be the only one taking advantage of it to help with your business’s marketing.
Some of the many useful functions of Gumloop for B2B agencies include:
1. High quality web and app scraping which picks up valuable information for market research and analysis and automatically inputs it into the programs your business uses, like Slack or Google Sheets, so that they can be integrated into your workflows.
2. AI agents that design automated sequences that function without stopping, even when it adds in newly gathered data which it can integrate right away.
3. Algolia
If you want to add a search component to your website, you need look no further than Algolia.
This program allows you to create your own search field, meaning that visitors can more easily find exactly what they are looking for on your website.
4. Surfer SEO
Search Engine Optimization is a main focus of many B2B agencies' marketing strategies, and Surfer SEO is the perfect tool to make sure that the content your business is producing is reaching the highest possible potential when it comes to ranking.
Content optimization is crucial for growing your business, and Surfer SEO focuses on this by taking your writing and analyzing it, giving it a score according to aspects like length, format and amount of keywords, which are all key criteria that dictate how your content ranks. You tell it who your audience is and your domain and niche and Surfer SEO gives you information on what can be changed to optimize it. You are even able to edit content on the platform, meaning your score and the suggestions will change as you work.
5. Reply.io AI Sales Email Assistant
The mundane task of formulating standard email responses can take up a lot of time for your team, so using this tool to automate that process can help you to be more productive. Reply.io AI also can help you conduct cold email drip campaigns to generate new leads.
6. Notion AI
If you are already using Notion you know that this platform is all about boosting productivity and managing projects, and with the addition of AI, now you can have specific questions about your workspace answered, all within the platform itself.
Notion AI acts as an assistant, taking care of what would usually be manual tasks like data entry and helping with your writing and idea generation. This means that for only a small added fee to add the feature, you will have more time to spend on work that requires your skill and expertise because AI can take care of smaller tasks.
7. AdCreative.ai
AdCreative.ai is all about advertising, providing you with AI creativity scoring on potential ad campaigns, strategies for ad creation for specific target audiences, and idea generation about how to integrate CTA’s and your brand identity, among other things to do with creating and customizing your next advertisement.
8. Lexica Art
Images are the first things that a viewer will truly take in when they are scrolling through your content, so when it comes to text-heavy marketing assets like blog posts, having a captivating thumb nail is key to grabbing the attention of potential leads.
Lexica Art creates AI images tailored to your specific prompts, meaning that it is great for marketing since you can generate images that fit your brand image while still conveying the subject of your post. Best of all, it can reference your previous prompts so that all of the images you are generating feel cohesive.
9. Seamless.AI
Seamless.AI is tailor-made for B2B marketing, allowing you to reach even more potential customers primarily by collecting contact data that is typically hard to find and writing messages to reach out to people who are best suited to partner with your business.
10. LALAL.AI
Creating high quality content is essential to establishing your business as a trustworthy and valuable source, so for content with audio like podcasts or videos, making sure that there is no unwanted background noise can give you that edge of professionalism that others may not have.
LALAL.AI allows you to upload audio files and then entirely removes any background noise that you don’t want without distorting the sound quality. This gives you the freedom to work from anywhere without compromising on quality.
If you’re looking to strengthen your B2B marketing strategy, launching a podcast is one of the most effective ways to reach decision-makers and build lasting trust.
With the right B2B podcasting partner, each episode becomes more than a podcast, it turns into a monthly stream of marketing assets for social media, newsletters, and blogs. It also opens the door to cross-promotions with your ideal customers and industry peers, giving you even greater reach and opportunities to grow your network. All of this happens without extra stress, since the production process is handled for you from start to finish.
11. Synthesia
If you want to create valuable short form content, but don’t want to take up time going through the editing process, this tool can help with productivity. With Synthesia all you have to do is write a script and choose an AI avatar, and the program will create the content for you.
12. Crayo
With the increased relevance of social media marketing in B2B marketing strategies, optimizing short form video content is a must-do. Created by two YouTubers with a lot of experience in generating popularity for faceless videos, Crayo is designed to take you through the production process starting with the idea all the way through to the actual creation of the material, optimizing your content to go viral.
If your target audience is interested in the voiceover and graphics format then Crayo can help you boost productivity in creating this content for Instagram, TikTok and YouTube Shorts.
13. PhotoRoom
If you are creating marketing material, the chances are there is some aspect of graphic design involved. PhotoRoom allows you to separate a human subject in a photo from the background by using AI to detect the contrast, massively simplifying the process.
14. Brandwell
Brandwell is a platform designed to help generate written content based off of your prompts, and it does so to great effect, specifically when it comes to sounding like a real person has written the piece.
The high quality of the writing is what makes this platform unique, as the content will typically pass an AI detector with only around 30% of the content being detected as AI. Using it for marketing content drafts and having human writers edit the pieces is a great way to increase productivity.
15. Originality AI
If you have generated a piece of writing using AI and want to know which parts need the most human editing to improve your content, running it through Originality AI is a good option. This platform detects AI content and plagiarism, so once you have edited AI generated content, you can see which parts still need to be refined, allowing you to optimize your content.
16. Albert.ai
Advertising campaigns are a big part of reaching your audience, and lead generation is necessary for keeping your business sustainable. Reaching new demographics can help you find more businesses to partner with, and Albert.ai adjusts your ad campaigns to expand the reach of your content past your designated target audience.
By personalizing ad content on a variety of platforms like social media and other websites, you will have more people interested in your business because the program has shifted your marketing to reflect what different audiences find valuable.
17. Writer
If your B2B marketing team is in need of some help when it comes to writing, and you are looking to increase efficiency while enhancing marketing content output, Writer is the tool for you.
This is a collaborative platform that essentially acts as a way to maintain consistency in your content according to your brand style and terminology, by making tailored suggestions as you write. It also does everything you would expect from a writing tool, checking your spelling, grammar and the clarity of your work.
18. Chat GPT
Widely known as the chatbot that started it all, Chat GPT can help you with all of your B2B marketing needs. Making sure you give it the right prompt is critical, but if you do, it can help you fine-tune your marketing strategy, come up with fresh ad campaign ideas, analyze data, and so much more.
19. Undetectable AI
Undetectable AI acts as an AI detector, but then it goes even further by rewriting any content that has been AI generated to make it sound like it hasn’t been written by artificial intelligence, but by a real person.This platform is great for making your content generation efforts more efficient, but it is important to remember that even though the use of AI may not be detectable, the writing still needs to be edited by a person, because it is subject to mistakes in things like grammar.
20. Fullstory
Understanding and analyzing the behaviour of potential clients and adjusting your content accordingly can be what puts your business above the rest. Fullstory is able to track every action that a visitor to your website takes, including even the smallest thing like cursor movement, using AI.
This behaviour can then be compared with the behaviour of other visitors, allowing you to learn what improvements you can make to important tabs like your landing page to drive more leads.
21. ContentShake AI
This platform is the ultimate tool for SEO, using a combination of LLMs and search engine optimization data to make sure that your content is ranking. ContentShake AI guides you through which topics are trending in your field, which keywords you should be including and the best way to format your blog posts, as well as advising you on clarity and giving you rewrite suggestions to optimize your content, and generating blog posts from your guiding prompts.Another key highlight for B2B marketers is that you can tailor your content to your brand by adjusting the writing style and tone to fit that of other writing samples that you’ve uploaded, keeping your content consistent.
22. Zapier
Zapier is all about using AI for workflow automation all without you having to do any coding yourself. By using this platform you can eliminate tedious, repetitive tasks from the day to day workload of your team; you can automate processes in the systems that you use and then link them to each other, connecting it all together, creating workflows tailored to your business.
This program is also very user friendly, and the automations add a level of efficiency that is unrivalled by human processing.
23. Browse AI
Analyzing your competitors, and learning and adapting based on what you learn about them, can be what keeps your business relevant, especially if you are a B2B agency.
Collecting data and finding trends of what is working for your competition requires website crawling, and Browse AI provides a bot that can be trained by you to collect data and format it into a spreadsheet, making it easily accessible to your team. This program evades bot protections as well, meaning that you are getting a holistic sample through this kind of web scraping.
24. Hemingway
Editing is an essential component of producing quality content for your audience. Hemingway is great for any business looking who understands the value in having real people writing marketing content, but who want the extra edge in the editing process. The program is designed to simplify writing in order to prioritize readability, and it scores your writing according to how accessible it is to the largest possible audience.
25. Chatfuel
Chatbots have become an integral part of how the average person interacts with content online, and they have become a staple of many websites looking to engage potential clients through a level of personalised interaction. Chatfuel helps you to create your own AI assistant that can answer visitor questions and guide them to relevant content on your website, making it easier for them to navigate your content and learn about your brand.
26. Influencity
Utilizing influencers to promote your business can be a good strategy to reach younger demographics, and Influencity allows you to reach out to influencers who could partner with your brand, helping you to have an increased social media presence.
27. Grammarly
There are very few people out there who haven’t heard of Grammarly, and there is a good reason for that. Any B2B marketing team would benefit from the analysis that the AI conducts on your writing, because instead of dwelling primarily on style, it shifts the focus to grammar and word arrangement. It offers suggestions not only on documents, but on email and social media apps as well, allowing you to improve content across varying platforms.
28. Headlime
The first thing a potential client will see when they search for your business is your landing page, so optimizing it for the best level of engagement helps you to retain the interest of your audience who is seeking out your brand.
Headlime offers many engaging templates to help you build your landing page, and its machine learning capabilities allow it to provide catchy headings and complete sentences that you have started, as well as make formatting suggestions about what viewers will find most appealing.
29. Brand24
Knowing how your brand is being perceived is an integral part of being able to grow your business. Brand24 crawls the internet to find every time and on which platforms your business is being mentioned, then analyses what the general feelings are about your business, and what topics are associated with you.
This means that you can see if you are receiving any consistent critique that you need to address, because Brand24 will make those mentions easily available to you.
30. Userbot.ai
Userbot is a unique chatbot because it becomes more and more effective every time it engages with a new query. If Userbot encounters a question that it doesn’t understand or can’t answer, it learns by analyzing the answer that a real-person representative provides the consumer, and it takes in the new information so that it knows how to answer should the same question be asked again.
Though many questions will have to be deferred to your human operators in the beginning, as the Userbot continues to learn, it will become more intuitive and thorough than an average chatbot.
Conclusion
It’s clear that AI marketing tools are simply too effective to ignore, and with benefits like advanced analytics, growth potential, budget optimisation and more, using these tools is the best way for your B2B agency to stay relevant in a market that is becoming more and more saturated with competition.
So, have you tried any of these marketing tools at your company? If so, let me know!
Written by Eva Geimer
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Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.
