Sonya Hansen knew she wanted to go into marketing at 16, when DECA taught her how to think fast, sell ideas, and stay creative under pressure. That early spark evolved into a career in B2B revenue marketing, where storytelling and data work together to drive growth.
In this episode of B2B Marketing Unlocked, Sonya joins host Jony Mansilla to break down how revenue marketing speeds up B2B growth by reducing friction across the buyer journey. She shares how FloQast helps accounting and finance teams modernize close and compliance workflows, how meeting bookers cut time to meeting from 17 days to 5, and why interactive webinars and virtual events are driving stronger pipeline in today’s market.
Watch the full episode
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What You’ll Learn
How Sonya’s early DECA experience shaped her B2B marketing instincts
How revenue marketing drives pipeline by streamlining the buyer journey
Why meeting bookers can improve speed to lead and lead quality
How interactive webinars and deminars support mid funnel conversion
How to think about gated versus ungated content without hurting trust
About Sonya Hansen
Sonya Hansen is the Vice President of Revenue Marketing at FloQast, where she leads demand generation, web and digital strategy, and events and alliances marketing. FloQast is an AI accounting transformation platform that helps accounting, finance, and compliance teams close faster, reduce risk, and move from manual work to more strategic decision making.
Episode Resources
Sonya Hansen on LinkedIn
FloQast Website
Goldcast Webinars
Jony Mansilla on LinkedIn
Jony Studios Website
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Produced by Jony Studios
B2B Marketing Unlocked is produced by Jony Studios, where we help B2B brands turn conversations into content systems that build trust, generate pipeline, and attract the right customers. We handle everything from strategy to distribution, helping you create a podcast that drives your entire marketing engine.