As time passes, everything around us changes along with it and that includes video marketing and how we go about using it to further our brand. Being able to adapt to the times and making use of these changes allows for better and stronger marketing strategies, and for your social media engagement to increase.
What is Video Marketing?
The sole purpose behind video marketing is meant to create a video that is easily digestible content to a market audience as a means to appeal to them about what your product has to offer.
What is Social Media Marketing?
Plain and simple, Social Media Marketing is a way to create and increase engagement with your audience on social media platforms such as:
Instagram
Facebook
Twitter
TikTok
Snapchat
YouTube
Almost, if not every single day people are using social media whether it’s to get in touch with friends or to simply scroll and browse the web, so focusing your resources into video marketing to be posted on social media websites is the way to go.
Does It Really Matter?
To put it simply, yes. More and more people are leaning towards watching videos as opposed to any other form of media, such as TikTok where the giant has grown its audience by 75% since the beginning of the year 2021. This is the most ideal and best way to showcase what your brand and company have to offer while attracting an audience that’s here to stay.
Need-To-Know
Once you’ve got yourself a following, the best way to keep them engaged and to increase the number will be to do what’s trending: videos. What started on YouTube has now become widespread across all different types of social media websites, where people are branching off to watch their videos now.
And just with any other marketing strategy, it begins with a well-thought-out plan:
Set your goals
Pick a target audience
Choose what kind of video you want to make and set the tone for it
Create the video
Share them
Track the statistics
Keep in mind, each social media platform has a certain limit to how long videos can be, most ranging to a maximum length of 60 seconds. That being said, some do allow for longer videos, however, many people want the quick and dirty version of what it is you have to offer, so remember to keep it simple and short. Each second is as crucial as the next, so use them wisely and in the most tactical and sensical way to capture your audience.
Monitor Your Success
Now that you’ve planned, created and shared your video, all that’s left is to monitor its success. Each platform has its own analytical reporting system and being that Facebook and Instagram are two of the biggest social media platforms for videos, those are the two you’ll want to be looking at most.
Facebook Analytics
Facebook will show you ‘Highlights’ of your video by showing you several things all related to the progress such as watch times, and the number of views you’ve gotten whether these numbers increase or decrease.
Instagram Insights
On the other hand, Instagram users will be able to see through individual post analytics with engagement and actions are taken once seeing the post. You can also see follower information if it increased or decreased and their demographics (age, location, gender) and their most active times and days throughout the week.
TikTok Analytics
TikTok has been growing tremendously over the past couple of years and has become the social media platform most go to first. Their analytics also cover the number of views seen over several days, increase/decrease of followers as well as follower demographics.
Written by Tina Phong
Conclusion
Video Marketing on Social Media platforms is the best way to market your brand. Whether it’s through Facebook, Instagram, YouTube or TikTok, creating content-filled, short videos make consumers find your brand more appealing.
If you need further help creating your own marketing videos, we offer video production services that will help you elevate your brand!
We look forward to being a part of your success. Contact us here to get started.